- Mooi Cosmetics seeks to provide natural body butter products at an affordable price point to attract both low and high income consumers.
- The company will launch in major supermarkets and drug stores, promoting through radio, print, and social media ads emphasizing the product's natural ingredients and benefits.
- Research found most consumers prefer natural cosmetics, representing an opportunity for Mooi Cosmetics to position itself as the top natural cosmetics brand.
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Integrated Marketing Communications Plan for Mooi Cosmetics
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IMC PLAN
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3. HEADLINE TEXTSummary
Executive
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• Mooi Cosmetics is aClick entity that seekstext
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4. HEADLINEMarketing
Current TEXT Situation
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• Product: Mooi Cosmetics product Delete text
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butter.
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• Place: Mooi to add text.
text. Click hereCosmetics will be available at all
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6. Market Analysis
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7. Objectives of
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8. Position Strategy
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Its many attributes range from the fact that text
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9. Tactics and Action Programs
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10. Budget
Current Assets
Personal Savings $1,500,000.00
Small Business Loan $1,000,000.00
TOTAL $2,500,000.00
TOTAL ASSETS $2,500,000.00
TOTAL EXPENSES $1,415,000.00
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Evaluation
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Adopting Kotler’s and Amrstrong’s two phase
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12. Outdoor Advertising
HEADLINE TEXT
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13. Thank You for you
HEADLINE TEXT Attention
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