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7. 100% 0% 20% 40% 60% 80%

8. 0 10 20 30 40 50 60 29% 3% 9% 39% 3% 9% 8% 100%

9. 0 2 4 6 8 10

10. 0% 20% 40% 60% 80% 100%

11. Jan Feb March April May June July 0% 20% 40% 60% 80% 100%

12. Jan Feb March April May June July 0% 20% 40% 60% 80% 100%

13. Jan Feb March April May June July 6 7 8 9 10 11 10.8 7.2 8.3 %

14. Jan Feb March April May June July 0% 20% 40% 60% 80% 100%

15. 70 90 100 130 140 150 160 20 36 43 69 74 80 85 50 54 57 61 66 70 75

16. 50 54 57 61 66 70 75 70 90 100 130 140 150 160

17. 30% 20% 15% 12% 12% 8% 5% 15% 20% 25% 19% 10% 6% 5% 0% 100%

18. 30% 20% 15% 12% 12% 8% 5% G F E D C B A 0% 100%

23. Segment A

24. Segment A Segment A Segment B

25. Segment A Segment A Segment B Segment C Segment A Segment B

26. Segment A Segment C Segment A 1 Segment A 3 Segment A 5 Segment A 2 Segment B 1 Segment A 4 Segment B 2 Segment B 3 Segment C 1 Segment C 2 Segment C 2 Segment A Segment B Segment C Segment A Segment B

32. 10% 100% 40% 100% 10% 5% 20%

33. 20% 100% 40% 100% 10% 5% 20%

34. 20% 100% 40% 100% 10% 20% 100% 5% 10% Potential Volume Share

35. 20% 100% 40% 100% 10% 20% 100% 5% 10% Potential Volume Share

36. 20% 100% 40% 100% 10% 20% 100% 5% 10% Potential Volume Share

44. Bottom High Middle 60 90 100 70 50 80

45. Small Large Medium 60 90 100 70 50 80

46. Unfavorable Low High High High Many Intense Favorable High Low Low Low None None

47. Unfavorable Low High High High Many Intense Favorable High Low Low Low None None

48. C 1 C 2

49. A C D F E B

50. Year 1 Year 2 Year 3 Year 4 Year 5 40 20 0 20 40 60 80 100 60 80 100

51. Year 1 Year 2 Year 3 Year 4 Year 5 40 20 0 20 40 60 80 100 60 80 100

52. Year 1 Year 2 Year 3 Year 4 Year 5 40 20 0 20 40 60 80 100 60 80 100

53. Year 1 Year 2 Year 3 Year 4 Year 5 40 20 0 20 40 60 80 100 60 80 100

58. C 1 C 2

59. A C D F E B

60. 0 5 10 15

61. Return Risk

62. Return Risk . r f r m

63. Return BETA . r f r m 1.0

64. 0 20 0 0.2 0.8 1.2

65. 0 20 0 0.2 0.8 1.2

66. 0 20 0 0.2 0.8 1.2

67. 0 20 0 0.2 0.8 1.2

68. r

85. 0 10 20 40 30 50 0 0.1 0.2 0.3 A B C D E F

86. 0 10 20 40 30 50 0 0.1 0.2 0.3 New Old

91. 12 8 14 1 2 4 3 5 6 7 8 9 10 11 12 13 14 15 10 6

92. 14 12 1 2 4 3 5 6 7 8 9 10 11 12 13 14 15 10 6 8

93. 12 1 2 4 3 5 6 7 8 9 10 11 12 13 14 15 10 6 8 14

94. 12 1 2 4 3 5 6 7 8 9 10 11 12 13 14 15 10 6 14 8

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