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Social Media Summer Workshops




Image erules123 http://www.flickr.com/photos/thesingingsailor/
Social Media Summer Workshops
Workshop 1: Social Networking and Collaboration26 July, 12.00-2.00pm

Social media cultures and academic practices
Digital identity
Networking, information sourcing and collaborative working – Twitter, SNS, wikis &
online community sites

Workshop 2: Sharing and Managing Work Online2 August, 12.00-2.00pm

Informal dissemination and sharing of work – blogging and content sharing sites
Managing content – social bookmarking, referencing & bibliographies, curation
tools & RSS
Summer Workshop 2
SOURCE, MANAGE
                    NETWORKING
& SHARE RESOURCES




  COLLABORATIVE
                    DISSEMINATION
    WORKING
SOURCE, MANAGE                                   NETWORKING
& SHARE RESOURCES                                  & DISCUSSION
                      RSS Readers
                                    Facebook
           Social Bookmarking        LinkedIn
                                Twitter
             & Referencing Google+
                                     Facebook Groups
                        Content Sharing Sites
                           ‘Ning’ Sites
                        MOOCs
                          Wikis            Blogs


  COLLABORATIVE     Google Docs
                                                   DISSEMINATION
    WORKING
Toolbox
Space
Individual     Research
Professional     Group /
Development    Department




 Research       Events &
  Project      Conferences
Summer Workshop 2
Summer Workshop 2
Summer Workshop 2
Bacteria bind
To cells in lungs; but does it
Matter? I don’t know.




Dissertation Haiku http://dissertationhaiku.wordpress.com/
Joel Miller | Microstructure-Property relationships in Ti2448 components produced by Selective Laser Melting: A Love Story
http://vimeo.com/30299036
Format Media Mode Genre
Granularity
What?
Type of research work / activities / content etc.

Where?
Social media – platforms and tools

When?
Stages of project / study / tenure
How might this support / compromise formal publication?

How?
Type of format / media etc.

Who (to/with)?
Audience – academic / discipline / public
Stakeholders – participants / partners
Blogging: Platforms
Wordpress
Complex, open source, Content Management System (CMS).
Highly customisable (plug-ins)
Developer-hosted and self-hosted options

Blogger
Mid-range blogging platform
Limited customisability

‘Tumblogs’
Simple editing platforms - ‘lifestreaming’ and mobile friendly
e.g. Tumblr Posterous

Blog Technologies
Increasingly multimodal – RSS feeds, links, tags, images and video
Non-textual formats: video blogging, podcasting
Blogging: Blog Writing
Historical Culture
Biography, activism and specialism
Informal, personal and subjective

Writing Skills
Regularity – writing discipline
Informality – experimentation with different writing forms / styles
Generality – engaging a wider (non-specialist) audience

Contexts
Emphasis on personal perspectives and experiences
Wider contexts – socio-cultural, political and economic
Blogging: The ‘Blogosphere’
The ‘Blogging Community’
Reading, linking to, and commenting on each others blogs

Peer Review
Informal, distributed and unreliable
Establish sustainable channels of discussion, feedback and peer support

Boundary Crossing
Extend beyond local research community – geographically and disciplinary
Blogs as ‘Boundary Objects’ (Efimova, 2009)
New interdisciplines and specialist fields (Thrift, 2011)




Efimova, L. (2009). Passion at work: blogging practices of knowledge workers. Enschede,
Netherlands: Novay.
Thrift, N. (2011). The Power of Blogs in Forming New Fields of International Study. The Chronicle of
Higher Education.
http://chronicle.com/blogs/worldwise/the-power-of-blogs-in-forming-new-fields-of-international-study/28638
Blogging: Contextualising Process
Blogs as Narrative
Journal-style entry provides narrative structure (e.g. research project / PhD)
‘Following’ blogs

Blogs as Documentation
Contextualised personal / professional development
Chronological (time-based) – by date, month, year
Conceptual (theme-based) – by category and tagging

Blogs as Reflective Process
Development of ideas / concepts / projects
Cross-referencing of posts and self-commenting
Blogging: Relationship with Formal Publication

