1. Playing By the Rules
Social Media in a Restrictive Environment
Andrea Seeger

2. About Me
• Background in traditional
marketing and advertising
• Led the Social Media
Program for NY National
Guard
• Mom of two girls
• Military Spouse
• I have a weird blog:
andreaandarnold.com

3. Why am I here?
• Developed and led the social media program for the NY National
Guard
• Made it the best state level strategy in the nation
• Worked with NGB at the national level to set the standard for the
nation
2009: 0 fb fans; 2013: 25,000 fb fans
How did I do this? I’m about to tell you…
Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com

4. Restrictions
• Internet Bandwidth/Security
• Hardware/Software
• OPSEC
• Scheduling and staffing
• Having a million bosses
• Bosses who knew just enough to be
“dangerous”
Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com

5. Restrictions
“A lot of creativity comes from
restrictions.”
Giles Duley
Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com

6. Play Well With Others
Social Media
Strategy happens
online and offline.
Develop Relationships With EVERYONE
• Bosses
• Other sectors
• Any possible supporters Set Expectations
Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com

7. Play Well With Others
1.Know the Political
Game
2.Get on the Same
Page
3.Create Synergy
Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com

8. Play Well With Others
• Educate at every opportunity
• Offer your help and support
• Meet regularly
• Be enthusiastic
• Be proactive
Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com

9. Setting Goals
Create a Plan.
Define Target
Audience(s).
How will you
measure
success?
Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com

10. Test the Water
Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com

11. Stay Current, Collect Data, Measure Results
• Tracking is your best ally
• Arm yourself with research
• Back your claims
• Support your arguments
• Realign your goals accordingly
Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com

12. Troubleshooting Problems
Foresight is king.It happens.
Critical Thinking
is boss.
Don’t take it
personally.
Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com

13. Wrapping It Up
• Better relationships = less stress
• Open lines of communication
• Plan every move
• Track your progress
• Be strategic in building your argument
Stay focused, stay motivated.
Andrea Seeger, @andreaseeger, andrea.seeger@gmail.com

14. Contact me
Andrea Seeger
Cell: 518.729.7320
Email: andrea.seeger@gmail.com
Twitter: @andreaseeger
Linkedin.com/in/andreaseeger
“You have to learn the rules of the game. And
then you have to play better than anyone else.”
Albert Einstein