1. Prepared by Andreea Lazarescu

2. Lifestyle
• To Contribute to the sustainable
development
• To Satisfy the customers
• To Provide new designs made from
quality materials

3. Armancio
Ortega –
La Coruna
1975 1988
1995 2010

4. The chain’s name
R
B

5. Product range
• Zara clothing :
• other shops :

6. Strategic marketing
Consumer would regard clothes
as a perishable commodity just like
yoghurt, bread or fish
need to be consumed quickly

7. Competitors
DESIGN MANUFACTURING SALES ADVERTISING
OPPORTUNITY
GENERATION
OF VALUE

8. Miscelaneous