marketing plan of an herbal hair styling gel
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a complete marketing plan of an herbal hair styling gel including event, PR, Advertising, marketing strategy, and budget.
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marketing plan of an herbal hair styling gel
- 1. Greengel Hair Styling Gel “ Add style to your life naturally ” Presented to: Presented by: Mr.Shiv Shankar Anil Kumar Faculty-IMC PGPIMC-01 ISMC, Noida ISMC, Noida
- 4. Vision - “Our Vision is to be the market leader in terms of market share within 5 years in men’s hair care segment.” Mission Statement To become a household hair care name, that is sought after by consumers to manage and maintain their hair so that it is healthy, shiny and easy to comb into today's fashion styles.
- 7. Competitors
- 18. Rs.90 20%-Rs.15 75 15 60 Rs.0.40p/gm 150gm Large tube Rs.36 20%-Rs.6 30 6 24 Rs.0.40p/gm 60gm Standard tube Rs.10 33%-Rs.2.5 7.5 1.5 6 Rs.0.40p/gm 15gm Small tube Rs.2 33%-0.5 p 1.5 0.3 1.2 Rs.0.40p/gm 3gm Sachet Our Selling Price Net Profit @ Total in Rs. Promotion expenses@25% (in Rs.) Cost/unit (in Rs). Price/gm with all expense s Quantity Packaging
- 23. Greengel Print Ad campaign
- 29. Logo and Punch Line “ Add style to your life naturally”
- 30. Visual Display
- 33. Newspaper Advertising Rates 63,69,271 5 863.63 (26.25*32.9) 1475 Amar Ujaala 3 Total=6,37,35,893 1,83,52,137 5 863.63 (26.25*32.9) 4250 Hindustan Times 2 3,90,14,485 5 863.63 (26.25*32.9) 9035 The Times of India 1 Cost(in Rs.) Days (M,T,W,S,S) Size in sq.cm Rate per sq.cm Name (for all editions) S.No.
- 34. Magazines Advertising Ad Rates Total= Rs 20.5 Lacs 4.00 2 2.00 Back Men’s 4 5.50 2 2.75 Back FHM 3 6.00 2 3.00 Middle Filmfare 2 5.00 2 2.50 Middle India Today 1 Cost (in Lacs). Duration (in months) Rate/month (in Lacs) Placement Name S.No.
- 35. Television Ad Rates 10 10 10 10 10 10 10 Spot/Day Total – Rs.8.46 Cr. 1.05 10 1,05,000 Neo Sports 7 1.05 10 1,05,000 Color 6 1.12 10 1,12,500 ESPN 5 1.20 10 1,20,000 Zoom 4 1.50 10 1,50,000 Sony 3 1.42 10 1,42,500 Star Plus 2 1.12 10 1,12,500 Zee Tv 1 Cost in Crores Days Rate/15 Sec in Rs. Name of Channel S.No.
- 37. Hoardings Total=7.84 lakhs 0.84 7/12 1000 1 month 8’ * 4’ 2 7.00 25/8 3500 1 month 10’ * 20’ 1 Cost in lakhs No. of hoarding/cities Rate/hoarding Duration Size S.No.
- 38. Total Advertising Cost 16.33 Crores. TOTAL 0.80 Hoardings 8.46 + 0.5 (for shooting) Television 0.20 Magazines 6.37 Newspaper Cost in Crores (INR) Media Mix