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GreseIi in gestionarea campaniilor adwords
Google AdWords …. ?
Reteaua de cautare
30 % gasesc  informatiile in  rezultatele platite  (unde este si  reclama ta) ~90% dintre  romani folosesc  google pentru a  gasi informatiile necesare
Reteaua contextuala
Reclama cu plata pe click
Reteaua de plasare a bannerelor
Bannere cu plata pe click
Cum facem … ?
Pasul 1
Pasul 2
Pasul 3
Pasul 4
Pasul 5
Pasul 5
E simplu … nu ?
1000 click-uri  …  degeaba
De ce pierdem bani ?
Campania arata cam asa : O gramada de cuvinte cheie amestecate Un anunt  Homepage-ul site-ului
Prima greseala
Prea multe tipuri de cuvinte in acelasi grup cuvinte
 
Netargetat Targetat Foarte specific Magazin Telefoane Mobile Promotii Tari la Telefoane Mobile !  15% Discount . Comanda Acum Online www.Shop-GSM.Ro/Promotii Oferta {keyword} {keyword} la Shop-GSM.Ro ! Intra Acum. Vezi Ofertele Speciale www.Shop-GSM.Ro/{Keyword} Oferta Nokia E 72 Camera Foto 5MP. Card de 16 GB ! Comanda Online pe Shop-GSM.Ro www.Shop-GSM.Ro / Nokia-E-72 Telefoane mobile Telefoane la oferta Oferte telefoane mobile Vanzari telefoane Preturi telefoane Magazin telefoane Telefoane noi Telefoane samsung Telefon samsung Telefoane Nokia Telefon Nokia Telefoane Blackberry Telefoane LG Telefoane HTC Telefon Sony Ericcson Nokia  E 72 Telefon nokia e72 Oferta nokia e 72 Telefoane nokia e 72 Pret nokia e 72 Nokia e 72 Negru Vanzari nokia e 72 Nokia e 72 pret De ce sa grupezi ?
A doua greseala
Telefoane Cele mai noi telefoane gageturi si accesorii. www.Telefoane.Ro
Telefoane Cele mai noi telefoane gageturi si accesorii. www.Telefoane.Ro E totusi o reclama … nu un anunt in ziar !!!!
Promotie Nokia E 72 Camera Foto 5MP. Card de 16 GB ! Comanda Online pe Shop-GSM.Ro www.Shop-GSM.Ro / Nokia-E-72
A treia greseala?
Homepage Nu aduceti vizitatorii pe homepage!!! Nu se vor descurca sa ajunga unde vor in site
Oferte Speciale Nokia Primesti Cadou Card Memorie 1 GB Comanda Online pe Shop-GSM.Ro www.Shop-GSM.Ro / Telefoane-Nokia www.Shop-GSM.ro/telefoane-nokia.html Dati-le EXACT ceea ce vor
A patra greseala?
Magazin Telefoane Mobile Promotii Tari la Telefoane Mobile !  15% Discount . Comanda Acum Online www.Shop-GSM.Ro/Promotii Am uitat    Cuvintele NEGATIVE
Gratuit Definitie Studiu de caz Despre Internship Loc de munca Cariera Top-uri
A cincea greseala?
Search Contextual Placement
De ce nu folosim bannerele ???
 
A sasea greseala?
Campania converteste  vizitatorii in clienti !!!
Campania converteste  vizitatorii in clienti Site-ul converteste vizitatorii in clienti ! Campania ii aduce vizitatori calitativi!
[email_address] [email_address] twitter.com/andreimihai facebook.com/andreimihaialexandru webdigital.ro/blog webdigital_ro linkedin.com/in/andreimihaialexandru 0753118429 visit www.webdigital.ro ---------------------------------------------------------------------------------------

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Greseli Frecvente in Gestionarea Campaniilor Adwords