Amazon business plan

Web Strategy Case Studies: Amazon.com & RealNetworks Anil Kumar ISMC

Preparing Content for the Web ,[object Object],[object Object],[object Object],[object Object],[object Object]

Design Issues ,[object Object],[object Object]

“Chunks” Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Examples of “Chunk” Style ,[object Object],[object Object],[object Object]

Web Writing Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]

Building the Site ,[object Object],[object Object],[object Object],[object Object],[object Object]

Usability Tests ,[object Object]

Overview of Web Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Success Story ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Amazon.com Content Management ,[object Object],[object Object]

Amazon.com Content Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Listmania! Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Guide Examples ,[object Object],[object Object],[object Object],[object Object]

Visitor Experience ,[object Object],[object Object],[object Object],[object Object]

Customer Reviews ,[object Object],[object Object]

Personalization at Amazon.com ,[object Object],[object Object],[object Object]

Amazon.com Personalization ,[object Object],[object Object],[object Object],[object Object],[object Object]

Automation at Amazon.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example: The Amazon.com Homepage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

E-Commerce Staff Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Technology People Business People “Dumb idea!” “Do this!”

Electronic Media and E-Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Amazon.com Design Evolution ,[object Object],[object Object],[object Object],[object Object]

Design Evolution ,[object Object],[object Object]

Design Evolution ,[object Object],[object Object],[object Object]

Return of the “Tabs” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lessons Learned ,[object Object],[object Object],[object Object],[object Object]

Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cost Efficiency ,[object Object],[object Object],[object Object],[object Object]

Communication is Critical ,[object Object],[object Object]

Anatomy of a Failed Project ,[object Object],[object Object],[object Object]

RealNetworks ,[object Object],[object Object],[object Object]

Content Development ,[object Object],[object Object],[object Object],[object Object],[object Object]

Rolling Stone Radio ,[object Object],[object Object],[object Object],[object Object],[object Object]

Rolling Stone Radio ,[object Object],[object Object],[object Object]

So Why Failure? ,[object Object],[object Object]

Communication Crunch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Model, Anyone? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Amazon business plan

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Amazon business plan