This document discusses the importance of congruent marketing and building a strong brand across multiple channels. It emphasizes listening to your audience, sharing great content, understanding your audience, and measuring your marketing efforts beyond search engine results. A congruent brand is memorable, focuses on strategy and tactics, provides a consistent experience, signals trustworthiness, and is stronger than individual brand elements alone. Questions are welcomed about developing a brand like chainmail that remains strong even if a single component fails.

1. congruent marketing
The Next BIG Thing:
by @AndyBeal
Of @Trackur

2. time is running out!
If you don’t have a brand,
your days are numbered@andybeal

3. Your brand is more
than just A logo

4. Your Brand is...
...the sum of your parts
@andybeal

5. “Characterislikeatreeand
reputationlikeashadow.
Theshadowiswhatwethinkofit;
thetreeistherealthing.”
Abraham Lincoln

6. Which means...

7. manipulative marketing
Is no longer
enough to
ensure success
@andybeal

8. You must convince
+
That YOU ARE...
@andybeal

9. trustworthy

10. engaged

11. pervasive

12. established

13. A REAL Brand

14. How?

15. It all starts with listening...

16. @andybeal

17. Don’t just jump in...
... and hope for the best

18. Repair damaged reputation!
Increase Twitter followers!
More Facebook Likes!
Improve search engine traffic!
Less reliance on Google!

19. What do you REALLY want?
What do YOU want?

20. Build your Circles of Influence

21. BE Congruent
@andybeal

22. Be Like...

23. Coca-Cola
@andybeal

24. mcdonald’s

25. trackur

26. BUT Most of all...
Don’t let your
channels be void
of your presence
...be there!@andybeal

27. Foster a sharing mentality

28. Share...
“Great content”
Contest & Sweepstakes
Other’s work
Company News
Industry insights
Praise & Reviews

29. Be shareable
What’s the attention span of each channel’s
audience?
How do you want them to share?
Where do you want them to share?
Are you producing content worth sharing?

30. Understand your audience

31. 2 minutes of Effort
1,500+ social shares
13,000+ Pageviews

32. stand out from the crowd
Add video or animation to blog posts
Grab your Google+ Authorship
Infographics still have legs
Use microdata
Be Pinnable
@andybeal

34. Email Lists
Forums
social networks
local eventsImages
@andybeal

35. Measure beyond the SERPs

37. Congruent Marketing Means:
 Building a memorable brand
 Focusing on the strategy as much as the tactics
 Providing a brand experience that crosses all channels
 Sending signals to Google & customers that you’re trusted
 Being greater than the sum of your brand’s parts
@andybeal

38. your brand should be like chainmail
if a single point fails, it is still strong,
flexible and gets the job done
@andybeal

39. Questions?
Yeah, seems funny
now, but wait ‘til it
shows up on
Google!!
@andybeal
Trackur.com
andybeal@gmail.com