Andrew Grill Future Of Mobile Nov2008

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Andrew Grill

Presentation at Future of Mobile 2008 in London by mobile advertising evangelist Andrew Grill

Technologie Voyages Business

Ask, don’t tell - the golden rule for mobile advertising 2.0 Andrew Grill, Mobile Advertising Evangelist & Head of Business Development – Gigafone Future of Mobile 2008 - London www gapingvoid.com

The next 5:45 – just who is this Aussie blogger? www.London-Calling.org.uk

What we’ll cover ,[object Object],[object Object],[object Object],[object Object]

The Mobile Advertising Value Chain Advertisers / Brands Marketing Agencies & Media Buyers Enablers Content Providers Aggregators Device Makers Wireless Operators Subscribers Traditional Promotional Channels Advertisers need… Measurability ,[object Object],Targeting ,[object Object],Relevance ,[object Object],Location ,[object Object]

The 3 P’s of Mobile Advertising ,[object Object],[object Object],[object Object],[object Object]

How do we ask the user’s permission and preference?

Andrew Grill www.andrewgrill.com/contact Follow the latest news at www.london-calling.org.uk http://LBS.andrewgrill.com Twitter: @andrewgrill

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Andrew Grill Future Of Mobile Nov2008

1. Ask, don’t tell - the golden rule for mobile advertising 2.0 Andrew Grill, Mobile Advertising Evangelist & Head of Business Development – Gigafone Future of Mobile 2008 - London www gapingvoid.com

2. The next 5:45 – just who is this Aussie blogger? www.London-Calling.org.uk

4. What is mobile advertising?

7. Mobile advertising 1.0

8. Mobile advertising 1.0

10. How do we ask the user’s permission and preference?

11. Andrew Grill www.andrewgrill.com/contact Follow the latest news at www.london-calling.org.uk http://LBS.andrewgrill.com Twitter: @andrewgrill