Capítulo II. Sistemas de Información Gerencial, James O´Brien Por el Profesor presentación Powerpoint
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Capítulo II. Sistemas de Información Gerencial, James O´Brien Por el Profesor presentación Powerpoint
- 1. Compitiendo con Tecnología de la Información Capítulo 2 McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.
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- Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
- What do we know about Competitive Advantage? Leading the industry in some identifiable way, such as Sales, Revenues or New Product Must continually look for that new niche, product, service, etc. WSJ Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
- Five Competitive Forces = Porter’s Five Forces of Competiton Competition is positive, why? Discuss emergence of computer manufacturers - Apple, etc. Salon shampoo copied and sold to Wal-Mart – is one better? Choice of buying from competitors or don’t buy at all - drives price down Suppliers charge more causes manufacturers prices to go up. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
- Increase cost to competitors Example: Priceline uses online seller bidding so the buyer sets the price Focus on a particular segment or niche of market Example: Dell first to offer customer choice Larger hard drive, faster graphics card Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
- Radical changes to business processes Example: Dell sold direct to consumer Cheaper - cut out middle man Difficult to imitate Diversify into new products or services Example: Wal-Mart’s merchandise ordering via global satellite tracking Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
- Multiple telecom companies laid fiber optic cable without knowing others were, not enough business to support the investment Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
- How can you do that? Provide software and support Fed Ex provides its customers with package tracking information. Medical supply companies provide hospitals with inventory management and re-ordering systems Offer discounts/bonuses for long term contracts Propane supplier – low introductory rate but must commit for 3 years Bundle services Telephone, cable, internet Windows and Internet Explorer Computer with Windows and Microsoft Office Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-
- BPR llamado o simplemente Reingeniería Rediseño replanteamiento fundamental y radical delos procesos de negocio Trata de lograr mejoras en costos, calidad, velocidad y servicio Recuperación de la inversión potencial es alto, pero también lo es el riesgo de interrupción y el fracaso Enfoques de organización rediseño son un importante factor de la reingeniería Incluye el uso de las TI, los equipos de proceso, los administradores de casos Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6-