This document summarizes key findings from a report on developer economics and trends. Some of the main points covered include:
- Android and iOS are the leading platforms in terms of mindshare, with HTML coming in third. Windows Phone is seen as the "next" platform. Android is cheaper and easier to use than iOS, but iOS offers greater revenue potential.
- Advertising is the most popular monetization model, used by 38% of developers. Multi-platform developers earn more money on average. More HTML and iOS developers earn above a certain "app poverty line" than Android developers.
- Developers in South America use HTML platforms more than iOS. South America has the second highest percentage of feature phone
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VisionMobile - Developer Nation
1. Page 1
DEVELOPER NATION
A glance into Developer Economics: Major trends, opportunities and challenges
www.visionmobile.comTela Viva Móvel May 2013
2. Page 2
VisionMobile - Distilling market noise into market sense
Developer Economics
the de-facto research hub for the app
economy
Telco Economics
New economic thinking for managing
disruption and reinventing the Telco
Developer
research
reports:
measuring
developer
sentiment on
platforms, regions,
revenues and
developer tools
Developer
outreach &
segmentation:
understand,
segment and
effectively reach
developers
Mobile
Megatrends
workshop
Public workshops
on the stage of the
mobile ecosystem
Mobile Insider
Mobile Insider is
a monthly
publication that
examines the
most important
trends in mobile
Mobile
Innovation
Economics
workshop
how Internet
business models
are impacting
telecoms
Trends watch
Tracking app and developer trends
Market Sonar
a quarterly service
using big data to
predict app economy
trends
App
ecosystems:
Research and analysis
on the state of the app
economy
Top-100 analyst blog
4,000+ subscribers
20,000+ monthly uniques
Telco
Innovation
Toolbox
10 economic
models for
managing
disruption and
reinventing the
Telco
4. Page 4
35,000 downloads
of our four Developer Economics
reports from our website alone
42,000 developers &
mobile execs reached through our
mailing list
media coverage 3,400+
developers
surveyed for our
Jan 2013 report
impartial research
through a multi-sponsor approach
Developer Economics at a glance
5. Page 5
Part 1
Which are the top platforms?
Part 2
Which apps make money?
Part 3
South America vs. the world
10. Page 10
HTML needs better native APIs to compete against native
Multi-platforms
development is a
major challenge. For
a solo developer
there is so much
they need to look at.
You can use cross-
platform tools like
PhoneGap but it’s
not that simple,
there is a lot of
tweaking to be done.
Going native can
also be hard, it takes
a lot of time and
patience”
Glenn Stein
Java developer and
Maker of PhraZapp
“
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App monetisation depends on a large number of
factors:
Platform variables, such as reach, learning curve
Revenue model
Region
Market sector or vertical
App category
Time spent on planning & development
Marketing
Monetisation is a complex equation
The developer learning curve is far steeper on
the business side than on the coding side, and
its getting steeper.”
George Karavias Developer & CEO Anlock“