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Digital Marketing Guest Lecture - University of Newcastle
- 4. I help brands engage
with the right people,
in the right way,
using technology
- 6. how to do digital well:
channels & data
authentic storytelling
engaging experience
- 14. “furious customers took to social
media and sites like Vodafail.com,
forcing the telco to admit to issues”
Newcastle Herald, December 2010
- 17. engage:
be authentic
make it personal
tell an inclusive story