1. JHL: On The Web

2. Media

3. TWITTER

4. Twitter WHAT IS TWITTER? Please take a moment and read this to yourself: Twitter is a micro-blogging site where users can post short updates, less that 140 characters, and read other short posts from their friends

5. Twitter WHAT IS TWITTER? Twitter is a micro-blogging site where users can post short updates, less that 140 characters, and read other short posts from their friends That sentence is exactly 140 characters. Any more, and you’ll get cut off.

7. Celebrities

8. Politicians

9. Schools/Organizations

10. News Outlets

12. Twitter News 12 Westchester Google, Inc.

13. Twitter Amtrak Vacations These companies actually respond to customer questions! JetBlue Airways

14. Twitter Steven Colbert

15. Twitter Conan O’Brien

16. Twitter Okay, so… HOW CAN JHL USE TWITTER? Thursday is the final day to support the Capital Campaign, make your donation now, online at: http://bit.ly/beZunz

17. Twitter Okay, so… HOW CAN JHL USE TWITTER? Thursday is the final day to support the Capital Campaign, make your donation now, online at: http://bit.ly/beZunz Tonight is our fifth annual prom night at JHL-Manhattan, the Ragtime Band just set up their instruments!

18. Twitter Okay, so… HOW CAN JHL USE TWITTER? Thursday is the final day to support the Capital Campaign, make your donation now, online at: http://bit.ly/beZunz Tonight is our fifth annual prom night at JHL-Manhattan, the Ragtime Band just set up their instruments! Kenneth Sherman from JHL-Bronx is quoted in today’s @NYTimes, check it out! http://bit.ly/beZunz

19. FACEBOOK

21. Peers

22. People with Similar Interests

24. Increasing number of people ages 50+

26. Facebook: Profile Here is my current status

27. Facebook: Profile Here is my profile picture, I’m sitting in a chair I built.

28. Facebook: Profile Here is where you click to see more picture of me

29. Facebook: Profile Here you can see I “friended” someone, and wrote on people’s walls

30. Facebook: Profile Here you can see I joined a group

31. Facebook: Profile Here you can see someone wrote on my wall

32. Facebook: Profile Here you can see a little bit about me

33. Facebook: Profile Here you can see I uploaded some photos of a concert

34. Facebook PEOPLE, PLACES, AND THINGS

35. Facebook HOW DO OTHER GROUPS USE FACEBOOK PAGES?

38. Facebook Okay, so… HOW CAN JHL USE FACEBOOK? Post photos of events and speakers Solicit donations Gain advocacy support for issues and topics related to Seniors

39. Facebook Solicit donations This can be done through the facebook page interface, without making viewers even need to visit another website!

40. YouTube

42. News reports

43. Advertisements

46. Connecting It All

50. This means more people will see the videos:

51. 1. Those on the JHL Website will watch the video, making it more popular on YouTube

53. In Closing… 3 Rules: 1. Don’t do technology for the sake of technology. Have a reason for being on Facebook/Twitter/YouTube. If these networks don’t fit what your organization needs, then don’t force yourself to be there just for the sake of being there.

54. In Closing… 3 Rules: 2. Commit resources and relevant content Having a Twitter page isn’t enough. Social networks need consistent updating to stay timely and resourceful

55. In Closing… 3 Rules: 3. Remember your audience Keep in mind who will read your tweets and facebook posts and who will watch your videos, and appeal to all different people.

56. Questions?