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Mcdonalds Casestudy
1. McDONALD’S “I’M LOVIN’ IT!”
A Case Study - Singapore
Market share increases with activity on Yahoo! Singapore
home page
Client Objectives
Market Share by Weekly visits
McDonald’s Singapore Weekly Share increases from 2% to 25%
• Launch of the new “I’m Lovin’ It” brand image
• Reach out to a youth oriented audience
• Drive traffic and create awareness of McDonald’s
new website www.mcd.com.sg
Source : Hitwise