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SEO and Traffic Generation Andy Atkins Search Engine and Web Marketing Consultant MBL Solutions Ltd
Search engines
[object Object],[object Object],[object Object],[object Object],[object Object],Search Engine Basics
What’s important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to speed up visibility ,[object Object],[object Object],[object Object],[object Object],[object Object]
Assessing Progress ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ The Perfect Page”
 
State of the Market
Some techie stuff!
 
Basic Homepage Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engines LOVE relevant content!!
Web address:   www.clownsinsurance.co.uk
 
Which of these would you go for? ,[object Object],[object Object],[object Object],[object Object]
Page Descriptions… ,[object Object],[object Object],[object Object],[object Object]
Keywords….. ,[object Object],[object Object],[object Object]
The Code <title> Clown   Insurance - Clown Insurance From The UKs Leading Insurer Of Clowns < &quot;Description&quot; content=&quot;  Clowns Insurance provides low cost specialised insurance for UK clowns. Clowns Insurance can insure any full-time, part-time or weekend clown. Party clowns and circus clowns are insured by Clowns Insurance &quot; /> &quot;Keywords&quot; content=&quot;  clown insurance,insurance for clowns,UK clowns,party clown insurance,part-time clown insurance,professional clown insurance,insuring UK clowns, circus clowns insurance, clowns liability cover   &quot;
[object Object]
 
 
 
Getting to the top can be easy!
Directories
Linking Activity ,[object Object]
 
Linking Activity ,[object Object],[object Object],[object Object],[object Object]
Social networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social networking ,[object Object]
Blog
Social networking ,[object Object],[object Object]
 
Social networking ,[object Object],[object Object],[object Object]
 
Social networking ,[object Object],[object Object],[object Object],[object Object]
 
Social networking ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tagging
Social networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You Tube
The Web Marketing Mantra….. Good content and good links  equal good rankings and good rankings equal good traffic (popularity) and good traffic equals rankings, etc, etc,
 
Sponsored Links
Sponsored Links
Major UK Grocery Retailer   Christmas Corporate Hamper Campaign ,[object Object],[object Object],[object Object],[object Object]
Major UK Clothing Retailer   Voucher Scheme Adwords Campaign ,[object Object],[object Object],[object Object],[object Object]
 
Banners and online ads
 

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