2. COMPANY OVERVIEW:
GLR Networks, a PRISA Radio company.
GLR Networks is the content production and distribution arm of PRISA Radio in the USA. Our Spanish
language programing includes:
 Top of the hour newscasts with access to our large and unrivaled network of top journalists,
radio personalities and sports commentators around the world.
 Exclusive access to premier content and sports rights including Chivas de Guadalajara (1st
Division Mexican Soccer League).
 Lifestyle and Family shows.
 A variety of music formats targeted to the dynamic Hispanic market: Mexican Regional,
Contemporary Hits-Pop, Urban, Tropical and Dance.
PRISA Radio is the world's largest Spanish-language radio broadcasting group with more than 27
million daily listeners, more than 7 million unique users online (comScore) and more than 1,200
stations in ten countries.
www.prisaradio.com
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3. COMPANY OVERVIEW:
PRISA Radio brands in Argentina, Colombia, Costa
Rica, Chile, Ecuador, Spain, Guatemala, Mexico, Panama and USA:
MEXICO SPAIN
USA
GUATEMALA
PANAMA
COSTA RICA
COLOMBIA
ECUADOR
• 1,276 Radio Stations
• 40 Websites
• 27 Million daily listeners
CHILE ARGENTINA • 10 Countries
• 32 Formats/Brands:
• Talk: 9
• Music: 23
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4. COMPANY OVERVIEW:
GLR Networks Covers the Top Hispanic Markets, as well as All of the High
Hispanic Growth States!!
2000 Hispanic 2010 Hispanic % Growth GLR Station 2000 Hispanic 2010 Hispanic % Growth GLR Station
Arkansas 186,050 Tennessee 290,059
86,866 114% √ 123,838 134% √
Iowa 82,473 151,544 84% √ Alabama 75,830 185,602 145% √
Louisiana 107,738 192,560 79% √ Georgia 435,227 853,689 96% √
Maryland 227,916 470,632 106% √ South Carolina 95,076 235,682 148% √
Mississippi 39,569 81,481 106% √ North Carolina 378,963 800,120 111% √
New Jersey 1,117,191 1,555,144 39% √ West Virginia 12,279 22,268 81% √
South Dakota 10,903 22,119 103% √ Ohio 217,123 354,674 63% √
Texas 6,669,666 9,460,921 42% √ Delaware 37,277 73,221 96% √
Vermont 5,504 9,208 67% √ Pennsylvania 394,088 719,660 83% √
Virginia 329,540 631,825 92% √ Connecticut 320,323 479,087 50% √
Indiana 214,536 389,707 82% √ Rhode Island 90,820 130,655 44% √
Oklahoma 179,304 332,007 85% √ Massachusetts 428,729 627,654 46% √
Oregon 275,314 450,062 64% √ Vermont 5,504 9,208 67% √
Idaho 101,970 175,901 73% √ New Hampshire 20,489 36,704 79% √
Utah 201,559 358,340 78% √ Maine 9,360 16,935 81% √
Montana 18,081 28,565 58% √ Hawaii 87,699 120,842 38% √
Wyoming 31,669 50,231 59% √ Michigan 323,877 436,358 35% √
Colorado 735,601 1,038,687 41% √ Minnesota 143,382 250,258 75% √
Kansas 188,252 300,042 59% √ Missouri 118,592 212,470 79% √
Nebraska 94,425 167,405 77% √ Alaska 25,852 39,249 52% √
North Dakota 7,786 13,467 73% √ Washington 441,509 755,790 71% √
Kentucky 59,939 132,836 122% √ Washington D.C. 44,953 54,749 22% √
Source: U.S. Census Bureau Decennial Census 2010 vs. 2000
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5. PROGRAMMING:
Meaningful News.
Minuto 60 is our top-of-the-hour headline newscast covering the most important national and
international news, with special attention to news from Mexico. With the valuable support and
access to PRISA Radio’s vast network of talk/news/sports journalists and correspondents in 22
countries, our News Services offer the best quality with the most diverse and tailored offerings
available in America. Minuto 60 tailors its quick and energetic newscast to the interest and daily lives
of Hispanics in America.
5 Minute Newscast / 16x day, M-F/ Every hour on the hour: PST 3AM-6PM / EST 6AM-9PM
With the participation of Pedro Sevcec covering deeper analysis of the day’s most important news:
DEMO 18-49
AQH 194,700
AQH Rating 0.8
Coverage 86.70%
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6. PROGRAMMING:
Meaningful News.
With the support of our W Radio Network in Mexico, we offer Hora México as a 4 minute daily recap
of Mexican national news, state-by-state. This is for all the affiliated stations with a strong Mexican
audience. Hora México: ¡conecta a tu gente con su pueblo!
