A talk I gave on the intersection between user experience and product management at the London ProductTank meet-up in November 2010.

1. Product managers are from Mars,
User Experience designers are from Venus:
Learning how we can all get along

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Digital Products

3. Digital Product Managers

4. Identity Crisis

5. Business
Design Technology
Product
Manager
Huge task ahead

7. Product Designers

8. Build better products
h5p://www.flickr.com/photos/jurvetson/3275235423/sizes/l/

9. Are we really designing products?

10. We’re shifting to an
experience economy
where an experience
is becoming the
primary economic
offering”
Joseph Pine
“

11. Differentiation
Value
Commodity
Product
Service
Experience

12. Service Industry

13. More like movie making

14. Domain Overlap
h5p://www.flickr.com/photos/toffehoff/244870161/sizes/z/

15. 2012, Eyes Wide Shut, or Toy Story?

16. h5p://www.flickr.com/photos/miguel77/2352476288/
80% 8%
Gulf of Execution
Companies Customers
The experience gap

17. The gap between strategy
and execution
h5p://www.flickr.com/photos/miguel77/2352476288/

18. Good product managers
h5p://sethgodin.com/sg/books.asp

19. Great teams build great products

20. 10,000 hours
h5p://www.flickr.com/photos/carbonnyc/64581364/sizes/o/

21. Hiring UX

22. How to get the best from your UX team
h5p://userexperienceproject.blogspot.com/2007/04/user‐experience‐wheel.html

23. h5p://www.flickr.com/photos/dlkinney/357134468/sizes/o/
Focus on Strategy not Tactics

24. Bring in your UX person at the
product definition phase
h5p://www.flickr.com/photos/jakecapNve/49915119/sizes/l/

25. Don’t just gather requirements
h5p://www.flickr.com/photos/geekcalendar/4683130187/

26. Work with your UX team to set vision
h5p://www.flickr.com/photos/byrnsey/4160802433/sizes/l/

27. You’re not the designer

28. Product should not be subordinate to MarkeNng or IT
h5p://userexperienceproject.blogspot.com/2007/04/user‐experience‐wheel.html

29. Need real power
h5p://www.flickr.com/photos/mypoorbrain/4047408251/

30. Design from the outside in
Your Team
Your Users

31. Quality

32. Create a culture of quality
h5p://www.flickr.com/photos/jdhancock/3661816298/sizes/o/

33. UX people are perfectionists

34. Great products don’t just happen

35. The myth of best practice
h5p://www.flickr.com/photos/myklrovenNne/557095352/sizes/l/

36. Cargo Cult Thinking
h5p://www.flickr.com/photos/krikit/2880756271/sizes/l/

37. Don’t copy Amazon

38. Featuritis

39. UserHappiness
Number of features
It doesn’t even have the basics
This product does
everything I want
I can’t do the one
thing I bought it for
I need to check the manual
This is really tricky
Good, but I wish this
did more
Wow, this is really
easy to use
MinimumViableproduct
Sweetspot
Feature curve

40. As product managers you’re responsible
for the UX of the product
h5p://www.flickr.com/photos/kaibara/3485925929/sizes/o/

41. How much UX knowledge do you need?
h5p://www.flickr.com/photos/ausNnevan/1225274637/sizes/o/

42. Alan Cooper
Author, About Face & The
Inmates Are Running the
Asylum
Kate Rutter
Experience Designer,
Adaptive Path
Lou Rosenfeld
Author, Information
Architecture for the World
Wide Web
Sunni Brown
Author, Gamestorming:
A Playbook for Rule-
breakers, Innovators and
Changemakers
Kim Goodwin
Author, Designing for the
Digital Age
Robert Fabricant
Creative Director, Frog
Design
Inspirational Learning for
User Experience Designers
REGISTER NOW for 3 days of UX design inspiration at uxlondon.com
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SPEAKERS INCLUDE:
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UX London is your chance to add
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Todd Zaki Warfel
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A Practitioner’s Guide
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43. Current trends in UX

44. Guerrilla UX
Undercover UX

45. Content strategy

46. Analytics and A/B testing

47. Psychology and persuasion

48. The mobile experience

49. Improved web technology

50. Help us make great products

51. @andybudd
www.clearleft.com
andy@clearleft.com