http://www.amirafoundation.org/

1. Amira Foundation

2. AMIRA Group ties up with Modern
Bazaar Supermarket
New Delhi, India, November 24, 2014: Amira Foods Private
Limited, the Indian subsidiary of the NYSE-listed Amira
Nature Foods Ltd (NYSE:ANFI), today announced its tie-
up with Modern Bazaar Supermarkets, a leading modern
retail store chain in Delhi/NCR region. This tie-up is part
of Amira’s aggressive expansion plans in India to cater to
the rising demand for premium basmati rice among the
ever-growing aspirational middle class in the National
Capital region.
Under the partnership, Amira’s premium basmati rice
range will be available in all six stores of Modern Bazaar
operating across Delhi/NCR.

3. Mr Karan A. Chanana, Chairman and Chief
Executive Officer of the Amira Group, said, “We
are very proud to announce our association with
premium retailer Modern Bazaar. It demonstrates
our rapidly expanding presence in the country
and our ability to become an industry leader. The
retail chain is one of the oldest in India and the
years of legacy that it brings along complements
our century old heritage of offering superior
quality basmati to the consumers.”

4. Amira will be offering its wide range of Basmati rice
products at Modern Bazaar stores. The range
includes –
o Amira Extra Long Grain Basmati Rice
o Amira Traditional Basmati Rice
o Amira Guru Extra Long Grain Basmati Rice
o AmiraGoodlength Everyday Basmati Rice
o AmiraGoodlength Day To Day Basmati Rice
Modern Bazaar, a Delhi based retail chain, gave the first
flavour of retail freedom to the city when it opened its first
store back in 1977. The chain offers products across
categories ranging from gourmet and imported to local
brands.

5. Speaking about the association, Mr Kunaal
Kumar of Modern Bazaar Supermarkets said,
“Amira is one of the largest premium basmati rice
brands in India and we are pleased to have them
as our partners in business. We are confident that
this will be an important addition to our wide
offerings under the FMCG segment in our stores.”
Amira Foods, which is also one of the largest
exporters of Basmati rice from India, has been
strengthening its brand portfolio in India and has
recently tied up with Snapdeal.com at a pan-India
level to become first basmati brand to be
available online.

6. About Amira Nature Foods Ltd.
Founded in 1915, Amira has evolved into a leading global
provider of branded packaged Indian specialty rice, with sales
in over 60 countries. Amira sells Basmati rice, which is a
premium long-grain rice grown only in certain regions of the
Indian sub-continent, under its flagship Amira brand as well as
under other third party brands. Amira sells its products through
a broad distribution network in both the developed and
emerging markets. Amira’s global headquarters are in Dubai,
United Arab Emirates, and it also has offices in India,
Malaysia, Singapore, Germany, the United Kingdom and the
United States. In India, Amira sells through Wal-Mart Best
Price, Metro Cash & Carry, Reliance Cash & Carry, Reliance
Fresh, Booker, Spencer’s, Big Bazaar, Easy Day, More Hyper,
Needs, D’mart, Auchan and Tesco Star Bazaar. Amira Nature
Foods Ltd. is listed on the New York Stock Exchange (NYSE)
under the ticker symbol “ANFI”. For more information, please
visit http://www.amirafoundation.org/.