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MARKETINA: DEFINIZIOA ,[object Object],[object Object]

BEHARREZKOA DA: ,[object Object],[object Object],[object Object],[object Object],[object Object]

MERKATUAREN BILAKAERA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MARKETIN ENFOKEA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MERKATUA ,[object Object],[object Object]

MERKATU MOTAK ,[object Object],[object Object],[object Object]

LEHIA PERFEKTUA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LEHIA INPERFEKTUA ,[object Object],[object Object],[object Object],[object Object]

Lehia perfektua eta Lehia inperfetua

SAILKAPEN MOTA GEHIAGO: ,[object Object],[object Object],[object Object]

MERKATU KUOTA ,[object Object]

MERKATUEN SEGMENTAZIOA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MERKATUEN SEGMENTAZIOA ,[object Object]

MERKATUEN SEGMENTAZIOA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MERKATUAREN IKERKETA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MERKATUAREN IKERKETA ,[object Object],[object Object],[object Object],[object Object]

M. IKERKETAREN FASEAK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ADIBIDEA: BENECOL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DATU BILKETA TEKNIKAK (BARNE) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INGURUNE OROKORRAREN AZTERKETA ,[object Object],[object Object],[object Object],[object Object]

LEHIAKIDEEN AZTERKETA ,[object Object],[object Object],[object Object]

KONTSUMITZAILEEN AZTERKETA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

KONTSUMITZAILEAREN AZTERKETA ,[object Object],[object Object],[object Object],[object Object],[object Object]

EROSKETA OHITURAK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MARKETINAREN GARRANTZIA ,[object Object]

MARKETINAREN ELEMENTUAK ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PRODUKTUA ,[object Object],[object Object],[object Object]

PRODUKTU POLITIKA ,[object Object],[object Object],[object Object]

PRODUKTU POLITIKA ,[object Object]

MARKA ,[object Object],[object Object],[object Object]

MARKA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PRODUKTU BATEN BIZITZA ZIKLOA

SARRERA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HAZKUNDEA ,[object Object],[object Object],[object Object],[object Object]

HELDUTASUNA ,[object Object],[object Object],[object Object],[object Object]

GAINBEHERA ,[object Object],[object Object],[object Object],[object Object]

PRODUKTUAREN BIZITZA ZIKLOA ,[object Object]

PREZIO POLITIKA ,[object Object],[object Object],[object Object]

PREZIO POLITIKA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PREZIOEN FINKAPENA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PREZIOEN FINKAPENA ,[object Object],[object Object],[object Object],[object Object],[object Object]

BANAKETA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BANAKETA KANALA ,[object Object],[object Object],[object Object],[object Object]

BANAKETA KANAL BERRIAK ,[object Object],[object Object],[object Object],[object Object]

BANAKETA KANALAK ,[object Object],[object Object],[object Object]

BANAKETA KANAL BERRIAK ,[object Object],[object Object]

PROMOZIOA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ADIBIDEA:EUSKADIKO KUTXA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ESPERIMENTUA ,[object Object],[object Object],[object Object]

ESPERIMENTUAREN EMAITZAK ,[object Object]

PUBLIZITATEAREN OINARRIZKO PRINTZIPIOAK ,[object Object],[object Object],[object Object],[object Object],[object Object]

SALMENTEN PROMOZIOA ,[object Object]

SALMENTEN PROMOZIOA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SALMENTA PERTSONALA ,[object Object],[object Object],[object Object],[object Object]

HARREMAN PUBLIKOAK ,[object Object],[object Object],[object Object],[object Object]

MERCHANDISINGA ,[object Object]

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