                                              Work-in-progress – shape ideas,
                                              concepts and methodologies
                                              Draw on personal perspectives
                                              and experiences
                                              Contribution to development of
                            BLOGS             formal publication – thesis, journal
                                              article or report




Develop smaller, specific
components of text                    FORMAL
Summaries and specific parts        PUBLICATION
Informal, personal and subjective
Engage a wider (non-specialist)
audience
Blogging: Barriers to Sharing
Issues of Disclosure
Sharing ideas, concepts and methodologies
Questionable legitimacy in establishing intellectual property
Compromise of formal publication opportunities

Issues of Academic Competency
Lack of formal recognition of peer review
Exposing academic ‘immaturity’

Issues of Academic Reputation
‘Trivial and egotistical’
Departmental / institutional responsibility
Blogging: Blog Content
Reports on academic events, including workshops, seminars, and
conferences (including ‘live-blogging’)
Book and article reviews
Commentary on ‘academic life’ including teaching and research projects
Research methods and methodologies, and academic writing
Using research tools and software
Development of theoretical and conceptual ideas
Training and professional development
Emotional development and well-being related to academic practice
Based on: Jacob E Bardram | The Fish Model (2007) http://www.itu.dk/people/bardram/pmwiki/?n=Main.ArtPhD
Summer Workshop 2
Summer Workshop 2
Blogging: Group Blogs
Guest posting
Institutional / departmental blogs or project blogs
Opportunity to experience blogging without commitment to setting up own platform
Less pressure to blog regularly
Potential to reach a wider audience with greater impact
Increased responsibility of representation
Commitment to ‘house styles’ and editorial control (content and format) and
authorisation
Potential issues of ownership and copyright
Blogging: Licensing
Creative Commons
Set of copyright options enabling the protected copying, distribution and uses
of original work by others
Syndication and Aggregation
The navigation and management of digital environments through the
syndication of multiple sites, tools and services.

RSS (Really Simple Syndication)
Subscribe to blogs, websites, podcasts etc.

Types of RSS / Feed Readers
Desktop-based
Browser-based
Web-based
Summer Workshop 2
Tagging: Folksonomies
Folksonomy (Vander Wal, 2004)
‘Folk’ + ‘Taxonomy’
Knowledge resource created through the process of tagging


 Taxonomy / Ontology                Folksonomy

 Top-down                           Bottom-up
 Vertical / Hierarchical            Horizontal / Non-hierarchical
 Created by ‘Experts’               Created by many
 Each ‘thing’ exists in one place Things exist in more than one
                                  place
Summer Workshop 2
Tagging: Theory and Context
Everything is Miscellaneous
David Weinberger, 2007
Social / democratic production
Interconnectivity of social media
Increased information flow – tools and strategies




                                            Information R/Evolution
                                            Michael Wesch
                                            Digital Ethnography, Kansas State
                                            University
Tagging: Bookmarking Practices
Personal Bookmarking
Personal organisation / management of web-based content
Searchable – Tag List / Cloud
Further Organisation Tools – Bundle Tags / Multiple Sites

Group / Collaborative Bookmarking
Participatory and democratic knowledge base

Social Bookmarking
Use as search engine – keyword / user
Search other users bookmarks
Subscriptions, networks RSS feeds etc.

Tagging (in)consistency – intra-personal and inter-personal

Examples: Delicious Pinboard

Tagging also used in blogging, and content sharing sites (e.g. Flickr
YouTube and Slideshare)
Content Sharing Sites
Sharing of academic content in different formats / media
Dissemination of work to a wider audience

Features
Tagging and annotation of content
Playlists, subscriptions, favourites
Social networking and commenting

Content can be embedded on external sites (e.g. blogs)

Networking Sites e.g. LinkedIn Academia
Papers / Reports e.g. Scribd
Presentations e.g. Slideshare
Images e.g. Flickr
Video e.g. YouTube Vimeo
Web Resources e.g. Evernote Pinterest
Social Bibliography / Reference & Citation
Personal and social management of academic papers and references
Synchronisation between browser, desktop and web based programmes
‘One-click’ referencing of web-based content and bibliographic libraries
Collaboration through group-based and networking activities

Examples: CiteULike Zotero Mendeley
Events, Seminars and Conferences
Supporting academic events before, during and after
Projects (e.g. launch events) and departments (open days etc.)

