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Mobile Game:
Nên Làm game gì?
Lê Giang Anh
JOY Entertainment
MỘT PHÚT QUẢNG CÁO
TỰ GIỚI THIỆU 2
CÔNG TY:
• Bắt đầu vào 4-2012
• Trẻ + Khỏe + Đẹp
• Sống và làm việc bằng niềm tin
LÀM GÌ:
• Mobile games
• Social games
• Và…
SẢN PHẨM:
• Đã: 1 mobile game
• Đang: some mobile games
NGÀY ẤY
TỰ GIỚI THIỆU 3
BÂY GIỜ
TỰ GIỚI THIỆU 4
NGÀY MAI
TỰ GIỚI THIỆU 5
DEV VIỆT NÊN LÀM
GAME GÌ?
TIỀM NĂNG
7
Doanh Thu Mobile
Game Thế giới
$2.7B
Doanh thu Mobile
Game Việt Nam
$15M
Smartphone Thế Giới
700M
Smartphone Tại
Việt Nam
13M
2012
XU THẾ
8
• Gambling game (10)
• Card game (7)
• Farm like, city like (15)
• Casual (14)
• Mid-core & Hard-core (5)
SUPERCELL
9
Top Grossing iPad game
in77 quốc gia
Top Grossing iPad game in
32 quốc gia.
$15M/tháng on iOS!6-7 dev/team
$106M 2011 (963%) ~$150M 2012
ROVIO
9
• >4M downloads
• $1M/month
POCKET ARMY – PINE
10
NÊN LÀM THẾ
NÀO?
ĐỐI THỦ?
13
WORLDWIDE
VIỆT NAM
Zynga
Gameloft
SuperCell
Rovio
Gree
DeNA
Many of them!
VNG
FPT
VTC
ME Corp
Pine
Divmob
Newcomers!
ĐỐI THỦ?
14
WORLDWIDE
VIỆT NAM
ĐỪNG QUAN TÂM ĐỐI THỦ!
Bigger is not always better
QUAN TÂM ĐẾN GAMER!
Zynga
Gameloft
SuperCell
Rovio
Gree
DeNA
Many of them!
VNG
FPT
VTC
ME Corp
Pine
Divmob
Newcomers!
HIỆN NAY
15
• CLONE GAME
• RIP OFF
• INSPIRE
• CREATE NEW CONCEPT
GAMER LÀ THƯỢNG ĐẾ
16
GET USER NEED:
• Trend of market (AppStore, local)
• market research
GET USER BEHAVIOR:
• Tracking system (GA, Flurry,…)
• Communites
PLAYER IS THE ONLY STAKEHOLDER
GAMER LÀ THƯỢNG ĐẾ
17
Bartle Test of Gamer Psychology
CHIẾN LƯỢC
18
BUILD BRAND NAME
• High quality games – worldwide
standard
• Good user support system
• Invest to R&D
• ROVIO: CASUAL
• GAMELOFT: AAA GAME
• SUPERCELL: SOCIAL
• DIVMOB: KID
• ME CORP: GAMBLE
TẬP TRUNG
19
SOCIAL
MONETIZA
TION
GAME
KEY FEATURES
20
FOCUS:
• Gameplay loop
• Social (FB, G+, Twitter)
• Co-op
• communication
• Collection
• Gambling: gacha, fusion
MARKETING ASSET:
• Trailer
• Icon
• Screenshot
• Press kit
• Keyword
Xem thêm tại http://lamgame.vn
TICS/TRICKS
21
GAME TÔI
MUỐN LÀM
GAME
GAMER
THÍCH
GAME TÔI
LÀM TỐT
CORE GAMEPLAY MUST BE FUN
TICS/TRICKS
22
Đừng phát triển công nghệ riêng nếu không bắt buộc
• 2D: Cocos 2D-x, Gideros, game maker, Unity 3D
• 3D: Unity 3D, Unreal,…
• 10% cuối là 10% lâu nhất (~40% thời gian)
• Save it for the next game (or next update)!
• Cut. It. Out / Scale down
• Phải hoàn thành bằng mọi giá
TICS/TRICKS
23
Đừng xem nhẹ artwork
• People’s first impression
• Outsourcing nếu cần thiết
• Music & sound cần được đầu tư nghiêm túc
• Find joy in your work
TICS/TRICKS
24
• Vui
• Giữ sức khỏe
3D GAME
TẠI SAO KHÔNG?
WHY?
26
• 3D artist kỹ năng cao (Glass Egg, Digital world)
• Progammer mạnh về công nghệ
• Giáo dục, đào tạo (VTC, FPT Arena,…)
• Trend (Clash of Clans, Modern Combat, Injustice: gods
among us)
• Game thủ Việt Nam thích
• Nhiều game engine game 3D cửa nước ngoài, hoặc…
27
• Inherited from Irrlicht Engine and
team experience
• Strong and fast
• Extremely optimized for mobile
• Cross platform: PC, Mac, Linux, iOS,
Android, WP8, etc.
• Easy for customization
• Update regularly
JAB ENGINE
JAB ENGINE
28
29
THANK YOU!

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Mobile Game: Nên làm game gì?