A Presentation made during my Bachelor's study!

1. MARKET SURVEY
ON HEALTH FOODS
Anas Ejaz Shaikh
13FET1006

2. Introduction
• According to the World Health Organisation,
30% of the food in developing countries perishes
due to the lack of packaging.
• Packaging saves ten times more waste than it
creates.
• Food consumption patterns and preferences are
undergoing significant changes all over the
world.
• Due to
A. an ever-evolving lifestyle,
B. a growing awareness of quality, and
C. the increasing incidence of food-heart-
related diseases like diabetics, and obesity
consumers worldwide are showing
an interest in a preventive lifestyle rather than a
curative approach.
• ‘Eat Healthy, Live Healthy’ is the widely
accepted mantra for living a good life in today’s
times.
• Health care products contribute to 9% of
folding carton packages.

3. Breakfast Cereals
Advantages
of
having
breakfast
Metabolism
Memory
Absence
of
Fatigue
Immunity

4. Breakfast Cereal Market Scenario
• Total cereal market in India is around Rs
600 crore | Oats market is
small at Rs 120 crore.
• The bulk of the breakfast cereal market
is made of cornflakes, a Rs 400-crore
segment, growing at a healthy 20 per
cent yearly.
• There are more than 50 regional players in the
segment apart from major players like
Kellogg’s, PepsiCo’s Quaker Oats, Bagrry’s,
etc.
• Competition can also be expected from other
FMCG chains
• e.g. Ready-to-Eat players like Britannia with
its range of ready-to-cook upmas, porridge,
and pohas under the Healthy Start brand.
• Oats—a grain that is still considered
horse feed in some parts of the world
including pockets in India—has already
emerged a popular breakfast cereal on
the back of increasing demand for
health food in metros and big cities.
• Tamil Nadu accounts for 40 per cent of
the oats consumption in the country.
Further, South India contributes 80 per
cent to the oats market.
33%
25%
15%
14%
7%
5% 1%
Global Market Share
Kellogg's
General
Mills
Post
Private
labels
Quaker Oats
Malt-O-Meal
Other
Published: 2013-01-05 Author: Foodmate
team

5. 2010 DuPont Awards for Packaging
Innovation SILVER WINNER
A common problem for cereal makers :
Off-gassing of corn flakes and need for
oxygen barrier.
Kellogg solved the problem in the
Indian local market where high humidity
is an issue through a metallized film
laminate with a oxygen barrier.
Moisture in the pack is pulled into the
polypropylene sealant.
This was a cost effective solution.
 Very convenient to handle while packaging,
loading and unloading.
 Better printing and graphics capabilities
Available in various shapes, sizes, designs
and colors
Completely recyclable in nature that makes
them eco-friendly.
Cheap and highly affordable
Cardboard cylinder with two form lid
consisting of Aluminium foil and plastic
cover

6. A cardboard cylinder, with a removable
cap/measuring cup and transparent side panel
give off an almost futuristic aesthetic.
More consumer
friendly
Limits of use can
be measured
Easily
recyclable
Variety pack consists of 5
Small 135gm metallized
laminate packets
However once opened they
need to be consumed
completely otherwise they
spoil.
This problem is solved by use
of Ziplock bags made from
same material.
Nylon Net used
for packing

7. With the Fundoo ball packaging,
the excitement has hit the roof this
time.
Now when kids buy a pack of
Kellogg’s Chocos, they get a bouncy
Fundoo ball to play with, along with a
pack of Kellogg’s Chocos to munch on
and a freebie toy to build their
collections.
Plastic cup with cover of plastic
over foil
Easy to open container.
The size is suitable for a small
serving.
Plastic is a veratile material & can be
given any shape, form and printed

8. A polythene bag
used for packaging
1 kg Plastic jar
Transparency to
the consumers
regarding quality of
the product
However prone to
mechanical damage
Free from
mechanical damage
Reusable
Recyclable to some
extent
Secondarily
packaged
Breakfast
cereals
Kellogg’s
Lip Balm

