Two Great Tastes That Taste Great Together: Angry Birds Star Wars

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This document discusses the success of Rovio's Angry Birds franchise. Some key points made are: - In December 2012, Rovio reached 263 million monthly active users of Angry Birds, more than Twitter. - Angry Birds games were downloaded over 8 million times on Christmas Day alone and over 30 million times during the holiday week. - Both Angry Birds Space and Angry Birds Star Wars campaigns were ranked in AdAge's top 10 viral campaigns of 2012. Angry Birds Space was also the top paid app of 2012 on iPad and iPhone. - Angry Birds Star Wars has received positive reviews from critics and fans as the highest rated Angry Birds game, reaching #

Technology

ANGRY BIRDS ™
STAR WARS ™
INTRODUCING THE AGE OF THE MOBILE BLOCKBUSTER

February 2013

@heijari

ROVIO – Key Figures

In December 2012, a record setting 263 million MAU was reached – that’s
more that Twitter!

Angry Birds & Bad Piggies games were downloaded a mind-blowing 8
million+ times on Christmas Day alone and over 30 million times during
the holiday week.

Angry Birds Space and Angry Birds Star Wars campaigns were both ranked in
AdAge’s top 10 viral campaigns of 2012.

Angry Birds Space was the top paid app of 2012 on both the iPad and
iPhone.

CONSISTENTLY STRONG REVIEWS FROM CRITICS

POSITIVE REVIEWS & TOP RATINGS FROM FANS

THE GAME HAS CAPTURED CELEBRITY
ATTENTION!

FANS AND CRITICS AGREE – ANGRY BIRDS STAR WARS
IS THE BEST ANGRY BIRDS GAME YET!

The highest rated Angry Birds game ever.

The game has reached the top of the charts in 115 countries. It rocketed to
#1 in the US charts in a record shattering 2.5 hours and has held the #1
position consistently since launch.

ABSW has achieved 50 million downloads.

Angry Birds Star Wars videos have been watched over 55 million times on
YouTube. ABSW campaign videos hit #1 on Ad Age’s Viral Video Chart and is
currently #3.

IGN’s 2012 People’s Choice Award for Mobile Game of the Year.

Over 5 million unique visitors to angrybirds.com/starwars on TUMBLR.

GLOBAL RETAIL PRESENCE WITH CONSUMER
PRODUCTS

Toys R’ Us Flagship Store in New York City

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Two Great Tastes That Taste Great Together: Angry Birds Star Wars

1. Company confidential

2. ANGRY BIRDS ™ STAR WARS ™ INTRODUCING THE AGE OF THE MOBILE BLOCKBUSTER February 2013 @heijari

3. ROVIO – Key Figures In December 2012, a record setting 263 million MAU was reached – that’s more that Twitter! Angry Birds & Bad Piggies games were downloaded a mind-blowing 8 million+ times on Christmas Day alone and over 30 million times during the holiday week. Angry Birds Space and Angry Birds Star Wars campaigns were both ranked in AdAge’s top 10 viral campaigns of 2012. Angry Birds Space was the top paid app of 2012 on both the iPad and iPhone.

5. Company confidential

6. Company confidential

7. CONSISTENTLY STRONG REVIEWS FROM CRITICS

8. POSITIVE REVIEWS & TOP RATINGS FROM FANS

9. THE GAME HAS CAPTURED CELEBRITY ATTENTION!

10. Company confidential

11. Company confidential

12. Company confidential

13. Company confidential

14. FANS AND CRITICS AGREE – ANGRY BIRDS STAR WARS IS THE BEST ANGRY BIRDS GAME YET! The highest rated Angry Birds game ever. The game has reached the top of the charts in 115 countries. It rocketed to #1 in the US charts in a record shattering 2.5 hours and has held the #1 position consistently since launch. ABSW has achieved 50 million downloads. Angry Birds Star Wars videos have been watched over 55 million times on YouTube. ABSW campaign videos hit #1 on Ad Age’s Viral Video Chart and is currently #3. IGN’s 2012 People’s Choice Award for Mobile Game of the Year. Over 5 million unique visitors to angrybirds.com/starwars on TUMBLR.

15. GLOBAL RETAIL PRESENCE WITH CONSUMER PRODUCTS Toys R’ Us Flagship Store in New York City

16.

17.

18. THANK YOU! Company confidential

Editor's Notes

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Two Great Tastes That Taste Great Together: Angry Birds Star Wars

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