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D.light dealer presentation
- 2. d.light a humble beginning Our Mission Enable households without reliable electricity to attain the same quality of life as those with electricity
- 3. 3 Opportunity to make Social Impact 1.3 billion people in the world have no electricity Another 1 billion have unreliable access
- 4. What Lighting Options Are Available Today?
- 5. Kerosene: Default Off-Grid Lighting • Costly: up to 25% of family income • Dim: insufficient for productive activities like studying or working • Unhealthy: causes respiratory disease, eyesight deterioration • Dangerous: high risk of fire • Destructive: estimated 190 million metric tons/year CO2
- 6. Rural & Semi-Urban Lighting are also dependent on Battery based alternatives Negatives High Initial Cost High Maintenance Battery change every year Depends of current availability every day Positives Bright Light Negatives High Initial Cost High Maintenance Battery & lamp change every year Depends of current availability every day Positives Bright Light Negatives High Initial Cost Low Quality Battery & Lamp change every year Depends of current availability every day Positives Bright Light for some time only
- 7. • Costly: – Up to half of total mobile phone spending – Up to 5 percent of a family’s income • Time consuming: – requires travel to recharging stations or places with grid power Mobile Charging Stations
- 8. • Unhealthy: Diesel exhaust carcinogenic per World Health Organization (WHO) • Destructive: Pollute environment, deplete ozone • Widespread: Domestic diesel emissions exceed vehicle and industry emission in many countries Diesel: Default Back-Up Power & Light HOLD FOR PORTABLE DIESEL BACK-UP GENERATO R PHOTOS
- 9. Over 40 countries Over 6,000 outlets 10 Field Offices, 4 Regional Hubs Over 100 Employees AFRICA UNITED STATES CHINA INDIA Market Leader – Available in 40 countries
- 10. d.light India distribution Partners • Started in July 2008 in Delhi NCR • Sales & Marketing of solar lighting solutions • Sales Pan-India Sales Operations through Partners and teams • Over 50,00,000 lives have been impacted since inception in India
- 11. Our premiere lantern with mobile charging even for smart phones for a modern lifestyle. Our versatile family lantern Our bright, affordable study lantern for young people with big dreams World Class Extremely Affordable Solutions MRP: Rs 1699 MRP: Rs 549 MRP: Rs 399
- 12. Bright Students Class 5th till College Poor Households •Confused Customer •Does not believe in Solar or d.light ??
- 13. • On a day’s Charge 4 Hours
- 16. • CE certification; IEC 60598-1, IEC 60598-2-4, EN 55015, EN 61547 compliances • Country certifications for East & West Africa (SONCAP, PVoC) Lifetime well over 5 Years (inclusive of battery) Maintenance Free On a day’s Charge Bright 4 Hours Medium 8 Hours
- 17. Bright shiny trunk of S20 light – Picture from Bihar
- 18. Farmers & Land owners Shop Keepers/ Businessman All Purpose house light Mobile Charging Doctors / Teachers
- 19. • CE certification; IEC 60598-1, IEC 60598-2-4, EN 55015, EN 61547 compliances • Country certifications for East & West Africa (SONCAP, PVoC) S300: Solar Lantern with Mobile Charger On a day’s Charge Bright 4 Hours Medium 8 Hours Low 12 Hours Bed 100 Hrs
- 20. Cricket Match in S300 Lights - Picture from UP
- 21. • Industry leading 2 yr Free Replacement warranty • Long life – 5+ years • Completely maintenance free • Heat resistant • Impact resistant • Water resistant • Dust resistant Best Quality & Durability
- 22. Support from d.light- Haat Participation
- 23. Demonstration at Dealer’s Place
- 24. School Programs
- 25. • Safer, Brighter Light • More productive time • Bright, reliable light increases income by at least 15% • d.light customers report 30-50% increases • Students double study time, improve performance 50- 100% A Brighter Future for Your Community
- 26. Lighting up a village
- 27. Lighting up a School
- 28. Lighting up a residence
- 29. Awards 29
- 31. d.light Zayed Future Energy Award 2012 http://www.youtube.com/watch?v=jIyEgf5LM88&feature=player_profilepage d.light videos on youtube Putting d.light products to the test in Myanmar http://www.youtube.com/watch?v=0zNbw23gS3w&list=PLTqxNeDq8BJ7pmczrUWGMtrfU2S6CmTVN&index=4 d.light survives car rolling test http://www.youtube.com/watch?v=9QkpPvNfkJc d.light Ashden GOLD Award 2010 http://www.youtube.com/watch?v=iMmk2nM_aZc
- 32. 32 Join us as we transform the lives of 100 million people! d.light – A Brighter Future
Notes de l'éditeur
