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Strategy Is a Dirty Word
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Andy Howard
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Designing experiences, rather than writing promises, is better for your team and clients.
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Strategy Is a Dirty Word
1.
‘ Strategist’ Is
a Dirty Word Design experiences, don’t write promises
2.
The best client
(and team) engagement is visual… Photo credit
3.
… not a
written promise Photo credit
4.
Don’t let people
down Promises can be hard to keep Photo credit
5.
Summarise objectives Credit
6.
Visualise positioning and
branding Photo credit
7.
Start architecting… together
(with generalists) Photo credit
8.
Wireframes are the
design before the design… Photo credit
9.
… so let
the interface designers in early Photo credit
10.
The build enables
a design and feature set… Photo credit
11.
… so let
the developers have their say Photo credit
12.
Don’t brief the
client (or next guy) with stacks of words Credit
13.
Realise that strategy
is about an experience… Credit
14.
… so design
experiences, don’t write promises Credit
15.
Andy Howard User
Experience Designer (slash Digital Strategist) http://andyhoward.id.au
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