1. prepared for
growing renewable audiences

2. fool’s gold

3. re·new·a·ble (rĭ-nū'ә-bәl, -nyū'-)
adj.
“
Relating to or being a commodity or
resource, such as solar energy or
firewood, that is inexhaustible or
replaceable by new growth.

4. audiences must create more audiences

5. renewable versus not renewable*
• viral marketing • pr and blogs
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*with many exceptions!