Ideas and tips on how to effectively market your company with little to no budget

1. Effective Public Relations On A Shoestring Budget

3. News junkie

4. PR Entrepreneur

5. Loves music & social media

7. Types of Public Relation Outreach Media Outreach Community Outreach Special Events New Media Company Relations

8. Getting Started-Who Are You? Company niche. Company’s mission. What is your brand? Who is your target audience?

9. Getting Started-Have A Plan Strategy Outline goals Determine best course of action Crisis communication Don’t be afraid to change

10. Questions?

11. Media Outreach Good storytelling Create a relevant story angle Think like a journalist Build relationships Research

12. Recommended Media Outreach Tools Press release wire services. Ex. Pitchengine, Pressit Electronic & Traditional press kits Press room on website RSS feeds Technorati Blogs

13. Community Outreach Strong relationships with regional community Creates positive image for company Specific philanthropy Be creative

14. Community Outreach Ideas Host educational program or workshop Encourages employees to donate time to community service project Host fundraising drive Remember to keep public informed of your efforts.

15. New Media Foster communities for your brand Don’t talk at people Ask for feedback Listen as well as interact

16. Creating Buzz with New Media Promotions & contests Mobile marketing tools (Foursquare, Gowalla) Multi-media Follow competitors Monitor conversations

17. Company Relations Employees Stakeholders Customer Service

18. Questions?

19. Contact info: Andrea Walker-W. Social Marketing www.wsocialmarketing.com andrea@wsocialmarketing.com 205-835-2493