FutureWorld. Social Media Team Outputs
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Part of the FutureWorld Social Media Masterclass Series. What should a good social media team allow you to do? Practical measurements and fascinating examples from history...
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FutureWorld. Social Media Team Outputs
- 1. The Social Imperative Social Media Team Outputs The Social Media MasterClass 2011
- 2. Embedding social media in your organisation is about being brave… Copyright 2011 All Rights Reserved
- 4. Firstly.Social Media doesn’t have an ROI problem. It has an integration problem. Copyright 2011 All Rights Reserved
- 5. Secondly.Who are these people?And can they write!? Copyright 2011 All Rights Reserved
- 6. Finally.What will a good social media team allow you to do? Copyright 2011 All Rights Reserved
- 7. Learn faster from the market and be able to respond much quicker Copyright 2011 All Rights Reserved
- 8. Help to transform marketing from marketing AT an audience to marketing WITH an audience. Copyright 2011 All Rights Reserved
- 9. Help reduce product design mistakes by leveraging co-creation strategies Copyright 2011 All Rights Reserved
- 10. Reduce product launch cost through collaboration with early adopters Copyright 2011 All Rights Reserved
- 11. Support supply chain management by recognisingand understanding near real time market trends Copyright 2011 All Rights Reserved
- 12. Navigatecomplex organisations and products - helping customers find the best solution Copyright 2011 All Rights Reserved
- 13. Guide and support the marketingdepartment. Copyright 2011 All Rights Reserved
- 14. Copyright 2011 All Rights Reserved
- 15. You need a teamThey must be good with dataThey must be plugged into all parts of the companyLike you have an FD, now you need an SMD. Copyright 2011 All Rights Reserved
- 16. And now you have the memo! Copyright 2011 All Rights Reserved
- 17. www.futureworld.co.za Andy Hadfield @andyhadfield andy@onebigwidget.com www.andyhadfield.com Images, sources and quotes credited in slides/slide notes where appropriate. All content Copyright FutureWorld, Andy Hadfield. All Rights Reserved.
Editor's Notes
- SM not for the marketing team but for the whole businessEg. ORM data into product development, store management etc
- More than you thinkSociologists, anthropolists, people watching
- How do you measure them… What should their KPI’s be?
- Seventeen surveysSelling extra advertising based on new insightsCreating valuable partnerships (eg. MXIT/Nutrogena)
- Surf logo at SeventeenGAP logo disasterWhy were people upset? It’s OUR brand – how dare you change it without consulting us
- American car manufacturers – farmers ripping out seatsCo-designing products is scary – but it’s the way the world is moving…
- Getting influencers and fans to market for youFashion bloggers Show Film First
- Twitter knows the queues are long in your stores before you doExample: FNB selling World Cup Soccer tickets.They thought it was clever to get people into their branchesCouldn’t’ deal with the volume + systems fell overTwitter went crazy – as it does!FNB scanned Twitter to see which branches were getting the most complaints and implemented fun solutions – eg. Coke and donuts in the queue
- Customers don’t have time to decode your complex organisation and productsSM allows you to ask questions of a brand in plain english – and hopefully get a plain english answer!Eg. Get SatisfactionEncourages more than complaintsMe too button – answer many problems at onceThe answers are always indexed and searchable – community can vote NB pieces of information to the top of the pileAllows customers to help each other!
- Influencers vs Advocates vs Detractors