Google+ is just new in the social media world, social media marketing firms are wondering if Google+ can be used for ranking a website. However, Google+ can also be used to leverage in generating new leads through linking your adwords campaign, making a good content, contents should be for targeted audiences, and link with Google events.

1. Capturing New Leads Using Google+
Compared to Facebook and Twitter, Google+ can still be considered an infant in the
social media universe. Since it is tied with a search engine leviathan, many social
media marketing companies are wondering if this could actually have a bearing
when it comes to rankings in Google. While the answer to that question is still hazy,
Google+ is definitely gaining momentum and you don’t want to get left behind.
Here are five ways on how you can leverage on Google+ to generate new leads.
Linking Your AdWords Campaign with Google+
Every social media marketing agency values integration across all internet marketing
efforts and linking your AdWords initiative with your Google+ account to generate a
wider presence and get more social share is one of these techniques. To do this,
you have to link your webpage with your Google+ account and once verified, you
can add a Google+ widget on your site for easy sharing. Once this is setup, you can
now ad social extensions to your ads and Google will show who shared your ads in
their respective Google social media accounts and link these to your landing page.
Make Your Content More Hard Working
Social networks are arguably some of the best and most fertile grounds terms of
content sharing. As Google+ gains more momentum, it is quickly emerging as potent
medium to spread photos, videos, infographics, blog and other forms of content.
Again, versus Facebook and Twitter, this is still a relatively unchartered territory and
the possibilities are endless and a social media marketing agency has a lot to be
excited about.
Targeted Messages for Specific Audiences
This is related to the previous point. While social spaces are the most perfect
medium to blast content, it is also annoying for users to get flooded with content
which is not relevant to them. This is one advantage of Google+. You can segregate
your followers into different “circles” and develop tailor fit messages to each one.
This way, you are sure that you are sending out content to those who are actually
interested in them thereby increasing your chances to generate new leads.

2. Link with Google Events and Google Hangout
This are features that Google+ has that the other social sites don’t have. When you
create an event with Google+, this can be automatically synced with Google
Calendar which will remind your followers about your upcoming celebration. Further,
Google Hangout enables video chat among your followers connecting like minded
people far and wide. These capabilities will enable you to create a more engaged
community and such level of interaction can bring in new leads as good word of
mouth spread in the virtual space.
Social media marketing companies are always on the lookout for new social spaces
to conquer and Google+ is one of those fertile grounds that are just waiting to
explode and become a hit just like what happened to its predecessors. Talk to a
social media marketing agency today and see how you can generate new leads with
this emerging social site.
Author is an Internet marketing expert and wants to share his knowledge with people
who are about to hire a social media agency in San Francisco for their business. He
has also given words to many articles where one can find the latest trends popular in
SEO and social media agencies.