A morning workshop delivered to over 60 delegates at Bailbrook House Hotel in Bath exploring a wide variety of Social Media Marketing opportunities for business.

1. Guerrilla e-marketing Join the r-evolution

3. Reality Check

4. Social Networks

5. Business Networks

6. Viral

7. Video Marketing

8. Email Marketing

9. Blogging

11. World Wide Web – Reality Check Vast Market Opportunity

12. World Wide Web – Reality Check 6.9 Bn 1.8 Bn 46m

13. World Wide Web – Reality Check Lots of money spent online

14. World Wide Web – Reality Check 2009 2010 £88 bn £118 bn £150 bn £200 bn

15. World Wide Web – Reality Check 118 88 64.3 £ Bn 46.6 29.8 20.4 Source IMRG

16. World Wide Web – Reality Check New ways of working means People spend more and moretime online

17. World Wide Web – Reality Check PC Laptop Netbook iPad iPhone Smart Phone WiFi 3G 4G

19. People to deal with enquiries?

20. Stock to deal with uplift in orders?

21. Logistics in place to deliver on new orders?

24. Short is good

26. Choosing a name – The Bad www.phones4u.co.uk www.toys2wish4.com www.4learning.com www.any-domain-with-too-many-hyphens.co.uk

27. Choosing a name – The Ugly www.speedofart.com

28. Choosing a name – The Ugly www.whorepresents.com

29. Choosing a name – The Ugly www.penisland.net

30. Is your site ready? Do the pages open quickly? Is it easy to navigate? Loaded with compelling and relevant content?

31. Does it Grab the Attention? A – I – D – A – Grab their ATTENTION Generate an INTEREST Build the DESIRE Promote the ACTION

32. Marketing – what we know In 1873, John Wanamaker, father of the department store said 50% of marketing works We don’t know which 50% …….however, this is the traditional view in a pre-internet world!

33. Marketing – what we know Everything on the internet can be measured You just have to know how If it can’t be measured – it’s probably not worth doing

35. Reality Check

36. Social Networks

37. Business Networks

38. Viral

39. Video Marketing

40. Email Marketing

41. Blogging

43. Social Networks

44. Average age distribution across social network sites 25% 19% 18% 15% 10% 9% 3% 18-24 0-17 25-34 35-44 45-54 55-64 65+ Data source: Google Ad Planner

