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How can universities work in the open?
Learning lessons of innovation from MOOCs, OER
               and crowdsourcing environments

Josie Taylor
Andrew Brasher
Patrick McAndrew
Lut Moorthamer                  KU Leuven

OEII                                  [except
                                      where
                                      noted]
Innovate
Open Innovation


“Opening up institutional ideas and knowledge
assets to external parties for co-development,
in order to generate innovation, new
opportunities, harness new resources and
reach new markets.”
(JISC Business and Community Engagement)




                  olnet.org
Innovation typology

Inter organisational innovation
    external collaboration
Intra-organisational innovation
    employee participation
User innovation
    involve „lead users‟ in development
Collective innovation
    crowd-source and collective intelligence
(Innoget via JISC Business and Community Engagement)

                            olnet.org
What is needed

Shared culture and values
• Management and cultural support
• Consensus on values
• Trust and sharing
Infrastructure and capabilities
• Strategic and partnerships
• Processes and incentives
• Proven ability and clear approach to Intellectual Property


                    olnet.org
Open Open Innovation

 The product is in the open




 The collaboration is in the open                          http://p2pu.org




               http://wiki.creativecommons.org/School_of_Open
                     olnet.org
Clusters



Cluster 1: Open Education, OER, OCW and MOOCs


Cluster 2: Educational innovation and knowledge
  circulation with companies


Cluster 3: (social) innovation and crowdsourcing




                   olnet.org
Case studies

Cluster 1                  Cluster 2
edX                        Acqa

P2PU                       Safety Engineering

Class2Go                   Telecom Italia

Khan Academy               Cluster 3
Udacity
                           Medialab
OCW-EU
                           Escuela Popular
Coursera

MOOC EaD

OERU



               olnet.org
Dimensions of openness

1. Open Access
2. Free online availability
3. Freedom of Pace
4. Freedom of Place
5. Freedom of Start time
6. Open source
7. Open licensing
8. Open creation


                     olnet.org
How open is open?

Case       Acqa-KULeuven Eng. KULeuven
                      Safety    Escuela Popular
                                          Telecom ItClass2Go edX
                                                     - UNINETTUNO       Coursera Medialab Prado
                                                                                            Udacity Khan Academy plans to[1]: OCW-EU MOOC EaD
                                                                                                               OERU     P2PU
1. Open Accessdiploma requirement
           No:        No: diploma requirement
                                YES       No        Yes       Most[2] Yes         YES       Yes      Yes       Yes      Yes       Yes     Yes
2. Free online availability
           No         No        NO[1]     No        Yes       Yes       Yes       YES       Yes      Yes       Yes      Yes       Yes     Yes
3. Freedom of Pace No
           No                   SOME      Yes       No        No        Yes       SOME      Yes      Yes       Yes      Some[3] Yes       Yes
4. Freedom of Place No
           No                   NO        Yes       Yes       Yes       Yes       SOME (Audiovisual) Yes
                                                                                            Yes                Yes      Yes       Yes     Yes
5. Freedom of Start time
           No         No        SOME      Yes       No        No        Some      SOME      Yes      Yes       Some     Some      Yes     Yes
7. Open source
           No         No        N/A       No        Yes       Yes[4]    No        N/A       No       Some[5] Yes        Yes       Yes     Yes
8. Open licensing No
           No                   N/A       No        No        Some[6] No          CC-BY-SA[2] BY-NC-ND
                                                                                            CC       CC-BY-NC-SA
                                                                                                               Yes      CC-BY--SA Yes     CC-BY
9. Open creation
           No         No        YES[3]    No        No        No        N0        YES       No       No        No       Yes       No[7]   No
                    0         0         3        3          4      4.25       4.5       5.5        6       6.5      6.5         7       7       7




              1. Open Access                                 5. Freedom of Start time
              2. Free online availability                    6. Open source
              3. Freedom of Pace                             7. Open licensing
              4. Freedom of Place                            8. Open creation




