1. Why Use Social How To Get The Most From Your Use Of Social
Networking Tools: Networks
 develop a larger and  Think of social networking as electronically meeting a
stronger network. colleague at a coffee shop. The difference is that:
 increase exposure of  You choose whom you happen across at your
yourself, your virtual coffee shop, and
company, your  You further develop relationships with multiple
organization. colleagues, at the same time, when you choose.
 increase event  Social networking tools, in particular, provide an
attendance. opportunity to strengthen your network both offline and
 engage your clients/ online.
 Find offline events through your online network
members/donors.
and with online tools. The viral nature of social
networks will help promote offline events.
ShinyDoor envisions a  Get to know folks online that you originally met
world in which all offline and vice versa.
members of society  The number of social media tools can be
have the tools and the overwhelming. Find a few that meet your needs and
resources to use the adjust as you experience the need, not because new
Internet for the tools exist.
betterment of  Focus on the quality of your online relationships, not
themselves and their the quantity. To genuinely develop a strong network
communities. We mix your personal and professional lives. Help your
specializes in assisting network to get to know you as a person. We are all more
small businesses and likely to do business with folks we know and trust.
nonprofits who are
hesitant of social
networking’s value
http://shinydoor.com
and overwhelmed
with implementation.

2. ShinyDoor Services Unique Purposes of the Most Popular Social
Customized Workshops
Networking Tools
• in-person or via
Facebook – further develop your network by
webinar. We prefer in
genuinely getting to know folks.
person!
• targeted to the goals of
LinkedIn – the professional online representation of
the client and the skill
you and a means of determining who in your network
levels of the students.
can provide a warm introduction to a specific person.
Guidance Twitter – unlike Facebook and Twitter, it is acceptable
• via in person meeting,
the phone or webinar.
to connect with folks you do not know which means
• From the basics to Twitter provides an opportunity to expand your
strategy, each network.
consultation is focused
upon the needs of the Niche social networks – since you know everyone on
client. the niche network is interested in the same topic as
you, niche social networks are comfortable, safe
Presentations places to receive advice, give advice and develop
• our strength is
relationships.
interactive social media
presentations. We Blogs – the commenting feature on blogs allows for a
believe people learn by discussion focused upon a specific topic. Commenters
participating. have an opportunity to engage in discussion around
specific issues of their choosing and bloggers have an
opportunity to not only initiate the discussion but also
Angela Siefer,
interact with those posting comments.
Founder & Chancellor
http://shinydoor.com
angela@shinydoor.com http://shinydoor.com
614-537-3057
@angelasiefer