Akin Babayigit, Strategic Partner Manager, Facebook (The Winter Nights: Mobile Games Conference http://www.wnconf.com/en)

1. Growing your mobile
games with Facebook
Akin Babayigit
akin@fb.com
EMEA Gaming Partnerships
Facebook

3. 5 of top 10
games developers on Facebook
are from EMEA

4. App discovery and loyalty are a challenge

5. Big on Facebook = Big on Mobile
facebook.com Native apps and mobile web

6. Big on Facebook = Big on Mobile
Google Play iOS
USA USA
Japan Japan
UK UK
Australia Australia
Germany Germany
Canada Canada
France France

7. Success Stories

8. Supercell: Amazing Facebook apps on iOS

9. Slotomania: Big on Facebook, Big on Mobile

10. Success stories: Facebook users stay engaged
and monetize better
65%
Facebook users play
8X
Facebook users 8x more
70%
70% of revenue comes from
65% more sessions likely to spend connected Facebook users

11. Value of a Facebook user is much higher
Bingo Blitz On average Facebook users make up 55% of total revenue from all devices, including
(Buffalo Studios) iPad, iPhone, Android, and Kindle.
Family Feud & 63% of daily players connect with Facebook, and retention of Facebook users is
Friends double the retention of those who sign in with guest mode.
Slots Journey Weekly retention rate of Facebook connected users is 322% higher than stand alone users
Storm 8 Within Storm8’s mobile gaming network, Facebook users are three times more likely
to come back and play again
Top Eleven 78% of Android users connect with Facebook and 79% of iOS users connect with
Facebook.
DragonPlay People who sign in with Facebook are 274% more likely to convert to a paying
users. On average, Facebook users spend 85% more

12. Facebook Mobile - Best practices
Must have Integrate with our latest SDK
Cultivate your pages presence
Marketing Use Mobile ads for distribution
Facebook login in your game
Permissions
Viral Channels Requests / Invites
Open graph publishing
App center

13. Use FB mobile app install ads to drive mobile
distribution

14. Mobile app install ads perform VERY well
1 in 4
Of time spent
23%
Of total FB ad revenue
40%
cheaper

15. Examples

17. Thank you