                                                olnet.org
How open is open?
                 Cluster 1     Cluster 2   Cluster 3
           7



           6



           5



           4
Openness




           3



           2



           1



           0




                             olnet.org
OER & OCW

A content collection
   Anyone can add to it
   Anyone can take away
   Supporting wonderful activities
   Loose collaboration model
But …
   Can be hard to see the product




                       olnet.org
   Enhance OU reputation
   Extending reach
   Widening participation
   Experiment with courses
   Accelerate technologies
   Catalyst for collaboration
   Research base
   Recruitment of students




    http://oro.open.ac.uk/17513/
OER changing practice




                        Aisha Project School – Zambia 2010. Andreia Santos
Massively Open Online Course (MOOCs)


Meeting a clearer need
   Impact on organisations
   Individual opportunities
   High profile
   Alternative ways to join in
Challenges
   Expectations and inertia
   Eventual impact




                       olnet.org
Interfacing with other organisations




               olnet.org
Cluster 1: Examples

Screen dump
Figures
Key Innovation




                 olnet.org
Characteristics of cases in cluster 2:


• universities with formal recognition as higher education
  institution
• degree programs and courses
• certificated education for achievement, certificate by
  university
• face-to-face education, e-learning, blended learning
 Case                             Acqa-KULeuven         Safety      Telecom Italia,
                                                    Engineering     UNINETTUNO
                                                     KULeuven
 Education level                        PG               PG               G
 Granularity of offering              C and P          C and P         C and P
 Assessment                       T - summative    T - summative          T
 Certification awarded for         achievement      achievement      achievement
 Certification awarded by            university       university      university
 Dominant didactics               Instructor led   Instructor led



                             olnet.org
Connecting with University networks




                         Interest of
                         companies

                    • Education        • Focus on
   • Focus on
                    • Alignment          research +
     research
                      with training      education
                      needs
       University                          University
       networks                            networks
interfacing universities with companies



                                   teaching




       Framework
      Understanding
                                  Interfacing   agreement
       Monitoring
        Diversity




                                    quality




                      olnet.org
Catwalk to ready to wear
                                                                       Adams, A., FitzGerald, E., and Priestnall, G. (to appear) Of Catwalk
                                                                       Technologies and Boundary Creatures. Transactions on Computer-
                                                                       Human Interaction

CC-BY-NC http://www.flickr.com/photos/thestylepa/6157909577/




                     P2PU


                                           MITx -> edX



                                                               CC-BY-NC-SA http://www.flickr.com/photos/57340921@N03/7527822002/

                                                 olnet.org
Incubating openness

Harness passion: individual motivation
Build on what others have done – way to join in but also …
Be prepared to create your own approach and system
Innovate on existing objectives: reach, online, international
   experience …
Be a user of the innovations not just a producer
Stay in touch – be involved
Experiment at different scales
                 http://www.flickr.com/photos/graibeard/4082255623



                        olnet.org
Summary

Open innovation removes barriers
If the product is open can accelerate and scale
The MOOC model shows how universities can innovate
Power of the individual
Incubation of ideas – overlap between outside and inside
Rapid communication and agile planning




                    olnet.org
Tentative recommendations

• Stimulate the use of social networks. Participation in
  learning activities is enhanced if the students feel to be
  part of a (virtual) community.
• Use feedback gained from open operation to improve the
  next generation internal courses on a continual basis
• Universities can exploit educational technology
  innovations to improve image and profile.
• Prepare ways to respond to innovation: resources to
  analyse, understand and kickstart.



                    olnet.org
Questions




http://www.flickr.com/photos/marcobellucci/3534516458/

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How universities can work in the open by learning from MOOCs, OER and crowdsourcing

