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FROM ZERO TO HERO SELL
     YOUR THEMES
    ANGGI KRISNA - TOKOKOO.COM
ABOUT ME


CREATIVE DIRECTOR OF ICREATIVELABS.COM

CO FOUNDER TOKOKOO.COM

FOUNDER OF RUANGFREELANCE.COM

LOVE WORDPRESS & ECOMMERCE
WHAT WE TALK ABOUT IT?


WHY WORDPRESS THEMES?

HISTORY OF WORDPRESS THEMES

WHAT SHOULD I DO NOW?

SUCCESS STORIES
WHY   THEMES?
WHY DESIGNERS/DEVELOPERS
 LOVE WORDPRESS THEMES
PROVIDES A USABLE EASY
TO LEARN PLATFORM

WELL SUPPORTED, LOTS OF
DOCUMENTATION, OPEN-
SOURCE AND FREE

ANYONE WITH
INTERMEDIATE CSS/HTML
SKILLS CAN PICK UP THE
BASICS AND GET THEMING

IMPROVING ALL THE TIME;
FRAMEWORKS, PARENT
THEMES, TWENTYTEN ETC...
IF YOU CAN DESIGN, IF YOU
  KNOW HTML/CSS AND A
     LITTLE PHP, THEN
   CHANCES ARE YOU CAN
MAKE A WORDPRESS THEME
WHY SELL THEMES?

DIVERSIFY & EXPAND INCOME

BUILD YOUR OWN BRAND

LESS HARDWORK

LEARN LOTS MORE ABOUT WORDPRESS
HISTORY OF THEMES
THE EVOLUTION OF
       WORDPRESS THEMES

OVER THE PAST 3 YEARS THE WORDPRESS
THEME LANDSCAPE HAS CHANGED DRAMATICALLY

THOUSANDS OF WP USERS ARE NOW DEVELOPING
BEAUTIFUL AND ELEGANT THEMES EITHER FOR
THEMSELVES, FOR CLIENTS OR AS PRODUCTS/SERVICES
WHICH THEY CAN SELL

THIS MOVEMENT IS SIGNIFICANT BECAUSE IMO IT HAS
HELPED DRIVE THE GROWTH AND ACCEPTANCE OF
WORDPRESS MORE ANYTHING ELSE (I.E. PLUGINS, CMS
IMPORVEMENTS, CORE UPGRADES...)
3 YEARS AGO
IF YOU WANTED A THEME, CHANCES ARE,
        YOU WOULD GO HERE
TODAY...
THERE ARE A LOT PLACES TO GET THEMES
                FROM
THERE WAS NOW SERIOUS MONEY TO BE
 MADE SELLING PREMIUM WORDPRESS
 THEMES AND SINCE THEN, THE ENTIRE
 WORDPRESS THEME MARKETPLACE HAS
       EVOLVED DRAMATICALLY
THE WORDPRESS COMMERCIAL
     THEME EXPLOSION
      2008 - PRESENT
ARE THERE STILL SOME
  CHANCE TO SELL
COMMERCIAL THEMES,
      TODAY?
WHAT SHOULD I DO
     NOW?
WHAT ARE YOU GOING TO MAKE?

 PICK A NICHE OR PICK TOO SMALL A NICHE

 CHOOSE PLEASE? THEMES, A FRAMEWORK, OR CHILD
 THEMES

 OFFER SOMETHING THAT IS QUALITY & UNIQUE
NICHE THEME
SMALL NICHE THEME
FRAMEWORK OR CHILD THEME
OFFER SOMETHING THAT IS
   QUALITY & UNIQUE
HOW TO SELL?



MARKETPLACE

YOUR OWN SITE


                VS
PLUS MINUS

MARKETPLACE           YOUR OWN SITE

 NO ADS                ADVERTISING

 NO REFUND             REFUND ISSUE

 SHARE                 NO SHARING

 MASSIVE COMPETITOR    VIEW BUT BIG
OPEN YOUR OWN SHOP

BIGGEST INCOME POTENTIAL

WHAT YOU’LL NEED TO CREATE YOUR UNIQUE STORE

  WEB HOSTING

  NETWORKED WORDPRESS FOR DEMOS

  SHOPPING CART

  MEMBERSHIP SOFTWARE

  FORUM OR SUPPORT TICKET PLAN

AFFILIATE PROGRAM
MARKETING STRATEGY

ADVERTISING        CARBONADS

  ADWORDS          FUSIONADS

  BUY SELL ADS

  ADNETWORK

    YOGGRT

    ADPACKS

    THEDECK
MARKETING STRATEGY

COLLABORATE

 SMASHING NETWORK

 GIVEAWAY

 FREE THEME

 REVIEW
MARKETING STRATEGY

PRICING                 OTHERS

  YEARLY                 SOCIAL MEDIA
  SUBSCRIPTION           CAMPAIGN

  INDIVIDUAL PURCHASE    BUNDLE/COUPON/
                         EVENTS
  ONE OFF PAYMENT
                         HOSTING AFFILIATE
  THEME CLUB

