This document discusses how email marketing can help increase awareness, revenue, and efficiency for businesses. It outlines the five stages of an email marketing funnel: Community, Crowd, Committed, Customers, and Core. For each stage, it provides the mission and example tactics, such as using blogs and social media to attract unfamiliar customers to your Community and using forms and landing pages to get email addresses from the Crowd. The document emphasizes that email should be used at all stages to educate, prequalify, convert, and retain customers in order to generate ongoing sales.

1. Hi!
I’m Angie Meeker.
I offer digital strategy
to help increase revenue.
AngieMeekerDesigns.com
I’m also the organizer of
WordCamp Columbus, Ohio.
@angiemeeker
angie@angiemeekerdesigns.com

2. Why We’re Here:
To discover how email
marketing can help you
increase awareness,
revenue and efficiency.
(read: make money)

3. Write This Down:
1. Community
2. Crowd
3. Committed
4. Customers
5. Core

7. COMMUNITY
attracting those who are unfamiliar with your business,
CROWD
engaging those who are,
COMMITTED
educating those who are considering a purchase,
CUSTOMERS
converting those who are ready to make a purchase,
CORE
and remembering those who have already made a purchase.

9. REAL PEOPLE PREFER
EMAIL MARKETING
When marketed through email,
consumers spend 138% more
than people who don’t receive email offers.
When asked which medium consumers
would like to receive updates from,
90% preferred email,
while only 10% chose Facebook.

10. PENETRATION:
There are more than 3.2 billion email accounts today.
95% of online consumers use email.
91% check their email at least once a day.
REACH:
75% of Facebook post impressions were achieved in just
two hours and 30 minutes; 75% of the “Reach” happens in
only one hour and 50 minutes.
If your tweet doesn't get retweeted within 18 minutes of
sharing, it's likely not going to get retweeted at all.
All while email is constantly available, and email marketing
can even be integrated into social networks.

11. KNOWN METRICS:
-List Growth
How many subscribers you’re gaining
-Open Rate
How many subscribers open your emails
-Click Through Rate
How many subscribers click the links in your emails
-Complaints
How many subscribers complain/report your email
-Unsubscribes
How many subscribers unsubscribe from your emails

13. COMMUNITY
attracting those who are unfamiliar with your business
TACTICS
• Blogging
• Social Network Publishing
• PPC Campaigns
• Traditional PR
HOW TO KEEP
THEM
COMING
BACK?

14. CROWD
engaging those who are now familiar with your business
TACTICS
• Landing Pages
• Calls to Actions
• Forms
YOUR MISSION:
GET THEIR
EMAIL
ADDRESS

15. To entice a visitor to
hand over their email
address, provide
value in exchange.
That value should be
equal to where they
are in your sales
funnel.

16. • Tips and Resources
• Ebook
• White Paper, Case Study,
Market Study
• Free consultation, quote
or review
• Free sample
• Invitation to a Webinar or
Video
• Assessment or Checklist
• Sales Material
• Coupon or Discount
EXAMPLES OF OPTINS

17. COMMITTED
educating those who are considering a purchase
TACTICS
• CRM and Sales Floor Integration
• Email
• Automation and Drips
YOUR MISSION:
PREQUALIFY
PROSPECTS

18. Answer
the
questions.
All of them.

19. CUSTOMERS
converting those who are ready to make a purchase
TACTICS
• Surveys
• Targeted, Transactional Content
• Social Monitoring
• Ecommerce Promotion
YOUR MISSION:
MAKE THE SALE

20. YOUR MISSION:
MAKE THE SALE
Every other day
I get an email from
Old Navy with new
opportunities
for me to make a
purchase.
A sale doesn’t have
to be your primary
point of conversion.

21. CORE
remembering those who have already made a purchase
TACTICS
• Referrals
• Resells
• Upsells and Cross-sells
YOUR MISSION:
MAKE A SALE
AGAIN

22. Sold out in two
months with no
physical
promotions.

23. Why We’re Here:
To discover how email
marketing can help you
increase awareness,
revenue and efficiency.
(read: make money)

24. Ready to go further?
GO TO
inboxgameplan.com/ithemes/
Use Coupon Code prosper to get the
Inbox Game Plan for just $20.

25. Hi!
I’m Angie Meeker.
I offer digital strategy
to help your business increase
awareness, revenue and efficiency.
AngieMeekerDesigns.com
I’m also the organizer of
WordCamp Columbus, Ohio.
@angiemeeker
angie@angiemeekerdesigns.com
inboxgameplan.com/ithemes/ CODE PROSPER