Networking
Pre-conference and post-conference

Conference Material
Content (abstracts, biographies etc.)
Information (venue etc.)

Presentations
Repurposing (Slideshare etc.)
External audiences and contexts
Presentation notes and slidecasts
Events, Seminars and Conferences
Recording / Documentation
Live streams – embedded into websites / social media e.g. Ustream
Live broadcast / post-event resource
Video / audio / presentations etc. – on mainstream and social media platforms

Webinars / web conferencing e.g. Eluminate Big Blue Button

Live-blogging – informal documentation
Post-event blogging – reports and reflections

Hashtags
Twitter – live tweets
Display - Twitter walls /streams e.g. Twitterfall
The Twitter ‘backchannel’

Aggregating across platforms Twitter, blog posts, photos (e.g. Flickr)
Aggregating tweets e.g. Storify
http://newresearchtrajectories.net/
Critical and
Reflective Practices




    Image: Rachel Walls | http://newresearchtrajectories.net
Resources
Identifying appropriate tools and platforms and evaluating their affordances
Negotiating institutional, proprietary, and open-source resources

Training and Shared Practice
Identifying appropriate training needs and opportunities for shared practice
Lifelong learning and professional development contexts
Developing potential for individual, participatory and collaborative design

Digital Literacies
Developing new socio-technical workflows
Negotiating new academic communities and networks – boundary crossing
and interdisciplines
Recognising shifts in academic protocols - new modes and means of
production, peer review and knowledge resources
Adapting to new practices in academic integrity and responsibility -
referencing and attribution of digital sources and artefacts
Understanding emerging multimedia and multimodal practices
Managing online identities and reputation
Research Practices 2.0




http://www.nottingham.ac.uk/graduateschool/resources/socialmedia/index.aspx
Martin Weller
                           The Digital Scholar: How
                           Technology Is Transforming
                           Scholarly Practice
                           Bloomsbury Academic
                           (2011)




http://www.bloomsburyacademic.com/view/DigitalScholar_9781849666275
/book-ba-9781849666275.xml
http://alternativeto.net/
Thanks
Andy Coverdale
Blog: http://www.phdblog.net
Twitter: @andycoverdale

