Sharing Travel Experiences - Media Kit http://www.sharingtravelexperiences.com/media

1. Sharing Travel Experiences
Media Kit
“Feels like family.”
– Recent Reader Survey Response
For More Information, contact:
 andy@ sharingtravelexperiences.com
 www.sharingtravelexperiences.com

2. Value + luxury: It’s what everyone’s talking about.
Travelers are on the go again, despite the economy. Yet more
than ever, people want vacations that they can both enjoy
and afford. They’re researching and deliberating before
booking, making sure their holiday not only fulfills their
dreams, but stays within their budgets.
We understand that luxury is a personal choice –
and that value means maximizing your dollars for
the greatest experience.
Sharing Travel Experiences is here to help our readers
discover the intersection of where their budgets and dream
vacations meet...
… then, as we like to say, “Get on that plane!”
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3. What readers are saying...
“As I read along, you’ve made me realize yet again what
enormous opportunities travel offers – new food &
wine, new sights, new adventures and even new shopping
even if it is only for postcards.
What is especially helpful is the opportunity to think through
what I really want to get out of the
trip: new knowledge, physical
challenges, just relaxation or even
a combination? That is indeed
the way to have a luxurious
trip: knowing what you want
and how to achieve it.”
- Pepe from Seattle
Recent Reader Survey Response
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4. We are very inspirational…
Finding Great (Value Luxury!) Travel Ideas
 We publish 2-3 featured travel features every week.
 Monthly we email out a travel newsletter, called Inspiration.
Sharing Great Travel Ideas
 We’re actively growing on
Twitter, have over 10k fans on
Facebook, and just launched our
very popular “travel by color”
campaign on Pinterest!
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5. … and we are transactional!
 We offer an innovative travel concierge service, run by a
Conde Nast Top Travel Specialist, for custom itinerary
planning.
 We offer a DIY hotel booking portal, driving over 300 leads
to our hotel partners each month.
 Coming soon:
flights, cars, and more!
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6. Food and photo essays are two of our most popular columns.
“Personal – like I do belong to a community.”
– Recent Reader Survey Response
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7. What readers are saying...
“We always look forward to receiving the new edition of Sharing Travel
Experiences. We love the stories, the photos and the inspiration.
You have a special touch for finding what is best and sharing them with
your readers.” - Doug, Nova Scotia
“It was a wonderful experience. Everything was perfect. You were
right–this one was much nicer and well worth the extra cost.”
- C.E. Depew, Pennsylvania
“I use travel groups/forums on
couchsurfing, but your site has a
completely different feel to it. I think
the people on it are more
connected than others. social networks.” -
Elizabeth Carpenter, Melbourne
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8. Why work with Sharing Travel Experiences?
 Quality. Our readers love our editorial policy, and you
will too; it’s ethical, practical, & transparent – and it’s been
that way since 2007.
 Unique ethos. Value Luxury is not just a buzzword. It is
about making some special memories, having some stories to
share, and most of all, having fun and feeing good about it.
 Pioneering Idea Makers. We’ve got tons of great ideas
and the ability to execute.
 Nice, friendly folks. We are an independently owned and
operated publication based in Portland, Oregon.
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9. Just a few of the value luxury things we really love...
Quirky.
Wine.
Trains.
Outdoors.
Soft Adventure.
Food.
Beer.
Hotels.
One-of-a-Kind.
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10. Sharing Travel Experiences, by the Numbers
 Monthly Pageviews: 71, 713 per month
 Google Pagerank: 4
 Alexa: 182, 591
 Compete Rank: 282,090
 SEOMoz Domain Authority: 56/100
 Facebook Fans: 11,232
 Twitter Followers : 11,425(@SharingTravel), 14,318 (@AndrewGHayes)
 Klout Score: 60 (@SharingTravel) , 73 (@AndrewGHayes)
Figures accurate as of October 2012.
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11. Demographics
 Our typical reader is an affluent American female with no
children. She can’t travel as often as she’d like, and while she has a
healthy travel budget, she’s discerning with where she spends her
money (as her time is just as precious). We like to call her Amy.
Location 56% of readers are from the United States /Canada.
Age 63% of readers are over the age of 35.
Education 55% of our readers have a college education.
Household Income 31% of our readers make over $60k; 65% make over $100k.
Kids 67% do not have kids.
Figures accurate as of August 1st, 2012. Demographic information based on multiple
sources: Google Analytics, Clicky Analytics, Alexa, Comscore, and Lijit.
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12. We want to hear from you! 
 Press Trips: We welcome press trip invitations and story
ideas that fit our value luxury style. Pitch us, we’re all ears –
and we’d love to help with the planning process too!
- In general, we prefer smaller groups that give our writers some flexibility,
and we generally don’t write about one-off events or festivals.
 Product Reviews: Please get in touch with more
information before sending a product or sample for review.
 Press Releases & Story Ideas: Please do get in touch
with your story ideas that align with our value luxury ethos.
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13. Premium Services
We offer a variety of services that are exclusive to affordable
luxury travel partners and suppliers, including:
 Branded Content Campaigns: Independent market
research shows that consumers like AND trust branded
content more than traditional advertising.
 Website Critiques: Could your website be better? We’ve
reviewed hundreds of travel websites, and with over 15 years
of online experience – let us help you improve your web
presence.
 Creative Marketing Consultations: Sometimes you’re
just too close to your work to come up with that next big idea.
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14. What do people say about working with us?
“I just loved the quality and tone of all of
your content - very clever, honest,
engaging.”
- Roxanne Darling from Barefoot Studios,
on hiring us for a branded content campaign.
“Excellent job, especially on the latest one. Including
the Facebook offer goes to show what a little extra
care/research can do to help out an article.”
- Jonah Deaver from Vertical Measures, commenting on a recent content
campaign completed for the agency’s client.
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15. What do people say about working with us?
“I met Andy personally after being reading his blog
for a year; I discovered not only his great writing
talent but unexpected skills as a fantastic ‘easy-to
–understand’ expert and communication &
marketing advisor for travel brands and also as
a great speaker that captivates his audience fast
and easily.
- Arantxa Ros from Visit Costa Brava on working
with us on an interactive press trip, associated
content campaign, and educational workshop.
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16. Contact
 andy @ sharingtravelexperiences.com
(email contact is preferred - fastest turnaround!)
 (503) 482-8658
 Hayes Media Group
Attn: Andy Hayes
1427 SE Salmon
Portland OR 97214
“Hell Yes!”
– Recent Reader Survey Response
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