45. Social Networks Social Media is the No. 1 online activity

46. Social Networks 2/3rds of the Global Internet population visit Social Networks

47. Social Networks 10% of all internet time is spent on Social Networks

48. Social Networks www.facebook.com

49. Facebook If Facebook was a country it would be 1/ China 2/ India 3/ Facebook 4/ USA

50. Facebook Adds 1/2musers every day

51. Facebook 5bn minutesspent on Facebook EVERY day

53. news stories

54. blog postsshared each week

55. Facebook Facebook now has a greatershare of theinternet than

56. Online Networks – How www.facebook.com

58. Can join groups

59. Ugly URL

61. Can’t Join Groups

62. Can host apps

63. “Vanity” URL

64. Indexed by Search Engines

65. Visitor stats availableBest for brands and businesses

67. Linked to Site Admin

68. New members have to be approved

69. Send “Direct” messages to members

70. Ugly URLGreat for organising at a personal level and smaller scale interactions [<5000 members]

71. Facebook – Getting Started – build profile

72. Facebook – Getting Started – build page

73. Facebook – Getting Started – Join In

75. Either Cost per Click or Cost per 1,000 impressions

76. Measurable

77. Controllable

78. Daily Budget

79. Scheduling

81. Join some groups

82. Start your own group

83. Contribute and add value

85. Reality Check

86. Social Networks

87. Business Networks

88. Viral

89. Video Marketing

90. Email Marketing

91. Blogging

93. Linkedin – Networking for Professionals Over 100 million registered professional users in more than 200 countries

94. Linkedin – Networking for Professionals More than 50%located outside of the USA

95. Linkedin – Networking for Professionals More than 1.5mcompanies have a Linkedin Company Page

96. Linkedin – Networking for Professionals Adds 1mnew members every 12 days

97. Linkedin – Networking for Professionals More than 2bnpeople searchesin 2010

98. Linkedin – Networking for Professionals www.linkedin.com

99. Linkedin – Getting Started – build profile

100. Linkedin – Getting Started – make contacts

101. Linkedin – Getting Started – find groups

102. Linkedin – Getting Started – Answers

104. Either Cost per Click or Cost per 1,000 impressions

105. Measurable

106. Controllable

107. Daily Budget

108. Scheduling

110. Reality Check

111. Social Networks

112. Business Networks

113. Viral

114. Video Marketing

115. Email Marketing

116. Blogging

118. Viral Marketing – How & Why Get other people to do your marketing for you It’s free Give them something in return if possible

119. 20 400 20 x 20 400 x 20 8000 8000 x 20 160,000 3.2m 160,000 x 20 Viral Marketing – How & Why

120. Viral Marketing – How & Why The Thresher ‘Virus’

123. National TV news coverage

124. National Radio coverage

125. National Print news coverage

128. Reality Check

129. Social Networks

130. Business Networks

131. Viral

132. Video Marketing

133. Email Marketing

134. Blogging

136. Video Marketing 2ndmost searchedsite on theinternet

137. Video Marketing 3bnvideos watchedevery day

138. Video Marketing 24 hoursof new contentuploaded everyminute

139. Video Marketing Average personspends15 minuteson YouTube every day

140. Video Marketing 70% of YouTube activity takes place outside of the USA

141. Video Marketing YouTube clips now incorporated in Google Search results

144. Video Marketing Your Video

145. Video Marketing

147. Look for the competition

148. Get a feel for YouTube

150. Prepare and learn your script

151. use cue cards

152. Prepare your location

153. quiet and free from disturbance

154. Prepare yourself

156. Reality Check

157. Social Networks

158. Business Networks

159. Viral

160. Video Marketing

161. Email Marketing

162. Blogging

165. Remind former clients that you are still around

166. Advise clients of full range of services

169. Why Email Marketing? It’s Effective

170. Why Email Marketing?

172. Existing Client Data

174. Tailored

175. GRAB attention

176. Frequency

178. Number of bounces

179. Number opened

180. Number deleted without opening

183. Vertical Response www.verticalresponse.com

184. Constant Contact www.constantcontact.com

185. iMailer www.emailtools.co.uk

186. Reality Mail www.realitymail.co.uk

187. Mailing Manager www.mailingmanager.com

189. Reality Check

190. Social Networks

191. Business Networks

192. Viral

193. Video Marketing

194. Email Marketing

195. Blogging

198. An informal way of communicating

199. Helps with the search engine position of your website

200. Opens your business to a wider audience

202. It’s really easy to set up and run a blog 1/ Sign up 2/ Choose a look 3/ Get typing

203. Blogging – Where www.blogger.com www.wordpress.com

205. Reality Check

206. Social Networks

207. Business Networks

208. Viral

209. Video Marketing

210. Email Marketing

211. Blogging

213. Twitter

214. Twitter – Who 220m Businesses and Individuals International companiesCiscoIBMDell Informational ServicesNasaMarketing DonutStartup Donut Respected News ServicesBBCCNNDaily TelegraphBath Chronicle CelebritiesDemi MooreOprahStephen FryJonathan RossBritney Spears Small BusinessesWilliam Grant – FoxGrantWarren Cass – Business SceneLindsay Smith – Team PixieFiona Davies – Flame InteriorsAnthony Lloyd – Fallowfields HotelNeil Ryder – If OnlyBryony Thomas – Clear Thought Consulting PoliticiansDon FosterJacob Rees-MoggKerry McCarthyDuncan Hames

216. Easy way to keep in touch

217. A way to reach potentially large market

219. Twitter – How Write a short profile

220. Twitter – How Find People to Follow

221. Twitter – What to Tweet Anything

223. Reality Check

224. Social Networks

225. Business Networks

226. Viral

227. Video Marketing

228. Email Marketing

229. Blogging