1. Social Media Plan
Beauty BOUTIQUE

2. The goal of social media is to turn customers into a
volunteer marketing army.
FACT:
- 4 of the 7 highest traffic website are social media
websites (Facebook, YouTube, Wikipedia, Blogger).
- Twitter has over 200 million users and is adding
300,000 a day.
- 70% of consumers trust brand recommendations from
friends.
- Women spend 30% more time on social networking
sites than men.

3. Your website isn't just shoppersdrugmart.ca...
It's google.com, it's facebook.com and
twitter.com.

4. What can social media do for you?
It's simple.
It's user-generated content, created with free technology
that instantly provides a reach to a niche audience or
millions.
It provides new ways to market your products and
services to a rapidly growing community of online
consumers and allows the opportunity to discover,
cultivate and activate enthusiasts for your company.

5. As a growing competitor in the cosmetics market, the goal is for
Shopper's Drug Mart Beauty Boutiqueto take advantage of the
potential of social media, which is underexploited by Canada's top
cosmetic retailers:
The Bay - No Facebook or Twitter pages dedicated to their cosmetic
divisions.
Sears - No Facebook or Twitter pages dedicated to their cosmetic divisions.
London Drugs - No Facebook or Twitter pages dedicated to their cosmetic
divisions.
SEPHORA - 955, 077 followers on Twitter, 4,866,467 likes on their
Facebook page.
As Sephora continues to retain market share in it's locations across
Canada, it is clear they are tapping into a tremendous resource by using
social media to reach out to consumers and engage them, creating loyalty
and enthusiasm.

6. The Shopper's Drug Mart Beauty Boutiques will use
social media to:
- Strengthen relationships with customers
- Drive traffic to the stores by highlighting events
- Improve customer service
- Introduce new products/services
- Create loyalty through promotions
- Leverage Shopper's Drug Mart as a leader in Canada's
online cosmetic retail community.

7. How will this social media plan be accomplished?
1. Create a defining goal or strategy.
2. Implement training on social media by determining a
team/choose a social media consultant .
3. Create accounts on Facebook and Twitter.
4. Find the existing database of clients (@shoppersdrugmart,
Facebook page, Beauty Boutique Registry, Optimum Points
customers) and advertise your new social media campaign.
5. Start to provide and compile engaging content to develop a
following.
6. Promote your social media campaign at store level, through
flyers and on the Shopper's Drug Mart website.
7. Master and utilize time-saving tools such as Hootsuite.

8. Once you have your social media plan up and running, you want
to think about using a tool such as Hootsuite...
Which will save you time and energy and give you the option of:
Handling multiple accounts.
Managing various groups (for each independent Boutique).
Having a flexible layout.
Analyzing statistics.
Scheduling tweets.
Having a team monitor your social media empire.

9. Social media is where your customers are shifting their attention. If you
delay your entry too long, you run the risk of being left behind by your
competitors.
Shopper's Drug Mart can now use social media to create kinship between them and the
customers, and kinship equals purchase intent.