4 Minute News Segment / 2x day, M-F
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7. PROGRAMMING:
Meaningful News.
Hosted by Pedro Sevcec, the economic segment “El Valor de tu Dinero” focuses on the importance
of money management and family economy.
60 Second Capsules / 2x day, M-F
DEMO 18-49
AQH 194,700
AQH Rating 0.8
Coverage 86.70%
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8. PROGRAMMING:
Compelling Sports.
Coverage of Mexican 1st Division Soccer League.
GLR is home to the Exclusive Radio Rights for Chivas de Guadalajara, and
we also cover 10 other Top teams!
We bring listeners live coverage of the Mexican First Division Soccer Team matches: Highlights, stats
and commentaries, plus in-depth interviews and a look-ahead to the prime time match-ups to be
played the following weekend. Program includes a 30 minute pre-game and a 15 minute post –
game. Broadcasts are produced in the US with narration by renowned sport experts Jorge
Zambrano, better known as “Dr. Z”, and Ricardo Celis, with the support of our coverage in Mexico.
Jorge Zambrano – “Dr. Z” Ricardo Celis
Mexican sports expert With more than twenty
and commentator, who years of experience in
has a number of years of sports journalism, he is
experience working for one of the most
main media including recognized figures in the
ESPN and Univision. field and has covered DEMO M18-49
almost every major sports AQH 107,300
event! AQH Rating 0.8
Coverage 86.60%
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9. PROGRAMMING:
Compelling Sports.
Fútbol Mexicano ¡al día! brings up-to-date
coverage of Mexican Soccer - including the First
Division League and the National Team (TRI) - as
well as full news about Mexican players that
succeed all over the world: Highlights, scores
and interviews brought by GLR’s sports experts
Jorge Zambrano “Dr. Z” and Ricardo Celis.
Together they bring the most current news on
soccer every day!!
2.5 Minutes / 5x day, M-F, 6am to 7pm
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10. PROGRAMMING:
Compelling Sports.
Minuto Deportivo is GLR’s revolutionary Sports Newscast service. A quick and energetic overview of
the day’s sporting events. It brings listeners results, highlights, information about upcoming matches
and the latest news on Sports in just one minute! A huge spectrum, with the participation of Grupo
PRISA’s world renowned correspondents.
2 Minutes / 6x day, M-F, 6am to 7pm
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11. PROGRAMMING:
Compelling Sports.
Rumbo a Brasil brings listeners an overview to the history of soccer’s most popular Cups and follows
the current participating teams’ journey up to the victory in an appealing and energetic way.
These features remember the biggest moments of the greatest event in soccer and their heroes.
GLR Networks’ Rumbo a Brasil broadcasts are delivered by sports experts Jorge Zambrano – “Dr. Z”
and Ricardo Celis.
3 Minutes / 3x day, M-F, 6am to 7pm
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12. PROGRAMMING:
Lifestyle and Community.
First Ever Latino President of the American Cancer Society Dr.
Elmer Huerta hosts Salud y Familia, a health-topic show that
looks to answer our listeners’ questions and health concerns,
all while helping our community.
Salud y Familia gives listeners the opportunity to ask the doctor
all their questions related to health and wellness and finds a
way for listeners to learn how to prevent the most common
health conditions that affect Latinos in the U.S. and Latin
America. This would include cancer, heart disease, diabetes,
HIV AIDS, and tuberculosis. The final goal of his show is to
improve the listeners’ general wellbeing and quality of life.
This is a show that GLR offers through its affiliated stations
network to help Hispanic families, showing our commitment to
the Hispanic Community in the US.
LONG FORMAT: 1 Hour / M-F, 1pm ET / 10am PT DEMO 18-49
SHORT FORMAT: 2.5 Minutes / 3x day, M-F, 6am to 7pm AQH 57,800
AQH Rating 0.5
Coverage 61%
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13. PROGRAMMING:
Lifestyle and Community.
En Voz Alta con Maria Celeste are 3 minute daily radio segments
that address Hispanic women issues: relationships, current trends,
health, lifestyle, fashion, travel, entertainment, home décor,
aspirations and controversial issues, among others.
2.5 Minutes / 5x day, M-F, 6am to 7pm
María Celeste Arrarás is a multimedia phenomenon and the host and
managing editor of "Al Rojo Vivo con María Celeste" (Red Hot Live with Maria
Celeste), produced by Telemundo/NBC. She is one of the most trusted media
personalities of Hispanic television who has also successfully crossed over into
the English-language market. She is a guest host for NBC’s Today show and has
collaborated with Dateline and NBC Nightly News with Brian Williams. She is also
the bestselling author of "Selena’s Secret", "The Magic Cane" and "Make Your
Life Prime Time". She has been featured on the cover of People en Español
more times than any other celebrity and was selected by Newsweek magazine
to appear on the cover of its "20 Most Powerful Women of the Next Generation"
issue.