9. Olive- The health fruit
• Beside providing energy, olives compose of
significant amounts of plant-derived anti-
oxidants, minerals, phyto-sterols, and
vitamins that pose a positive health effect
• Olive cultivation has now spread to many new
places in the world including India.
• The company Rajasthan Olive Cultivation
Ltd (ROCL) is a 3-way collaboration between
the Rajasthan State Agriculture Board, Plastro
Plasson of Pune and Indolive Ltd, all of which
have equal shares.
• Rajasthan is the leading state for this
cultivation in the country and other states have
taken nearly 10 lakh olive plants from it
• The current production of Olives, which have
immense benefits for health, in Rajasthan is
around 100-110 tonnes annually and expected
to grow
dna Sept 24, 2014

10.  light in weight
 good shock absorption capacity
corrosion resistant and chemically inert
easily moulded and have excellent
finishing
Odourless
 unbreakable
Plastic cups with foiled cover
packed in cardboard boxes
Glass bottles with metal
lids
Impermeable to air ,
therefore no oxidation to
contents
Long shelf life
Easily sterilised
Almost 100% Recyclable

11. The stand-up pouch is a multilayer
construction of
polyethylene/pasteurizable
polyvinylidene chloride
keeps moisture out therefore can sit in a
refrigerator and be safe from condensation
safe for food contact
prevents breaking or cracking
cheap to manufacture
Metallized film laminate pouch
Excellent moisture barrier.
 Good oxygen & aroma
barrier.
 High heat-seal strength.
Good metal anchorage.

12. Protein supplement is the most popular
bodybuilding supplement in India.
Protein is the basic ingredient for muscle
building.
Protein shakes are therefore gaining
importance among the common public.
Brands surveyed:
svelte
mix
Pure protein
Zig
Eco protein
PROTEINSHAKES
Source: Euromonitor
Global Sports Nutrition Market

13. Each variety is high in protein, low glycemic,
dons an inspirational message, and has a
milkshake-like flavor.
Protect the taste of foods and
beverages
Protect food from the degradation of
light
Protect the nutrient quality of food
Keep food more natural
Easy to transport/store
Easy to open/reclose
Construction of Tetra pak

14. PET or PETE (polyethylene
terephthalate) Bottles
Protein & Anti-oxidant drink
 PET forms a sufficient barrier against
temperature and UV light, and oxygen
scarcely penetrates.
Thus, helps in increasing the shelf-life.
PET can be completely recycled.
PET is very light
Aluminium cans
Lighter packaging provided by
Aluminium cans means:
 less fuel consumption,
reduced emissions from
transport
easier handling at the retail
level.

15. Metallized laminate Paper boat
Advantages:
Can float in water
Thus, a strategy to moisture barrier
Preventing dilution and loss of nutritive
value
Easy to open
Recyclable
Portable
Easy storage
Gives aesthetic appeal
Easy to handle pouch
High strength
Heat resistant
Thus, preventing denaturation
of the protein content

16. Yakult- The Probiotic
• According to World Health Organization (WHO)
and Food Agricultural Organization (FAO)
Probiotics are defined as, "Live micro-organisms
which when administered in adequate amounts
confer a health benefit on the host".
• Yakult is a delicious probiotic drink that helps
improve digestion and helps build Immunity.
• Yakult contains 6.5 billion beneficial bacteria
(Lactobacillus casei strain Shirota)
• Single plastic bottles of Yakult are sorted into
groups of five and shrink-wrapped in
polypropylene film. Ten "5-packs" are grouped
together and wrapped again in polyethylene film
and then heat shrunk, forming a 'carton' of 50
Yakult bottles.
• 6.5 billion bacteria are ensured throughout the 40
days shelf-life under proper refrigeration conditions

17. CONCLUSION
• The citizens of India are becoming proactive instead of reactive regarding
their food products, which is changing the consumption pattern in the
country.
• The health food market in India is tremendously increasing.
• The health food market should also include ready-to-eat traditional Indian
products like poha & upma as also fermented products like idli, dhokla,
dosa, etc.
• People in the rural parts of India should be made aware about newly
emerging health products like Yakult.
• Packaging of health foods involves myriad variety of materials from the
most ancient glass to metallized laminates.
• Newer trends in packaging should be encouraged by the future Food
Scientists.