The New Mobile Real Estate^ How to Drive Engagement, Retention, and Monetization Rights Through the Lock Screen, -- Yaron Moradi, VP, Head of QuickLaunch Business Unit, Conduit (The White Nights: Mobile Games Conference http://www.wnconf.com/)

1. The Lock Screen –
Prime Mobile
Real Estate
Put your game and brand at the heart
of the Android phone
NAME | TITLE | September2013

2. POWERFUL, CLOUD-BASED
PLATFORM FOR THE CREATION OF
BROWSER, WEBSITE, & MOBILE
USER-ENGAGEMENT TOOLS

3. Largest B2B network worldwide
More than 260,000 publishers
Over 250 million active end users
Over 3 billion monthly interactive users
Deployed in 120 countries
Founded in 2005
FAST
FACTS

4. Mobile Games: Opportunity vs. Challenge
39%
Sources: Wikipedia, Distimo, App Annie, Statistic Brain
The gaming market is large
and growing, but how can
you attain success in such
a crowded market?
Android users spend 9.3 hours a
month playing games
There are over 110,000 Android
games in the Google Play Store
of smartphone time
is spent on gaming

5. Main Mobile App Challenges
Differentiation
Users have dozens of apps
installed on their device.
Retention
There are billions of game
downloads and endless
competition.
Monetization
Ads are not enough.
How can you stand out from
the icon crowd?
How can you keep users’ attention
and engage them with your games
and brand?
How can you make money in
an innovative way?

6. The Common Solution: Push Notifications
Is that all?

7. What Is
QuickLaunch?

8. Put Your Game at the Heart of the Android Phone
• “Fling™” to view different
content channels: news, music,
sports, and more
• Within each channel, “fling” to
browse different articles
• “Fling” through your social feeds
• Tap a game and an action bar
will appear
• Tapping “Play now” will quick
launch the game
• The lock icon gives you instant
access to the camera, recent
apps, dial pad, and more
• Search straight from the lock
screen and find results from
the web, contacts and phone
apps

9. Dramatically boost exposure
to your game and brand
Strengthen engagement
with your content and app
Generate new revenue
streams
QuickLaunch – Publisher Benefits

10. App recommendation
channel
sponsored, personalized and location-
based
Search
web searches from the lock screen
Content marketing
sponsored content
Location-based deals
special offers, promotions, and coupons
Surprise box
a gift box on the lock screen that
disappears once opened.
Surprises include:
Freebies – free recommended content
Moneymakers – popular apps, videos
with pre-roll ads
Lock Screen: New Revenue Sources

11. QuickLaunch Case Studies
• 50-80 flings (item views) per user/day
• 60-80 brand impressions per user/day
• 30+% select to change their lock screen to the brand’s
opening screen
• Users check QuickLaunch 25 times a day!
WALLA PIC

12. Fully integrated with your app Uses your existing content feeds Rapid one-day deployment
QuickLaunch and Your App – How It Works

13. Aviad Rabinovitch
Business Development
QuickLaunch
Aviad@conduit.com
thank you
quicklaunch.conduit.com