DEMO W18-49 W25-54
AQH 123,400 117,400
AQH
Rating 1.0 1.2
Coverage 89.3% 89.9%
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14. PROGRAMMING:
Lifestyle and Community.
Flash Grupero is an informative and yet fun feature on Mexican Regional
Music. All the news and the gossip about listener’s favorite artists, in just
ninety seconds!
Expert Gerardo Rojas, best known by his fans as El Gigio de la Calle,
gives us a quick and energetic review to the latest releases, concerts…
and more! The show creates a connection between Mexicans on both
sides of the border, even though they are separated territorially; they are
still emotionally united through this platform.
2.5 Minutes / 3x day, M-F, 6am to 7pm
DEMO 18-49
AQH 46,900
AQH Rating 0.2
Coverage 51.30%
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15. PROGRAMMING:
Heart-Gripping Music.
¡De Paisano a Paisano! broadcasts live in Mexico and the US, featuring the best of regional Mexican
music and connecting listeners from both sides of the border. Don’t miss unique segments like Tu
Banda en tu Tierra, Que Buenas Emociones and Que Buena Sorpresa.
2 Hours / Sunday, 8-10pm ET / 5-7pm PT
The show is hosted by “Los Hermanos Escamilla” – El Coyote y El Charal:
DEMO 18-49
AQH 46,900
AQH Rating 0.2
Coverage 51.30%
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16. PROGRAMMING:
Heart-Gripping Music.
40 Principales is a new CHR/Pop countdown of the Top 40 Hits of the week that GLR launches in the
US, after proven success in Spain, Mexico, Colombia and Costa Rica, among other countries. The
show is hosted by expert Hugo Martinez.
2 Hours / Saturday or Sunday, 7am to 7pm
Music and More…to Tune-in
• The top hits and new music releases
• Inside scoop and news
• Exclusive interviews with the biggest artists
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17. PROGRAMMING:
Heart-Gripping Music.
El Elevador is an exciting new program that is conducted by hosts Roxana Soler “La Ardilla” and
Antonio Molina “El Tigre”, who together bring the top 10 countdown in Mexican Regional Music in
America. The program is also accompanied with interviews with popular artists of this genre,
featuring new music and past successes in the Mexican music world. It is a journey through
everything that happens in the world of popular music in Mexico.
2 Hours / Saturday or Sunday, 7am to 7pm
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18. PROGRAMMING:
Heart-Gripping Music.
Tropical Latino is an exciting program conducted by Tata Solarte
and Vicente Moros that is aimed for people who have grown up
with this genre and find the rhythm, lyrics, and joy in this music
infectious, making their day fun, lively, and enthusiastic!
The program reflects the tropical movement in Latin America,
however due to the wealth of recurrences, it is a significant stage
to remember the great songs that have marked an important
moment in history. The content consists of special tributes to artists,
genres that take the world, new talents and artist information,
and more.
2 Hours / Saturday or Sunday, 7am to 7pm
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19. PROGRAMMING:
Heart-Gripping Music.
El Callejon is a 2 hour program hosted by DJ Bravo aimed at
young people between the ages of 18-34 years who love
the latest news and trends, especially in urban music.
Listeners can tune in every day and travel through the
musical universe with main protagonists and scenarios where
the urban scene is present in distinct countries of Latin
America.
2 Hours / Saturday or Sunday, 7am to 7pm
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20. PROGRAM CALENDAR:
2013.
Jan Feb March April May June July Aug Sep Oct Nov Dec
News
TORNEO CLAUSURA TORNEO APERTURA
Sports
Lifestyle
Music
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21. ADDED VALUE AND TURN-KEY PROMOTIONS:
• On air PROMOTIONS
• REMOTES in top 20 markets (2 GLR O&O stations in
LA and Miami)
• In Soccer:
• Player of the game feature / Corner kick mentions
• Pre / post game sponsorships
• Halftime show
• Website BANNERS
• LIVE MENTIONS within Entertainment and Music
programs
• Mini Soccer FIELDS
• Online / On-Air CONTESTS
• TRIPS to soccer finals in Mexico
• Co-branded MERCHANDISE
• Holiday based PROMOTIONS (Mother’s Day, Cinco
de Mayo, etc.)
• Dedicated mini WEBSITES
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22. AD NETWORK:
40 Websites. 90+ MM Impression and 7 MM Unique Users per Month.
Panama -
Argentina Mexico Colombia Spain Chile USA
Costa Rica
TALK + SPORTS
MUSIC
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23. THANK YOU!!
Contact:
Luis Gutierrez
Tel: 305.438.2572 - Fax: 305.644.6703
lgutierrez@glrnetworks.com
glrnetworks.com
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