  BUY 1 GET MORE
SUCCESS STORIES
SUCCESS STORIES




       MORE THAN 2000 SALES

    MORE THAN 500 SALES
LET’S DISCUSS ;)
FOLLOW ME
  @TOKOKOO
@ICREATIVELABS

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From Zero to Hero sell Your Themes

  • 1. FROM ZERO TO HERO SELL YOUR THEMES ANGGI KRISNA - TOKOKOO.COM
  • 2. ABOUT ME CREATIVE DIRECTOR OF ICREATIVELABS.COM CO FOUNDER TOKOKOO.COM FOUNDER OF RUANGFREELANCE.COM LOVE WORDPRESS & ECOMMERCE
  • 3. WHAT WE TALK ABOUT IT? WHY WORDPRESS THEMES? HISTORY OF WORDPRESS THEMES WHAT SHOULD I DO NOW? SUCCESS STORIES
  • 4. WHY THEMES?
  • 5. WHY DESIGNERS/DEVELOPERS LOVE WORDPRESS THEMES PROVIDES A USABLE EASY TO LEARN PLATFORM WELL SUPPORTED, LOTS OF DOCUMENTATION, OPEN- SOURCE AND FREE ANYONE WITH INTERMEDIATE CSS/HTML SKILLS CAN PICK UP THE BASICS AND GET THEMING IMPROVING ALL THE TIME; FRAMEWORKS, PARENT THEMES, TWENTYTEN ETC...
  • 6. IF YOU CAN DESIGN, IF YOU KNOW HTML/CSS AND A LITTLE PHP, THEN CHANCES ARE YOU CAN MAKE A WORDPRESS THEME
  • 7. WHY SELL THEMES? DIVERSIFY & EXPAND INCOME BUILD YOUR OWN BRAND LESS HARDWORK LEARN LOTS MORE ABOUT WORDPRESS
  • 9. THE EVOLUTION OF WORDPRESS THEMES OVER THE PAST 3 YEARS THE WORDPRESS THEME LANDSCAPE HAS CHANGED DRAMATICALLY THOUSANDS OF WP USERS ARE NOW DEVELOPING BEAUTIFUL AND ELEGANT THEMES EITHER FOR THEMSELVES, FOR CLIENTS OR AS PRODUCTS/SERVICES WHICH THEY CAN SELL THIS MOVEMENT IS SIGNIFICANT BECAUSE IMO IT HAS HELPED DRIVE THE GROWTH AND ACCEPTANCE OF WORDPRESS MORE ANYTHING ELSE (I.E. PLUGINS, CMS IMPORVEMENTS, CORE UPGRADES...)
  • 10. 3 YEARS AGO IF YOU WANTED A THEME, CHANCES ARE, YOU WOULD GO HERE
  • 11. TODAY... THERE ARE A LOT PLACES TO GET THEMES FROM
  • 12. THERE WAS NOW SERIOUS MONEY TO BE MADE SELLING PREMIUM WORDPRESS THEMES AND SINCE THEN, THE ENTIRE WORDPRESS THEME MARKETPLACE HAS EVOLVED DRAMATICALLY
  • 13. THE WORDPRESS COMMERCIAL THEME EXPLOSION 2008 - PRESENT
  • 14. ARE THERE STILL SOME CHANCE TO SELL COMMERCIAL THEMES, TODAY?
  • 15. WHAT SHOULD I DO NOW?
  • 16. WHAT ARE YOU GOING TO MAKE? PICK A NICHE OR PICK TOO SMALL A NICHE CHOOSE PLEASE? THEMES, A FRAMEWORK, OR CHILD THEMES OFFER SOMETHING THAT IS QUALITY & UNIQUE
  • 20. OFFER SOMETHING THAT IS QUALITY & UNIQUE
  • 22. PLUS MINUS MARKETPLACE YOUR OWN SITE NO ADS ADVERTISING NO REFUND REFUND ISSUE SHARE NO SHARING MASSIVE COMPETITOR VIEW BUT BIG
  • 23. OPEN YOUR OWN SHOP BIGGEST INCOME POTENTIAL WHAT YOU’LL NEED TO CREATE YOUR UNIQUE STORE WEB HOSTING NETWORKED WORDPRESS FOR DEMOS SHOPPING CART MEMBERSHIP SOFTWARE FORUM OR SUPPORT TICKET PLAN AFFILIATE PROGRAM
  • 24. MARKETING STRATEGY ADVERTISING CARBONADS ADWORDS FUSIONADS BUY SELL ADS ADNETWORK YOGGRT ADPACKS THEDECK
  • 25. MARKETING STRATEGY COLLABORATE SMASHING NETWORK GIVEAWAY FREE THEME REVIEW
  • 26. MARKETING STRATEGY PRICING OTHERS YEARLY SOCIAL MEDIA SUBSCRIPTION CAMPAIGN INDIVIDUAL PURCHASE BUNDLE/COUPON/ EVENTS ONE OFF PAYMENT HOSTING AFFILIATE THEME CLUB BUY 1 GET MORE
  • 28. SUCCESS STORIES MORE THAN 2000 SALES MORE THAN 500 SALES
  • 30. FOLLOW ME @TOKOKOO @ICREATIVELABS