- Source: The World Energy Outlook released their 2011 report with slightly updated figures (the USAID report cites their 2010 report): "The number of people without access to electricity remained unacceptably high at 1.3 billion, around 20% of the world’s population." (Executive Summary, WEO 2011)
- Bullet 1 – http://enel.ucalgary.ca/People/Archive.June2010/Halliday/pdf/SSLforDevelopingcountries_SPIE_Paper.pdfBullet 4 – http://evanmills.lbl.gov/pubs/pdf/carbon-to-light-enef.pdf
- http://ajrccm.atsjournals.org/content/183/10/1437.full-Bullet 3= Nigeria
- Timing: 3 minutesKey Message: S2 is positioned for the education channel because of its task light design as well as ultra-affordable price. d.light wants to jumpstart the success of off-grid African students by providing them extra hours to study and protecting their eyesight.Target: explain that our focus for d.light S2 is within the education channel are secondary school children, especially those getting ready for exams as that is the most critical time for their success and the time d.light can make the biggest impact for themWho are they? Secondary school student living with family in a kerosene and candle dependent home. He/she is transitioning into adulthood and taking more responsibility for themselves and their family, looking towards education as a way to contribute to their family’s success. He/she is still dependent on the support of her parents. He/she desires to make her family proud. Literate. Heard of solar before but no firsthand experience.How do we want them to feel by using d.light? “I feel more confident that I can help my family succeed”
- Timing: 10 minutesKey Message: drive home d.light S2’s light, portable design at an ultra-affordable price point, then walk through the other technical features showing all the features that comes with this compact package Tough and sturdy design: remind audience of the car test Dual charging solar & AC: but emphasize that we encourage people to use solar and do not actively push the AC charging feature since it defeats the purpose of solar charging Adjustable support: besides being able to pivot the light in the desired direction for lighting or charging, the stand can be removed and the light will fit in your pocket if you would like to take it out with you to use on the street (demonstrate how it works)High-efficiency integrated polycrystalline solar panel: integrated solar panel removes the complication of installation and wires,this is the solar panel that should face the sun for proper charging Weather resistant for sun and rain: similar to the water test on S300 we’ve seen in module 2, S2 has the same quality. Weather resistant means it will be OK under the rain; however, it’s not “water proof”…so if one were to immerse the light into a bucket of water, it will break Smart solar indicator for charge intensity: the light lit up red to indicate the battery is charging, the more intense the light, the more charge it is getting from the sun Ultra bright LED light: brighter, longer-lasting, and more durable than incandescent light bulbs. * FYI: LED stands for light-emitting diode and is a semi-conductor light source * Advantage of LED Efficiency: LEDs emit more light per watt than incandescent light bulbs. Their efficiency is not affected by shape and size, unlike fluorescent light bulbs or tubes.On/Off time: LEDs light up very quickly and ideal for lights for frequent on-off cycleLifetime: LEDs can have a relatively long useful life. Ours last 50,000 hours of useful life, though time to complete failure may be longer (failure usually takes the form of light getting dimmer over time vs. abrupt failure like incandescent lights). Fluorescent tubes typically are rated at about 10,000 to 15,000 hours, depending partly on the conditions of use, and incandescent light bulbs at 1,000–2,000 hours.Shock resistance: LEDs, being solid state components, are difficult to damage with external shock, unlike fluorescent and incandescent bulbs which are fragile Designed to last for more than 3 years Certified by independent third parties
- Timing: 3 minutesKey Message: By providing 4 hours of light, d.light S2 allow students to extend their study timePass out Hand Out [Education Study #4] and refer to it: data by Sagduru Foundation shows solar lighting increases students’ study time by over 1 hour per dayPrompt the audience to get them
- Timing: 3 minutesKey Message: d.light S20 is designed to be a versatile lantern that meets families various lighting needsTarget: explain that our focus for d.light S20 is for families and use at home (even though it can certainly be used to do other things)Who are they?Young growing family with children in school or planning to attend school if they can afford it. Routine use of kerosene and candles without electrical access. Focused on being a good mother/wife and helping her family get by. Open to new solutions but unable to take big financial risks. There are no literate family members and no English comprehension. She has not heard of solar products and has never seen one before. Second hand mobile phone ownership.How do we want them to feel by using d.light? “My family is delighted by the many things we can now do with better light”
