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HOW YOU DEAL WITH INTERNET Andrias Ekoyuono, 30 yrs old, GM Retail & Consumer Market - detikcom
Internet is BIG
Indonesia has 38 Million Internet Users
500 million users worldwide If Facebook were a country, it will be the 3rd most populated country in the world
65 million tweets per day worldwide About 5.6 million Indonesian users
17 million unique visitors per month Urban, professionals/entrepreuneurs, SES AB, male-female
160 million cellphone subscribers in Indonesia Mobile internet is HUGE, and growing very fast
Internet changes YOU
Let’s have a quick test
YM
IE
FB
BB
DL
People now has various source of informationcompare to 15 years before
Let’s draw PEMANDANGAN
Evolution of media role Source: Synovate survey in 4 main cities
Urban Daily Life
08.30 -17.30
Thinking Online Marketing ?
Branding
Sales
Define your ONLINE STRATEGY
Integrated - Online and Offline
So, How ?
Have a website ! Important for your : commercial market, capital market, talent market
3 Important Things for Online Marketing
They search and find YOU ! Organic or using Google AdWords
Online Advertising Choose the right media, suitable format, and budget
Social Media Basic Rules #1 Listen, #2 Engage, #3 Measure
But, Bare in Mind
If your product Sucks, Online Marketing won’t help it
Andrias Ekoyuono GM Retail & Consumer Market - detikcom andrias@detik.com @andrias98 http://andri.blogdetik.com
Subscribe      :  marketing-club-subscribe@yahoogroups.comTwitter           : @MarketerClubber.Facebook     : http://www.facebook.com/Marketing.Club.Indonesia?ref=ts

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How you Deal with 2010 Internet ? (The essence of online marketing)