2. Roll Out
• The Government ambition is to have the best Superfast
Broadband Network in Europe by 2016.
• By 2014 two thirds of UK premises (residential and business)
will have access to superfast broadband
• Improved broadband (above 2Mbps) to every home and
business in the project area for Gloucestershire by end
2015
• Faster broadband (30Mbps or more) to around 90% of
homes and businesses in Gloucestershire by end 2015
• To find out about the roll out of faster broadband in your
area visit www.fastershire.com
3. What is Superfast Business?
• Superfast Business is a European Funded programme of fully
funded business support for SMEs
• Free Events, Free 1 to 1 Advisor Meeting, Free Specialist
Workshop , Free Time Stamped Market Ready Support Plan.
• Delivered by:
o Business West in Gloucestershire, South Gloucestershire,
BANES & Wiltshire
o Peninsula Enterprise in Devon and Somerset
o Wessex Enterprise in Dorset
4. • Business advice and specialist support to help growth businesses maximise the
opportunities of Superfast Broadband and associated technologies.
• Benefits for businesses can include:
Competitive advantage
Increased productivity
Access to new markets
Remote working
Opportunity for innovation
Efficiency and timesaving
• Eligibility criteria apply to businesses accessing the service
Superfast Business Support
5. 09:30 - Presentation - An overview of how social media is a vital
element to business by Andy Poulton – Abby & Avon Room
10:30 - Break
10:45 - Workshop 1 - Twitter by Rod Gordon – Blenheim Room
10:45 - Workshop 2 - YouTube by Andy Poulton – Merlin Room
10:45 - Workshop 3 - LinkedIn by Neil Wilkins – Javelin Room
10:45 - Workshop 4 - Facebook by Lucy Bourne – Abby & Avon
Room
11:45 - Break
12:00 - Workshop 1 - Twitter by Rod Gordon – Blenheim Room
12:00 - Workshop 2 - YouTube by Andy Poulton – Merlin Room
12:00 - Workshop 3 - LinkedIn by Neil Wilkins – Javelin Room
12:00 - Workshop 4 - Facebook by Lucy Bourne – Abby & Avon
Room
13:00 - Lunch
13:45 - Presentation - Social Media Management wrap up by
Lucy Bourne – Abby & Avon Room
14:30 - Q&A with specialists
15:00 - Finish
25. Which Sites should I use?
Facebook
LinkedIn
Twitter
YouTube
Google+
Instagram
Pinterest
Vine
- 1.3 bn Best for Business to Consumer
- 330 m Best for Business to Business
- 280m Good for B2C and B2B
- 1 bn Best for visual learners
- 540m Good for SEO
- 200m Good for photogenic subjects
- 70m Great for photogenic subjects
- 40m Great for short/sharp video
28. • Raise Awareness
• Build Credibility
• Publish News and Updates
• Share Ideas
• Engage in Communication2 way
Social Media is a platform that allows you to
29. • Engage in Communication
• Share Information
• Communicate with other
customers
• Share Ideas
2 way
Social Media is a platform that allows your
customers to -
30. • Stay in touch with existing clients
• Reach out to new audiences and markets
• Communicate with 10s, 100s, 1,000s, millions
• Better understand related markets
Social Media helps business to…
49. Understand the platforms
Facebook
• 1.3 Bn users – 29m in UK
• 3.2bn comments made every day
• Great for “buzz building”
• Targeted advertising
• Best for Business to Consumer
50. Linkedin
• 330m users, 12m in UK
• Professional to Professional
• Targeted advertising
• Best for Business to Business
Understand the platforms
51. Google+
• 350m users are on Google+
• 2bn “+1”s per day
• Important for SEO
• B2B and B2C
Understand the platforms
52. Pinterest
• 310m internet users use Instagram
• 70% are women
• Especially appealing to the 18-49 age group
• Great for photogenic products
Understand the platforms
53. Twitter
• 280m internet users are on Twitter
• Short, sharp communications
• Targeted advertising
• B2B and B2C
Understand the platforms
54. Instagram
• 195m internet users use Instagram
• 40m photos shared every day
• Especially appealing to the 18-29 age group
• Great for photogenic products
Understand the platforms
55. YouTube
• 1 billion visitors per month
• 6 billion hours watched per month
• Appeals to those who watch rather than read
• Inform, advise, coach/teach
Understand the platforms
58. Plan your content
What do your clients
want to
• Read about
• Learn
• See
• Share
• Develop a schedule
• Consistency helps
people “tune in”
When will you post?
61. Build your presence
• Develop your profiles – Business and/or Personal
• Include photograph to build engagement
• Keep it brief
• Talk about benefits not features
62. Build your presence
• Speak to people – not AT them
• Always reply to direct comments and questions
• Engage in conversations
• 80% - be friendly, re-tweet / Comment / Engage
• 20% - Add new content
• Join groups and participate
Be active
65. Maintain your profile
• Check your accounts daily
• Thank re-Tweets
• Thank new followers/Likes/Connections
• Respond to comments
• Reply to questions
• Find new Likes/Followers/Connections
• Find authoritative people and Follow/Like their followers
• Connect with people in Groups [Facebook/Linkedin]
• Search for branded terms to see who is talking about
what
71. What’s Next……..• Understand WHERE Social Media fits in your Marketing Mix
• WHICH Social Media sites are used by your market
• WHO in your business is the best person
• SET UP business accounts and profiles
• RESEARCH how the competition are using Social Media
• FIND people/businesses to Like/Follow/Connect
• GET POSTING
• KEEP AT IT
73. 09:30 - Presentation - An overview of how social media is a vital
element to business by Andy Poulton – Abby & Avon Room
10:30 - Break
10:45 - Workshop 1 - Twitter by Rod Gordon – Blenheim Room
10:45 - Workshop 2 - YouTube by Andy Poulton – Merlin Room
10:45 - Workshop 3 - LinkedIn by Neil Wilkins – Javelin Room
10:45 - Workshop 4 - Facebook by Lucy Bourne – Abby & Avon
Room
11:45 - Break
12:00 - Workshop 1 - Twitter by Rod Gordon – Blenheim Room
12:00 - Workshop 2 - YouTube by Andy Poulton – Merlin Room
12:00 - Workshop 3 - LinkedIn by Neil Wilkins – Javelin Room
12:00 - Workshop 4 - Facebook by Lucy Bourne – Abby & Avon
Room
13:00 - Lunch
13:45 - Presentation - Social Media Management wrap up by
Lucy Bourne – Abby & Avon Room
14:30 - Q&A with specialists
15:00 - Finish
75. Want to get started with Social Media?
Want to manage more than one Social Media channel?
Want to schedule messages for the future?
Want to understand your market better?
Want to further understand the effectiveness of your social media
output better?
Social Media Management