  • 1. How can universities work in the open? Learning lessons of innovation from MOOCs, OER and crowdsourcing environments Josie Taylor Andrew Brasher Patrick McAndrew Lut Moorthamer KU Leuven OEII [except where noted]
  • 3. Open Innovation “Opening up institutional ideas and knowledge assets to external parties for co-development, in order to generate innovation, new opportunities, harness new resources and reach new markets.” (JISC Business and Community Engagement) olnet.org
  • 4. Innovation typology Inter organisational innovation external collaboration Intra-organisational innovation employee participation User innovation involve „lead users‟ in development Collective innovation crowd-source and collective intelligence (Innoget via JISC Business and Community Engagement) olnet.org
  • 5. What is needed Shared culture and values • Management and cultural support • Consensus on values • Trust and sharing Infrastructure and capabilities • Strategic and partnerships • Processes and incentives • Proven ability and clear approach to Intellectual Property olnet.org
  • 6. Open Open Innovation The product is in the open The collaboration is in the open http://p2pu.org http://wiki.creativecommons.org/School_of_Open olnet.org
  • 7. Clusters Cluster 1: Open Education, OER, OCW and MOOCs Cluster 2: Educational innovation and knowledge circulation with companies Cluster 3: (social) innovation and crowdsourcing olnet.org
  • 8. Case studies Cluster 1 Cluster 2 edX Acqa P2PU Safety Engineering Class2Go Telecom Italia Khan Academy Cluster 3 Udacity Medialab OCW-EU Escuela Popular Coursera MOOC EaD OERU olnet.org
  • 9. Dimensions of openness 1. Open Access 2. Free online availability 3. Freedom of Pace 4. Freedom of Place 5. Freedom of Start time 6. Open source 7. Open licensing 8. Open creation olnet.org
  • 10. How open is open? Case Acqa-KULeuven Eng. KULeuven Safety Escuela Popular Telecom ItClass2Go edX - UNINETTUNO Coursera Medialab Prado Udacity Khan Academy plans to[1]: OCW-EU MOOC EaD OERU P2PU 1. Open Accessdiploma requirement No: No: diploma requirement YES No Yes Most[2] Yes YES Yes Yes Yes Yes Yes Yes 2. Free online availability No No NO[1] No Yes Yes Yes YES Yes Yes Yes Yes Yes Yes 3. Freedom of Pace No No SOME Yes No No Yes SOME Yes Yes Yes Some[3] Yes Yes 4. Freedom of Place No No NO Yes Yes Yes Yes SOME (Audiovisual) Yes Yes Yes Yes Yes Yes 5. Freedom of Start time No No SOME Yes No No Some SOME Yes Yes Some Some Yes Yes 7. Open source No No N/A No Yes Yes[4] No N/A No Some[5] Yes Yes Yes Yes 8. Open licensing No No N/A No No Some[6] No CC-BY-SA[2] BY-NC-ND CC CC-BY-NC-SA Yes CC-BY--SA Yes CC-BY 9. Open creation No No YES[3] No No No N0 YES No No No Yes No[7] No 0 0 3 3 4 4.25 4.5 5.5 6 6.5 6.5 7 7 7 1. Open Access 5. Freedom of Start time 2. Free online availability 6. Open source 3. Freedom of Pace 7. Open licensing 4. Freedom of Place 8. Open creation olnet.org
  • 11. How open is open? Cluster 1 Cluster 2 Cluster 3 7 6 5 4 Openness 3 2 1 0 olnet.org
  • 12. OER & OCW A content collection Anyone can add to it Anyone can take away Supporting wonderful activities Loose collaboration model But … Can be hard to see the product olnet.org
  • 13. Enhance OU reputation  Extending reach  Widening participation  Experiment with courses  Accelerate technologies  Catalyst for collaboration  Research base  Recruitment of students http://oro.open.ac.uk/17513/
  • 14. OER changing practice Aisha Project School – Zambia 2010. Andreia Santos
  • 15. Massively Open Online Course (MOOCs) Meeting a clearer need Impact on organisations Individual opportunities High profile Alternative ways to join in Challenges Expectations and inertia Eventual impact olnet.org
  • 16. Interfacing with other organisations olnet.org
  • 17. Cluster 1: Examples Screen dump Figures Key Innovation olnet.org
  • 18. Characteristics of cases in cluster 2: • universities with formal recognition as higher education institution • degree programs and courses • certificated education for achievement, certificate by university • face-to-face education, e-learning, blended learning Case Acqa-KULeuven Safety Telecom Italia, Engineering UNINETTUNO KULeuven Education level PG PG G Granularity of offering C and P C and P C and P Assessment T - summative T - summative T Certification awarded for achievement achievement achievement Certification awarded by university university university Dominant didactics Instructor led Instructor led olnet.org
  • 19. Connecting with University networks Interest of companies • Education • Focus on • Focus on • Alignment research + research with training education needs University University networks networks
  • 20. interfacing universities with companies teaching Framework Understanding Interfacing agreement Monitoring Diversity quality olnet.org
  • 21. Catwalk to ready to wear Adams, A., FitzGerald, E., and Priestnall, G. (to appear) Of Catwalk Technologies and Boundary Creatures. Transactions on Computer- Human Interaction CC-BY-NC http://www.flickr.com/photos/thestylepa/6157909577/ P2PU MITx -> edX CC-BY-NC-SA http://www.flickr.com/photos/57340921@N03/7527822002/ olnet.org
  • 22. Incubating openness Harness passion: individual motivation Build on what others have done – way to join in but also … Be prepared to create your own approach and system Innovate on existing objectives: reach, online, international experience … Be a user of the innovations not just a producer Stay in touch – be involved Experiment at different scales http://www.flickr.com/photos/graibeard/4082255623 olnet.org
  • 23. Summary Open innovation removes barriers If the product is open can accelerate and scale The MOOC model shows how universities can innovate Power of the individual Incubation of ideas – overlap between outside and inside Rapid communication and agile planning olnet.org
  • 24. Tentative recommendations • Stimulate the use of social networks. Participation in learning activities is enhanced if the students feel to be part of a (virtual) community. • Use feedback gained from open operation to improve the next generation internal courses on a continual basis • Universities can exploit educational technology innovations to improve image and profile. • Prepare ways to respond to innovation: resources to analyse, understand and kickstart. olnet.org

