Writing for your target audience is absolutely key when you start your project, however the way you write, the sentence structure and the words you use are all very important. Writing styles vary between target formats such as press releases, articles and case studies, but a consistent approach will ensure your audience appreciate your work. Read more here : http://www.pinnacle-marketing.com/home/

1. Writing for a Technical
Audience with Perfect
Sentence Structure and
Pace
Technical PR from Pinnacle

2. Approach
Subject matter, target audience and level of complexity
all affect how you write your content.

3. How to achieve consistency
It’s important to maintain a certain level of continuity with
any written content that you produce, and there are
certain rules that can help with this.
1. Sentence Structure
2. Punctuation
3. Diction

4. Sentence Structure
Consistency is key across all content types
Subject and predicate in every sentence, however pace differs
on audience
Long sentences are not necessary – technical audiences will be
turned off
Be clear and concise
Use efficient and accurate language

5. Punctuation
Too many commas and hyphens appear clumsy and interrupt
flow
Semi-colons should often be used instead of commas
Read your work out-loud, does it have a good rhythm?

6. Grammar
Ensure chosen verbs match the subject
Avoid obscure or generic words
Avoid fragmented sentences (i.e. without subject or predicate)

7. Finally
Read the entire piece through or get someone else to read it
If it can be read effortlessly and without difficulty, it’s probably a good job!