Presented to B2B Camp in 2013, this presentation shows unique tools to monitor and measure your social media marketing so you optimize the ROI (Return on Investment) of these activities.

1. Using Metrics to
Monitor and Manage
Your Social Media
Marketing
B2BCamp 2013
Washington, DC
January, 12, 2013
Hausman and Associates

2. Angela Hausman, owner of Hausman and
Associates, is an Associate Professor of
Marketing at Howard University. She is
the author of several books and numerous
publications on social and internet
marketing. In additional to writing for
Hausman Marketing Letter, she is a
popular writer on Business 2 Community,
Social Media Today, Technorati, and Social
Media Mags, Follow her on Twitter
@MarketingLetter or on Facebook!
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3. ROI?
Loyalty?
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4. Hausman and Associates

5. Michael Stelzner, Social
Media Examiner:
Marketers are
beginning to
understand that the
ROI of social media
extends beyond
sales goals.
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6. Hausman and Associates

7. Hausman and Associates

8. Google Analytics
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9. Facebook Insights
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10. Predictive Analytics
Y= ƒ (Xi, ßi)
 Behavior= Attitudes, Social Norms
 CLV
 Tech Acceptance = Perceived Usefulness, Perceived Ease of Use
 Events = Community Engagement, Performer, Venue, Location
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11. Take Aways
 SMART Goals
 Metrics?
 Dashboards
 Monitor/ Tweak
 Predictive Analytics ≈ ROI
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12. Questions
 @MarketingLetter
 http://hausmanmarketingletter.com
 http://LinkedIn.com/in/angelahausman
 http://Facebook.com/angela.hausman
 http://Pinterest.com/MarketingLetter
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