- Timing: 10 minutesKey Message: drive home d.light S20’s light, portable design, and 360 degree illumination that gives an even white light 4 times brighter than a kerosene lantern. then walk through the other technical features showing all the features that comes with this compact package Smart solar indicator for charge intensity: the light lit up red to indicate the battery is charging, the more intense the light, the more charge it is getting from the sun (can also charge via AC like S2) Multiple setting handle allows flexible usage: already demonstrated in previous slide High-efficiency integrated polycrystalline solar panel: integrated solar panel removes the complication of installation and wires,this is the solar panel that should face the sun for proper charging Weather resistant: similar to the water test on S300 we’ve seen in module 2, S20 has the same quality. Weather resistant means it will be OK under the rain; however, it’s not “water proof”…so if one were to immerse the light into a bucket of water, it will break 2 brightness setting: (already shown in previous slide) Designed to last for 3-5 years Certified by independent third parties
- Timing: 5 minutesKey Message: d.light S300 is positioned to target more forward-thinking individuals who are interested in investing in a product that will enable their further successTarget: explain that our focus for d.light S300 is small business people, farmers, mama mboga’s and those professionals that are do not make substantial amounts of money Photos from left to right, top to bottom: coffee farmers, small business man, phone charging booth, farmer, mechanicsWho are they? Family Decision Maker with older children in school and/or helping with the family business/farm. Relatively successful compared to the rest of the community. Routine use of kerosene w/ unreliable electrical access. Focused on helping his family improve their income and providing a comfortable home. There are some literate family members, with little to no English. They have generally heard that solar products are new but have never tried one before. Mobile phone ownership.How do we want them to feel by using d.light? “My family can achieve more through a more modern lifestyle such as, staying connected – on our terms”
- Timing: 10 minutesKey Message: drive home d.light S300’s rugged, sturdy design, then walk through the other technical features showing all the loaded features in this light Battery charging indicator show the level of battery charge: we will get more into this in Module 5 Light and Mobile charging in 1 device: comes with 6 adaptors for the most popular phones (get someone to charge their phone with this to see for themselves) Weather resistant: remember the water test…can drop it too to demonstrate strength 4 Brightness setting: already mentioned High-efficiency integrated polycrystalline solar panel: integrated solar panel removes the complication of installation and wires,this is the solar panel that should face the sun for proper charging Weather resistant: similar to the water test on S300 we’ve seen in module 2, S20 has the same quality. Weather resistant means it will be OK under the rain; however, it’s not “water proof”…so if one were to immerse the light into a bucket of water, it will break Designed to last for 5-10 yearsRobust circuitry for long-life performance• Deep discharge & overcharge protection to preserve battery life Certified by independent third parties
- Finalist, Zayed Future Energy PrizeForbes – List of Top 30 Social EntrepreneursNominee for the Financial Times ArcelorMittal Boldness in Business Awards (2011)International Gold Award of the Ashden Awards for Sustainable Energy (2010)Selection, World Economic Forum Young Global Leader, Sam Goldman (2010)Selection for Global Cleantech 100 (2010 and 2009)Lighting Africa Outstanding Product Award (2010)DesignWeek Best Consumer Product Award (2009) Spark! Highest Design Honors (2009) Spark!! (2011)Social Venture Network Innovation Award (2009) First Place in AlwaysOn’s Clean Technology Competition (2007)
- BBC NewsBusinessWeekCNetCNNThe Financial ExpressFortune MagazineForbes.comThe EconomistTime MagazineWired MagazineThe New York TimesThe Wall Street JournalThe Daily TelegraphBusinessWeek.comVentureBeat