Notes de l'éditeur

  1. 2
  2. Dimensions applied as measures – subjective but informative.
  3. THE UNED cases feature N/A as a value indicating that some of the dimensions we have picked are considered to not be applicable to all case studies. Note openness value for cluster 2 cases (the 2 on extreme LHS) are both zero.
  4. THE UNED cases feature N/A as a value indicating that some of the dimensions we have picked are considered to not be applicable to all case studies. Note openness value for cluster 2 cases (the 2 on extreme LHS) are both zero.
  5. Unlike, most OERs, with a MOOC you don’t get just the content, you get the promise of some form of interaction with members of an academy.
  6. Contrast – coursera, class2go, p2pu, ocw-eu, …
  7. Some ideas for additions to recommendations from the cross-over analysis. These are at director/rector level, but were drawn from MOOC studies:* Stimulate the use of social networks.The participation in learning activities is enhanced if the students feel to be part of a (virtual) community.( Telecom Italia/UNINETTUNO).* The MOOC platform provides a way of testing content and pedagogy with a diverse student population. A MOOC platform such as edX offers its owners the opportunity to test new course designs and implementations with real students. However, Universities need to be aware of MOOC students' expectations and the resources (e.g. personnel and tools) needed to provide both a high quality learning experience, and to evaluate the data generated through learner interactions within the MOOC platform (sources: edX, P2P MOOCs)..Recommendation: Universities should use feedback gained from MOOCs to improve the next generation of their own course provision, and do this on a continuous basis. To do this, resources must be available to evaluate the data generated through innovations such as MOOCs.* A MOOC platform owned and controlled by a University (or a group of Universities) offers that MOOC provider publicity, and the opportunity to assess the market for its offerings by direct contact with potential students (source . Recommendation: Universities can exploit some educational technology innovations as marketing opportunities. However, care needs to be taken to manage MOOC students' expectations, and .clear business cases and cost-benefit analyses are required (source Class2Go).