300+ of world's leading financial services, insurance, retail, health care and information communication and technology organizations use Angoss predictive analytics software products and solutions to grow revenue, increase sales productivity and improve marketing effectiveness while reducing risk.

1. Angoss Analytics Software Suite
Strategy Trees
Angoss Software Corporation. All rights reserved.

2. About Angoss
Angoss is a global leader in delivering business intelligence software
and predictive analytics to businesses looking to improve performance
across sales, marketing and risk.
With a suite of desktop, client-server and big data analytics software
products and Cloud solutions, Angoss delivers powerful approaches to
turn information into actionable business decisions and competitive
advantage.
Angoss software products and solutions are user-friendly and agile,
making predictive analytics accessible and easy to use.
Angoss Software Corporation. Private & Confidential.

3. Predict. Act. Perform.
PREDICT the best or most attractive,
profitable opportunities by discovering
valuable insight and intelligence
from your data
Clear and detailed recommendations –
whether for sales and marketing, or risk –
are provided for businesses to ACT upon
PERFORM and deliver measureable
ROI to improve business performance
Angoss Software Corporation. All rights reserved.

4. Angoss Strategy Trees
 Strategy Trees are the core of StrategyBUILDER,
a standard module in Angoss KnowledgeSEEKER
and KnowledgeSTUDIO
 Build and deploy predictive strategies
 Angoss Decision Trees’ ease-of-use with tools for
rapid strategy design and deployment
 Integrate business rules with predictive models
Angoss Software Corporation. All rights reserved.

5. Angoss Strategy Trees
 Strategy development and deployment
 Improve and optimize business strategy and
decisions
 Strategy Trees are the core of StrategyBUILDER,
a standard module in Angoss KnowledgeSEEKER
and KnowledgeSTUDIO
Angoss Software Corporation. All rights reserved.

6. What are Strategy Trees?
 Unparalleled, innovative strategy authoring tool
 Build and deploy predictive strategies
 Angoss Decision Trees’ ease-of-use with tools for
rapid strategy design and deployment
 Integrate business rules with predictive models
Angoss Software Corporation. All rights reserved.

7. What are Strategy Trees?
 A strategy is defined as a combination of:
 Predictive model represented by a decision tree
 Set of Key Performance Indicators (KPIs)
calculated at every node
 Treatments which represent user-defined actions
to be applied to specific segments
Angoss Software Corporation. All rights reserved.

8. What are Strategy Trees
 Familiar tree structure
 Combine scores, business
rules, calculations and
treatments
 Prescribe a treatment not
a probability
Angoss Software Corporation. All rights reserved.

9. Benefits of Strategy Trees
 Multiple target variables for richer segmentation
 Calculation of KPIs for each node or segment
 Automatic treatment assignment through
optimization and rule-based decisioning
 Complete strategy design and validation workflow
in a single environment
Angoss Software Corporation. All rights reserved.

10. Strategy Trees
 Strategies can be developed both iteratively and
interactively
 “What-if” scenarios and forecasts created by the
strategy author
 Intelligent algorithm of Angoss Decision Trees
used in Strategy Tree segmentation to optimize
splits
Angoss Software Corporation. All rights reserved.

11. Strategy Trees Features
 Key Performance Indicators to represent metrics
 Interactive Assignment of treatments
 Multiple Target Variables for richer segmentation
 Node Reports to manage complex strategies
 Treatment Reports to monitor impact of treatments
Angoss Software Corporation. All rights reserved.

12. Strategy Trees Features
 Strategy Validation & Monitoring
– Compare data sets in the context of KPIs and
segments, monitor over time
 Strategy Optimization
– Find and assign optimal treatments across segments
by specifying objective quantities and constraints (auto
or manual)
 Strategy Deployment
– Generate treatment/action lists or convert to code
Angoss Software Corporation. All rights reserved.

13. Strategy Trees Applied
 Targeted, intelligent sales, marketing and risk
strategies driven by predicted outcomes
 Strategies resulting from combining predictive
models and business rules deliver higher impact
 Apply in customer acquisition and retention, credit
loss mitigation, collection analytics and more
Angoss Software Corporation. All rights reserved.

14. Conclusions
 Angoss Strategy Trees bring real-time decision
optimization to business users
 Faster time to decisions is realized through
accelerated strategy development
 Business performance management is improved
via continuous measurement and monitoring of
business processes against objectives
Angoss Software Corporation. All rights reserved.

15. Thank You
Angoss Software Corporation
www.angoss.com
info@angoss.com
Angoss Software Corporation. All rights reserved.