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Researching the Competition




#InternetMarketing   @AngelaBelford
• General Competitive Research Tools
 • Alexa - shows traffic trends for competing
   websites. Alexa has a heavy webmaster bias
   that is nowhere near as noticeable at
   Compete or Quantcast.




#InternetMarketing   @AngelaBelford
• Compete.com - shows you traffic trends for
   competing websites. Allows you to compare
   sites head to head. Also offers a paid search
   analytics tool which is both exceptionally
   useful and affordably priced.




#InternetMarketing    @AngelaBelford
• Quantcast - shows site traffic and
   demographic trends and details. Also allows
   you to download a list of their top 1,000,000
   websites.




#InternetMarketing    @AngelaBelford
• Google Trends for Websites - free tool from
   Google showing traffic estimates, visitor
   country location, top 10 related websites, and
   top 10 related keywords. Only returns data for
   fairly high traffic websites though.




#InternetMarketing    @AngelaBelford
• Google Search Insights - shows keyword
   trends, hot keywords by category, and top
   geographic regions for a keyword.




#InternetMarketing   @AngelaBelford
• Archive.org - see how old a website is and
   what it looked like in the past




#InternetMarketing    @AngelaBelford
• DomainTools - see Whois data and how many
   times a domain has changed hands




#InternetMarketing   @AngelaBelford
• http://marketing.grader.com
 • SEMRush.com




#InternetMarketing   @AngelaBelford
• SearchStatus - highlights nofollow links, shows
   PageRank, shows Alexa rank, and provides
   links to some backlink information
 • Xinu - lists some SEO related data plus more
   general web related data points like Alexa
   ranking and Del.icio.us bookmarks.




#InternetMarketing    @AngelaBelford
•   SpyFu.com
 •   KeywordSpy.com
 •   WordPot.com
 •   Adwords.google.com/o/KeywordTool




#InternetMarketing   @AngelaBelford
SEO Training Course
 • http://www.seobook.com/free-account/




#InternetMarketing          @AngelaBelford

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MKTT 4003 - Competitive research

  • 2. • General Competitive Research Tools • Alexa - shows traffic trends for competing websites. Alexa has a heavy webmaster bias that is nowhere near as noticeable at Compete or Quantcast. #InternetMarketing @AngelaBelford
  • 3. • Compete.com - shows you traffic trends for competing websites. Allows you to compare sites head to head. Also offers a paid search analytics tool which is both exceptionally useful and affordably priced. #InternetMarketing @AngelaBelford
  • 4. • Quantcast - shows site traffic and demographic trends and details. Also allows you to download a list of their top 1,000,000 websites. #InternetMarketing @AngelaBelford
  • 5. • Google Trends for Websites - free tool from Google showing traffic estimates, visitor country location, top 10 related websites, and top 10 related keywords. Only returns data for fairly high traffic websites though. #InternetMarketing @AngelaBelford
  • 6. • Google Search Insights - shows keyword trends, hot keywords by category, and top geographic regions for a keyword. #InternetMarketing @AngelaBelford
  • 7. • Archive.org - see how old a website is and what it looked like in the past #InternetMarketing @AngelaBelford
  • 8. • DomainTools - see Whois data and how many times a domain has changed hands #InternetMarketing @AngelaBelford
  • 9. • http://marketing.grader.com • SEMRush.com #InternetMarketing @AngelaBelford
  • 10. • SearchStatus - highlights nofollow links, shows PageRank, shows Alexa rank, and provides links to some backlink information • Xinu - lists some SEO related data plus more general web related data points like Alexa ranking and Del.icio.us bookmarks. #InternetMarketing @AngelaBelford
  • 11. SpyFu.com • KeywordSpy.com • WordPot.com • Adwords.google.com/o/KeywordTool #InternetMarketing @AngelaBelford
  • 12. SEO Training Course • http://www.seobook.com/free-account/ #InternetMarketing @AngelaBelford