First there was MySpace and Facebook, then there was Linkedin and Twitter - now there are many more opportunities for businesses of all sizes to reach out and communicate with new and existing clients and customers

1. Evolving Social Media
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

2. Evolving Social Media
Enterprise Online Marketing Solutions
How we help you
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

3. Evolving Social Media
What is Social Media Marketing?
Social Media Marketing is an online marketing strategy in
which new web based platforms are used to
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•
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•
raise awareness
build credibility
convey an idea
promote a product
IT IS NOT
A HARD SELL
OPPORTUNITY
using relatively small inputs to deliver proportionally large
gains
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4. Evolving Social Media
Why use Social Media?
Internet usage then
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5. Evolving Social Media
Why use Social Media?
Internet usage now
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

6. Evolving Social Media
Online Networks – Why
• Stay in touch with existing clients
• Reach out to new audiences and markets
• Better understanding of related markets
• Relative low cost of entry
• Possible high return
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7. Evolving Social Media
Rule No. 1
Go where your
clients are!
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

8. Evolving Social Media
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9. Evolving Social Media
Know your customers
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10. Evolving Social Media
Get Networking
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11. Evolving Social Media
Social Media is
the
No. 1
online activity
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

12. Evolving Social Media
2/3rds of the
Global Internet
population visit
Social
Networks
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13. Evolving Social Media
15% of all
internet time is
spent on Social
Networks
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

14. Evolving Social Media
www.facebook.com
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15. Evolving Social Media
If Facebook was a country it would be
1/ China – 1.351 bn
2/ India – 1.237 bn
3/ Facebook – 1.2 Bn
4/ USA – 313.9 m
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

16. Evolving Social Media
Adds 1/2m
users every
day
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

17. Evolving Social Media
10.5 bn minutes
spent on
Facebook
EVERY day
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18. Evolving Social Media
1bn
• web links
• news stories
• blog posts
shared each week
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19. Evolving Social Media
Facebook now
has a greater
share of the
internet than
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22. Evolving Social Media
Your Business Page
Personalise – Stand Out from the Crowd
Grab your Unique Name
Encourage “Likes”
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Web Site Visitors
Stationery
Conversation
All online presence
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23. Evolving Social Media
Join the conversation
• Find relevant Groups and join in
• Find other Business Pages and join in
• Find influential individuals and join in
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

24. Evolving Social Media
Business Networks
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25. Evolving Social Media
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26. Evolving Social Media
Over 230 million
registered professional
users in more than
200 countries
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

27. Evolving Social Media
More than 5m
companies have
a Linkedin
Company Page
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28. Evolving Social Media
Adds 1m
new members
every 12 days
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29. Evolving Social Media
Linkedin – Getting Started – build profile
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30. Evolving Social Media
Linkedin –build Company Page
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

31. Evolving Social Media
Linkedin – Getting Started – make contacts
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32. Evolving Social Media
Find Groups
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

33. Evolving Social Media
Contribute to conversations
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34. Evolving Social Media
TWITTER
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35. Evolving Social Media
500m registered Businesses and Individuals
International companies
Cisco
IBM
Dell
Golfers
PGATOUR
John Daly
Callaway Golf
Paul Azinger
Pat Perez
Tiger Woods
Respected News Services
BBC
CNN
Daily Telegraph
Bath Chronicle
Informational Services
Nasa
Marketing Donut
Startup Donut
Celebrities
Demi Moore
Oprah
Stephen Fry
Jonathan Ross
Britney Spears
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36. Twitter
Evolving Social Media
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

37. Evolving Social Media
• Easy to use
• Easy way to keep in touch
• A way to reach potentially large market
• Short sharp communication tool
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

38. Evolving Social Media
• Build Profile
• Find People to Follow
• Make interesting and relevant Tweets
• Link back to your website where
possible
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

39. Evolving Social Media
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

40. Evolving Social Media
Vine
Make Videos
– Share Videos
6 seconds long
Post to Vine and share
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41. Evolving Social Media
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43. Evolving Social Media
Instagram
• Started out as an iPhone app
• Added a vintage/polaroid feel to iPhone
pictures
• Bought by Facebook
• Is now another social media “phenomenon”
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

44. Evolving Social Media
Instagram
Take Pictures
– Share Pictures
Make Videos
– Share Videos
15 seconds long
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45. Evolving Social Media
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50. Evolving Social Media
2nd
most searched
site on the
internet
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

51. Evolving Social Media
4bn
videos watched
every day
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52. Evolving Social Media
60 hours
of new content
uploaded every
minute
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

53. Evolving Social Media
YouTube clips
now
incorporated in
Google Search
results
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

54. Evolving Social Media
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

55. Evolving Social Media
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

56. Evolving Social Media
Your
Video
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

57. Evolving Social Media
Your
Video
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

58. Evolving Social Media
• Look for an angle
• Look for the competition
• Get a feel for YouTube
• Think how else it could be used
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Enterprise Online Marketing Solutions < SEO > < PPC > < Social Media > < On-Line Marketing Solutions >

59. Evolving Social Media
Voucher deals
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61. Evolving Social Media
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Effective Website
Search Engine Optimisation
Pay per Click
Blogging
Mobile friendly websites
Email Marketing
Viral Marketing
Location based marketing
Smartphone apps
Article Marketing
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62. Evolving Social Media
Want some help with –
o
o
o
o
o
o
o
o
Your website
Search Engine Optimisation
Pay per Click
Social Media
Blogging
Video Marketing
Email marketing
……… in fact anything to do with your on-line marketing
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63. Evolving Social Media
Find me
www.enterprise-oms.co.uk
andy@enterprise-oms.co.uk
Follow me
Twitter
Linkedin
@andypoulton
AndyPoulton
Phone me
01793 23 80 20
07966 54 71 46
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