1. Introduction about the growing importance that social media communication is gaining in our businesses. 2. The power of social media in reaching pioneers, early adopters and influencers that then can help us in spreading the potential of our ideas. 3. Role of social media in management. How we can do a better management in our companies thanks to strategic use of social media tools. Few practical examples (skpye, google docs, twitter, Get Satisfaction, etc.). 4. The network effect. Few case studies of big and small companies/entrepreneurs that took their business to the next level thanks to a smart use of the web and social media

1. ...IN A DIGITAL ERA Presenter: Andrea Vascellari CEO iTive.net AndreaVascellari.com

3. if you had to do it all over, what would you do different? only two good answers to that...

4. nothing

5. everything

6. http://www.flickr.com/photos/dgjones/299351750 The only constant is change [Heraclitus]

7. Courtesy: NASA the world is a different place

8. http://www.flickr.com/photos/wfryer/3241454929/

9. http://www.flickr.com/photos/lecates/454787692/

11. http://www.flickr.com/photos/cayusa/981372736/

12. diffusion of innovation http://en.wikipedia.org/wiki/File:DiffusionOfInnovation.png

13. http://www.flickr.com/photos/tweng/2168836714

14. http://www.flickr.com/photos/briansolis/2735401175

15. http://www.flickr.com/photos/meffi/1673415931/

16. ?????

18. http://www.flickr.com/photos/vascellari/3442242736/

19. http://www.flickr.com/photos/vascellari/3442257364/

20. http://www.flickr.com/photos/vascellari/3442268632/

21. http://www.flickr.com/photos/vascellari/3444485443/

22. "yeah and I dont understand why stormtroopers have to clean the sensorarrays of these huge droids...""this is sooo gross..." "guys... relax... regulations... you know!" icedsoul.de

24. Andrea Vascellari Thanks! twitter.com/vascellari friendfeed.com/andreavascellari andrea_vascellari +358 400 39 88 92 [email_address]