2. What is Analytics?? Science of Analysis A practical definition, however, would be that analytics is the process of obtaining an optimal or realistic decision based on existing data. Business managers may choose to make decisions based on past experiences or rules of thumb, or there might be other qualitative aspects to decision making; but unless there are data involved in the process, it would not be considered analytics.
3. Analytics Website owner’s crystal ball Popular free analytics for WordPress Google Analytics (plug-in Google Analyticator) StatCounter
4. What advantage is there to studying Analytics? Determine content favorites Find good referral sources Understand your readers Bragging rights??
5. Proper verbiage Bounce Rate – visitor comes to your site and leaves without going further Unique Visitor – Uses cookies to determine if someone has come to your site before