Jeff Walter: Leading the shift to more environmentally subsanable printing Presentation from HP event in Prague on 22 March 2012

1. Jeff Walter
Director, environmental sustainability and social innovation
Imaging and Printing Group

2. Digital content is exploding
Two significant market shifts are having an impact on printing
1. Explosion in digital content
2. Ubiquity of mobile
Content explosion is driving changes in where and how
people print
• HP predicts that by 2013, 26 billion incremental pages will
be printed from mobile devices and 85 percent of smart
phone users will want to print
• The print industry is evolving from analog to digital: from
static information/word processing to live information from
the Internet

3. Print is evolving
But we‟re not heading for a paperless society
• Printing facilitates communication, creativity and
understanding
• Print helps drive on-line sales
• Reading on paper is 10% - 30% faster than reading online
• People reading on-screen “bounce and flicker” between items
every few minutes, interfering with concentration
“People want to feel special. In marketing [terms],
email is transactional; paper is relational.”
Eric Bradlow, Professor of Marketing, Statistics and Education, Wharton

4. Could you live without print?
• HP asked consumers in three countries to live without any print for two days…
• ...and we also asked another group in the US to go without print for a week...
• No one succeeded!
• People were stunned at how ingrained print is in their lives…

5. Before...

6. After...

7. Before...

8. EXPANSIVE

16. Critical sustainability issues
• Negative perceptions of the impact of printing on the
environment are increasingly being driven by governments,
NGOs and customers
• HP has developed a strategic framework to provide
sustainable printing products, services and solutions that
have major benefits to businesses and consumers, while
also reducing their environmental footprint
• This requires a sustainability lens to be put on the entire
value chain of the printed page

17. IPG environmental strategy
HP makes it easy to realize the power of printing with a smaller environmental
footprint
Sustainable Printing
• HP‟s innovating technologies reduce the CO2
emissions associated with the production and use
of our imaging and printing products
Responsible Forestry practices
• Working closely with NGOs, HP is increasing
FSC®-certified and recycled pulp in our paper
products
Take-back & Recycling Leadership
• HP continues to increase the amount of materials
we take back and the amount of recycled content
used in manufacturing our products and packaging

18. Sustainable printing
HP helps customers print what they need, when and where they need it, in the most efficient
way
Consumers SMB/Enterprise Graphics
The most ENERGY STAR® HP EcoSMART: reduces carbon at HP‟s large-format printing solutions
qualified printers in the industry the device level enable print service providers and
their customers to surpass the
The world‟s only PVC-free printer: HP Managed Print Services: energy creative boundaries of traditional
the HP ENVY 110 e-All-in-One savings of 30-80 per cent analog printing
Most new HP LaserJet printers will Print on Demand: minimising
include Auto-On/Auto-Off energy overruns of books, magazines and
saving features by the end of 2012 newspapers

19. Responsible forestry practices
• HP has joined the Forest Stewardship Council
(FSC®) and will be able to provide input and help
shape FSC® policies and standards for responsible
forestry, along with leading environmental and
social NGOs
• HP is among the first major consumer photo paper
providers to offer FSC®-certified photo paper in
Europe and North America
• HP‟s Environmentally Preferable Paper Policy is
one of the most rigorous in the industry, outlining
principles for buying, selling, and using paper and
product packaging

20. Pioneering take-back and recycling
• IPG is a pioneer in providing sustainable solutions
for the end-of-life phase of printing products
• HP Planet Partners program simplifies recycling
• 100 million pounds of recycled plastic were
reused in printing products between 2007 and
2011
• 389 million Original HP LaserJet and inkjet
cartridges were returned via the HP Planet
Partners program since 1991
• HP also recycles plastic in the production of select
printers

21. Gaining momentum for a sustainable future
Achievements and Goals
Sustainable Printing
• Printing products are 46% more energy efficient today than in 2005
• 3X the amount of recycled plastics used in HP inkjet printers since 2007
Responsible Forestry Practices
• Produced more than 2 billion Original HP ink and HP LaserJet toner cartridges containing
content from our „closed loop‟ recycling process
Take-Back & Recycling Leadership
• At least 50% of HP-branded paper will be FSC® certified and/or have more than 30% post-
consumer content by the end of 2015, up from less than 3% in 2008

22. Print like the Lorax
• HP has partnered with Universal to sponsor the
global release of “The Lorax”
• Dr. Seuss‟ most famous story, The Lorax is about
forest sustainability and the environment
• The success of The Lorax reflects increasing
environmental awareness among families and kids

23. Every inkling makes a difference
HP has launched an integrated campaign highlighting
how consumers can make a difference
We‟re encouraging people to “Print like The Lorax”
1. Recycle via HP Planet Partners program
2. Use sustainably-sourced paper
3. Purchase ENERGY STAR qualified printers
and use features like HP Smart Print and
double-sided printing