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Summer Workshop 2

  • 1. Social Media Summer Workshops Image erules123 http://www.flickr.com/photos/thesingingsailor/
  • 2. Social Media Summer Workshops Workshop 1: Social Networking and Collaboration26 July, 12.00-2.00pm Social media cultures and academic practices Digital identity Networking, information sourcing and collaborative working – Twitter, SNS, wikis & online community sites Workshop 2: Sharing and Managing Work Online2 August, 12.00-2.00pm Informal dissemination and sharing of work – blogging and content sharing sites Managing content – social bookmarking, referencing & bibliographies, curation tools & RSS
  • 4. SOURCE, MANAGE NETWORKING & SHARE RESOURCES COLLABORATIVE DISSEMINATION WORKING
  • 5. SOURCE, MANAGE NETWORKING & SHARE RESOURCES & DISCUSSION RSS Readers Facebook Social Bookmarking LinkedIn Twitter & Referencing Google+ Facebook Groups Content Sharing Sites ‘Ning’ Sites MOOCs Wikis Blogs COLLABORATIVE Google Docs DISSEMINATION WORKING
  • 8. Individual Research Professional Group / Development Department Research Events & Project Conferences
  • 12. Bacteria bind To cells in lungs; but does it Matter? I don’t know. Dissertation Haiku http://dissertationhaiku.wordpress.com/
  • 13. Joel Miller | Microstructure-Property relationships in Ti2448 components produced by Selective Laser Melting: A Love Story http://vimeo.com/30299036
  • 16. What? Type of research work / activities / content etc. Where? Social media – platforms and tools When? Stages of project / study / tenure How might this support / compromise formal publication? How? Type of format / media etc. Who (to/with)? Audience – academic / discipline / public Stakeholders – participants / partners
  • 17. Blogging: Platforms Wordpress Complex, open source, Content Management System (CMS). Highly customisable (plug-ins) Developer-hosted and self-hosted options Blogger Mid-range blogging platform Limited customisability ‘Tumblogs’ Simple editing platforms - ‘lifestreaming’ and mobile friendly e.g. Tumblr Posterous Blog Technologies Increasingly multimodal – RSS feeds, links, tags, images and video Non-textual formats: video blogging, podcasting
  • 18. Blogging: Blog Writing Historical Culture Biography, activism and specialism Informal, personal and subjective Writing Skills Regularity – writing discipline Informality – experimentation with different writing forms / styles Generality – engaging a wider (non-specialist) audience Contexts Emphasis on personal perspectives and experiences Wider contexts – socio-cultural, political and economic
  • 19. Blogging: The ‘Blogosphere’ The ‘Blogging Community’ Reading, linking to, and commenting on each others blogs Peer Review Informal, distributed and unreliable Establish sustainable channels of discussion, feedback and peer support Boundary Crossing Extend beyond local research community – geographically and disciplinary Blogs as ‘Boundary Objects’ (Efimova, 2009) New interdisciplines and specialist fields (Thrift, 2011) Efimova, L. (2009). Passion at work: blogging practices of knowledge workers. Enschede, Netherlands: Novay. Thrift, N. (2011). The Power of Blogs in Forming New Fields of International Study. The Chronicle of Higher Education. http://chronicle.com/blogs/worldwise/the-power-of-blogs-in-forming-new-fields-of-international-study/28638
  • 20. Blogging: Contextualising Process Blogs as Narrative Journal-style entry provides narrative structure (e.g. research project / PhD) ‘Following’ blogs Blogs as Documentation Contextualised personal / professional development Chronological (time-based) – by date, month, year Conceptual (theme-based) – by category and tagging Blogs as Reflective Process Development of ideas / concepts / projects Cross-referencing of posts and self-commenting
  • 21. Blogging: Relationship with Formal Publication Work-in-progress – shape ideas, concepts and methodologies Draw on personal perspectives and experiences Contribution to development of BLOGS formal publication – thesis, journal article or report Develop smaller, specific components of text FORMAL Summaries and specific parts PUBLICATION Informal, personal and subjective Engage a wider (non-specialist) audience
  • 22. Blogging: Barriers to Sharing Issues of Disclosure Sharing ideas, concepts and methodologies Questionable legitimacy in establishing intellectual property Compromise of formal publication opportunities Issues of Academic Competency Lack of formal recognition of peer review Exposing academic ‘immaturity’ Issues of Academic Reputation ‘Trivial and egotistical’ Departmental / institutional responsibility
  • 23. Blogging: Blog Content Reports on academic events, including workshops, seminars, and conferences (including ‘live-blogging’) Book and article reviews Commentary on ‘academic life’ including teaching and research projects Research methods and methodologies, and academic writing Using research tools and software Development of theoretical and conceptual ideas Training and professional development Emotional development and well-being related to academic practice
  • 24. Based on: Jacob E Bardram | The Fish Model (2007) http://www.itu.dk/people/bardram/pmwiki/?n=Main.ArtPhD
