General Principles of Intellectual Property: Concepts of Intellectual Proper...
Burke
1. What’s the Problem?
34 million adults in America would have trouble
reading this statement.
Sadly, this statistic is not improving much with the next generation. In fact,
one in three young adults will not graduate from high school this year, and
those that do graduate are not necessarily equipped with the reading and
writing skills that they need to achieve success in a career or higher
education. Low literacy rates produce a feeling of detachment from one's
community. Crime, unemployment, poverty, and other serious social
problems result.
2. The good news is, we can change these statistics!
The Kid Scoop News publication was founded on the belief that supplying
students with a fun and engaging learning resource at a young age
ultimately produces literate, socially responsible citizens who are active in
their communities. Our programs use kid-friendly materials to encourage
student writing, initiate greater civic participation, and promote awareness of
local, national, and international news.
What’s the solution?
3. Our Mission
For Children:
To celebrate and encourage reading and learning for elementary students in order to
build a solid academic foundation for our children, our future leaders and workforce.
For Communities:
To educate young people about the issues that confront their communities, and thus
inspire greater civic awareness, engagement, and citizenship.
What’s the Solution?
Be a Community Partner and participate in the Kid Scoop News publication for
local students, teachers and parents.
5. Okay, so what is
Kid Scoop News?
Kid Scoop News is a family friendly,
educational, literacy resource in a
monthly newspaper format.
Kid Scoop News is designed
for parents, teachers, and
children ages kindergarten
through fifth grade.
6. Kid Scoop News is....
• FREE to every child
• The Largest Children's print resource provider in
the US
• Filled with national and local content that is timely
and flows with planned, classroom activities
• Delivered to every elementary child in the Burke
County Public school system and to home school
children through rack locations (7,500 copies)
7. The Mission of
Kids Scoop News
The primary mission of
Kid Scoop News is to teach
children a love of reading and
to improve literacy in the
community.
8. Follow the Kid Scoop News GROWTH CURVE…
The nation’s fastest growing newspaper for
students teachers and parents.
May ’09 Aug. ’09 Jan.’10 Current
1,400,700!
10. Children need to read more and
Kid Scoop News! is an
important resource for parents,
teachers and the school system!
11. Introducing Kid Scoop News
Part I: The Newspaper
The print format of Kid Scoop News has
four uses.
Kid Scoop News can be used as:
• A teacher’s / classroom resource!
• An activity book for children!
• A parenting aid!
• A conduit to the community!
12. Kid Scoop News is an activity
book for children!
• Puzzles
• Games
• Crafts & Activities
• Community centered activities
• Individual school / classroom
pictures, drawings, stories
and letters.
• Student and
Teacher recognition
13. Kid Scoop News is a
Parenting Aid!
• Parental content: product suggestions, health
information & book reviews
• Parent / Child Activities in every issue
• Daily Lunch menu provided (for important dietary information)
• Kid Scoop Health (fitness)
• School information and calendars (Holiday and teacher
work day schedule)
• Activity calendar containing family oriented
events (parades, festivals and reading events
• The adult age readership demographic is 25-40
and is predominately female
14. What do school Superintendents
say about Kid Scoop News?
Kid Scoop News“is a very important learning resource as
it encourages reading and learning at home with the parent
and child. The parent and child interaction of reading
regularly at home can make a significant impact in the
child’s academic performance at school.”
Dr. Barry Redmond, Superintendent, Newton-Conover Schools
"Kid Scoop News is an excellent tool to encourage reading and
promotion of character education. Our elementary students enjoy
having their own newspaper each month. The magazine has a variety
of topics that will interest most any reader."
Jack Hoke, Superintendent, Alexander County Schools
15. What do Students say about
Kid Scoop News?
Comments from students:
Hello, my name is Ashley
Your newspaper is awesome!!!!! I LOVE it as much as
softball, and I love
softball a lot. I like to read too. Maybe sometime you could
come to my school. Well that's all I have to say....
so, good-bye .
Hello, my name is Kaylee
I love getting Kid Scoop News from school. I will read them
right after school the day I get them.
16. What do Sponsors say about
Kid Scoop News…
“I am very pleased with my Kid Scoop
News marketing program. It’s one of the
most effective ways to reach the students
and parents for our business”.
Steve Snyder,
Owner of Foothills Gymnastics, Hickory.
As a children’s librarian, I meet parents
who share that they love the Kid Scoop
News, too. Many have asked me about my
programs based on the ads I have placed
With library activities, it is good to have
parental backing and I know many
parents will see what’s going on in the
Kid Scoop News publication.
Melissa Hager,
Children’s Librarian, Alexander County
“WOODWORD”
the mascot
17. Why do we need
Kid Scoop News in our
communities?
18. Children are reading less in
today's world…
• Cartoons available 24-7
• Video games (portable & home)
• Non-educational computer time
As our society continues to
develop new technology for
entertainment, reading of tangible
print material will continue to
decline, thus continuing to impact
the literacy level of our students.
19. We invite you to partner with the
nation’s largest and most effective
educational publication for
children and families.
Reach students and the young family demographic with your
literacy and marketing message.
20. Thank you for your
consideration.
STEVE GARLAND General Manager,
Kid Scoop News of Alexander, Burke, Catawba
and Iredell Counties.
24 East Main Avenue, Taylorsville, NC
(828) 234-2750 cell (828) 632-2532
sgarland@taylorsvilletimes.com
“Promoting Literacy To Enhance Our Community”
