This document presents an argument that modern culture is causing testosterone levels and traditional masculinity to decline in men. It claims that testosterone levels have dropped 17% between 1987 and 2004, and if the trend continues sons will have half the testosterone of fathers and grandsons may have female levels. It argues this is leading to job losses for men, more men living at home or considering cosmetic surgery. Specific threats are identified as fashion trends like man-purses that mock masculinity, technology that eliminates hard work, and convenience foods. The document calls on men to reclaim their masculinity by doing manual tasks like changing oil, being chivalrous, and having a clean shave and firm handshake to reverse these trends.

1. An Emasculating Truth
A Short Presentation on the End
of Mankind as We Know It

2. We face a crisis of epic proportions
A real problem like:
 Swine Flu
 Obesity
 Global warming

3. A global crisis that threatens the
foundation of civilization
THE LOSS OF
OUR MANHOOD

4. Testosterone is declining in American men at the
alarming rate of 1% a year.
Testosterone levels
Down 17%!
1987 2004
Testosterone levels dropped 1.2% per year, or about 17% overall between 1987 and 2004*
SOURCE: Travison, TG, AB Araujo, AB O’Donnell, V Kupelian, JB McKinlay. 2007.
A population-level decline in serum testosterone levels in American men, Journal of Clinical Endocrinology and Metabolism

5. “1%? That doesn’t sound alarming?”
Oh, really? Do the math.

6. Your son will be half the man
your father was*
Testosterone levels
*The above is not technically true, but you know who you are

7. And his grandson will probably
be a girl
Testosterone levels
*projected, images simulated

8. Is it time to panic? YES.
80% of recently laid off are men.*
60% of grad school enrollees are women.**
*SOURCE: Andrew Sum, Ishwar Khatiwada, Joseph McLaughlin with Shaun O’Brien and Sheila Palma, The Impacts of the 2007-2009 National Recession on Male
Employment in the U.S. through March 2009: The Massive Concentrations of Job Losses Among Males Especially Black Men and Blue Collar Workers, Center for Labor
Market Studies, Northeastern University, Boston, May 2009.
**SOURCE: Nathan E. Bell, Graduate Enrollment and Degrees: 1998 to 2008, by the Council of Graduate Schools (CGS) and the Graduate Record Examinations Board.

9. And we’re doing it to ourselves!
13% of men 25-34 still live at home (compared to only
8% of women)*
40% of men would consider having cosmetic surgery**
*SOURCE: Herbert Kline, A Population History of the United States ( New York: Cambridge University Press, 2004", chap. 8; "Trends," American Demographics 25, no. 9
(November 2003): 24-29; Judith Stacey, Brave New Families: Stories of Domestic Upheaval in the Late-Twentieth-Century America ( New York: Basic Books, 1990), 9-15;
Ronald Levant, "The Crisis of Connection Between Men and Women," Journal of Men's Studies 5 (August 1999): 3-4; "A Good Man Is Hard to Find; They're All in Mom's
Basement Playing Videogames," Pittsburgh Post-Gazette, 3 November 2003
**SOURCE: Anna Magee, Rise of the Man Jab! LIFEstyle, Daily Mail (London), December 22, 2008, IRE Edition

10. Menʼs hair product is flying off
the shelves like never before.

11. In short,
manhood is in peril.

12. WHY???

13. Modern culture is killing the
modern man!
1. Fashion
2. Technology
3. Food

14. Fashion
 Embroidered jeans and new, made-
to-look-old clothes mock our work
ethic.

15. Fashion
 Man-purses,
man-bras and
Mantyhose? No, no, no!
(good rule of thumb: if you have to specify it’s for a man, then it
probably isn’t.)

16. Technology
 Convenience is conspiring to strip
masculinity from our once-calloused
hands.

17. Food
 99cent burgers, microwavable
dinners, and easy light charcoal
insult a man’s innate desire to
provide.

18. Is it too late to reclaim our
manhood?
NO!*
*maybe

19. It’s time for men to act like men again.

20. Let’s…
 …change our own oil and grill our
own burgers (even if it’s a veggie
burger)

21. Let’s…
 …open doors and offer subway seats
and re-learn big words like “chivalry”
 …recapture the power of a clean shave
and a firm handshake.

22. Let’s…
 …not forget that “manhood” starts
with “man”!

23. Will it be hard work?

24. Of course it will, but hard work is what
being a man is all about.

25. Men, it’s time to roll
up our sleeves and SLEEVES
wear the pants
again.
PANTS

26. The battle for our 1% starts TODAY
Testosterone levels

27. anemasculatingtruth.com