  • 27. Blogging: Group Blogs Guest posting Institutional / departmental blogs or project blogs Opportunity to experience blogging without commitment to setting up own platform Less pressure to blog regularly Potential to reach a wider audience with greater impact Increased responsibility of representation Commitment to ‘house styles’ and editorial control (content and format) and authorisation Potential issues of ownership and copyright
  • 28. Blogging: Licensing Creative Commons Set of copyright options enabling the protected copying, distribution and uses of original work by others
  • 29. Syndication and Aggregation The navigation and management of digital environments through the syndication of multiple sites, tools and services. RSS (Really Simple Syndication) Subscribe to blogs, websites, podcasts etc. Types of RSS / Feed Readers Desktop-based Browser-based Web-based
  • 31. Tagging: Folksonomies Folksonomy (Vander Wal, 2004) ‘Folk’ + ‘Taxonomy’ Knowledge resource created through the process of tagging Taxonomy / Ontology Folksonomy Top-down Bottom-up Vertical / Hierarchical Horizontal / Non-hierarchical Created by ‘Experts’ Created by many Each ‘thing’ exists in one place Things exist in more than one place
  • 33. Tagging: Theory and Context Everything is Miscellaneous David Weinberger, 2007 Social / democratic production Interconnectivity of social media Increased information flow – tools and strategies Information R/Evolution Michael Wesch Digital Ethnography, Kansas State University
  • 34. Tagging: Bookmarking Practices Personal Bookmarking Personal organisation / management of web-based content Searchable – Tag List / Cloud Further Organisation Tools – Bundle Tags / Multiple Sites Group / Collaborative Bookmarking Participatory and democratic knowledge base Social Bookmarking Use as search engine – keyword / user Search other users bookmarks Subscriptions, networks RSS feeds etc. Tagging (in)consistency – intra-personal and inter-personal Examples: Delicious Pinboard Tagging also used in blogging, and content sharing sites (e.g. Flickr YouTube and Slideshare)
  • 35. Content Sharing Sites Sharing of academic content in different formats / media Dissemination of work to a wider audience Features Tagging and annotation of content Playlists, subscriptions, favourites Social networking and commenting Content can be embedded on external sites (e.g. blogs) Networking Sites e.g. LinkedIn Academia Papers / Reports e.g. Scribd Presentations e.g. Slideshare Images e.g. Flickr Video e.g. YouTube Vimeo Web Resources e.g. Evernote Pinterest
  • 36. Social Bibliography / Reference & Citation Personal and social management of academic papers and references Synchronisation between browser, desktop and web based programmes ‘One-click’ referencing of web-based content and bibliographic libraries Collaboration through group-based and networking activities Examples: CiteULike Zotero Mendeley
  • 37. Events, Seminars and Conferences Supporting academic events before, during and after Projects (e.g. launch events) and departments (open days etc.) Networking Pre-conference and post-conference Conference Material Content (abstracts, biographies etc.) Information (venue etc.) Presentations Repurposing (Slideshare etc.) External audiences and contexts Presentation notes and slidecasts
  • 38. Events, Seminars and Conferences Recording / Documentation Live streams – embedded into websites / social media e.g. Ustream Live broadcast / post-event resource Video / audio / presentations etc. – on mainstream and social media platforms Webinars / web conferencing e.g. Eluminate Big Blue Button Live-blogging – informal documentation Post-event blogging – reports and reflections Hashtags Twitter – live tweets Display - Twitter walls /streams e.g. Twitterfall The Twitter ‘backchannel’ Aggregating across platforms Twitter, blog posts, photos (e.g. Flickr) Aggregating tweets e.g. Storify
  • 40. Critical and Reflective Practices Image: Rachel Walls | http://newresearchtrajectories.net
  • 41. Resources Identifying appropriate tools and platforms and evaluating their affordances Negotiating institutional, proprietary, and open-source resources Training and Shared Practice Identifying appropriate training needs and opportunities for shared practice Lifelong learning and professional development contexts Developing potential for individual, participatory and collaborative design Digital Literacies Developing new socio-technical workflows Negotiating new academic communities and networks – boundary crossing and interdisciplines Recognising shifts in academic protocols - new modes and means of production, peer review and knowledge resources Adapting to new practices in academic integrity and responsibility - referencing and attribution of digital sources and artefacts Understanding emerging multimedia and multimodal practices Managing online identities and reputation
  • 43. Martin Weller The Digital Scholar: How Technology Is Transforming Scholarly Practice Bloomsbury Academic (2011) http://www.bloomsburyacademic.com/view/DigitalScholar_9781849666275 /book-ba-9781849666275.xml